Search Results for: constellation

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the …

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analyst firms wordcloud

Who are industry analysts and what do they do?

What is an industry analyst? Definition by the Institute of Influencer & Industry Analyst Relations (IIAR>). Examples of industry analysts include Gartner, Forrester, IDC, ISG, Omdia, Teknowlogy, GigaOM, Constellation Research, HfS Research, Celent, 451, etc.

Cindy Zhou / Constellation on the IIAR blog

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to …

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Constellation and the curse of the (not so) magic quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries …

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One man band

Five social media truths for industry analysts

Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well?  The pandemic has brought in a dramatic uptick in social media usage, accelerating …

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IIAR Analyst Of The Year 2018: Margaret Adam / IDC

IIAR> Analyst Of The Year 2018: The Awards Unwrapped.

Who’d have thought Christmas would come this early? Grab a glass of bubbles, put on the festive music and light the fire. It’s time to unveil the IIAR Analyst Of The Year award winners. 2018 was a year in which influencer relations became more important in delivering business impact, and so unsurprisingly analysts’ voices have …

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[JOB POST] Senior Marketing Manager, Analyst and Influencer Relations / Austin, Texas, USA

Company Overview: Epicor is one of the world’s leading software companies with over 20,000 customers in over 150 countries. With industry specific solutions for the manufacturing, distribution, retail and service industries, Epicor products allow our customers to focus on core, revenue generating activities while effectively and efficiently automating and streamlining their essential business functions. We …

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Microsoft logo (IIAR website)

[JOB POSTING] Senior Analyst Relations Manager, Business Applications / Microsoft, Redmond, WA, USA

Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of digital transformation research. As a result, we are looking for a technologically perceptive individual to craft and execute our analyst engagement strategy for Business Applications. Satya Nadella has identified business applications as one of Microsoft’s five customer-focused …

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year …

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IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a …

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Microsoft logo (IIAR website)

[JOB POSTING] Sr. Analyst Relations Manager- AI, Microsoft, Redmond, WA, US

Job description  Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of artificial intelligence interest and research. As a result, Microsoft is looking for a technologically perceptive individual to craft and execute their analyst engagement strategy for Artificial Intelligence. If you have a passion for driving thought-leadership …

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AOTY

Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016 AND THE WINNERS ARE… Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best …

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Who will be the IIAR Analyst of the Year 2016?

The IIAR mainframe has been humming once again… and the IIAR Analyst of the Year 2016 winners will be announced tomorrow (6th December 2016) at the IIAR Christmas Party in London. Last year’s vote was a close run thing, with a number of analysts fighting it out. Our winner Julie Short  (LinkedIn, @JulieDShort) at Gartner just pipped several other …

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Ray Wang / Constellation (IIAR website)

Around Ray Wang in 10 questions (redux)

Today we ask our 10 probing questions of Ray Wang from Constellation. Ray (Linkedin, @rwang0) was runner up in this years IIAR Analyst of the Year for 2015 as voted by analyst relations professionals. 1. What are your coverage areas? Digital transformation, disrupting technologies, service providers transition, cloud bill of rights, vendor selection, software licensing and pricing.

The IIAR Tragic Quadrant 2017 featuring Gartner, IDC, Forrester, 451, Ovum, ESG, Machina, Crisp, Constellation, HfS

The IIAR Tragic Quadrant for 2017

The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.

Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM World

2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold

This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less …

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