Search Results for: GigaOm

IIAR> Meetup with Omdia: Anja Steinman and Clint Wheelock

IIAR> UK Chapter Meet-Up with Omdia

Join us on Tuesday 17th March for the first of many IIAR> meet-ups in London organised by the IIAR> UK Chapter. This will be the first in a series of forthgoing monthly get-togethers for IIAR> members and interested AR professionals to connect, network and enjoy drinks and discussions around AR related hot topics. We will …

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analyst firms wordcloud

IIAR> Primer: Who are industry analysts and what do they do?

What is an industry analyst? Definition by the Institute of Influencer & Industry Analyst Relations (IIAR>). Examples of industry analysts include Gartner, Forrester, IDC, ISG, Omdia, Teknowlogy, GigaOM, Constellation Research, HfS Research, Celent, 451, etc.

Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an …

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Jon Collins / Inter Orbis and GigaOM

IIAR Webinar with Jon Collins: how not to be an industry analyst?

Jon Collins from GigaOm (LinkedIn, @jonno) first picked up the analyst mantle in 1999, when he sent off a rather too hasty job application after a glass of wine. Since then he worked for, and with, a variety of larger and smaller firms — including picking up IIAR’s European Analyst of the Year award in 2012, a moment …

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Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year …

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[GUEST POST] Trends: Influencers Aspire For Market Maker Status by Ray Wang / Constellation

The Bottom Line: Influencers Who Adopt Multiple Influencer Types Emerge As Market Makers

Market makers create tremendous influence in the market. Today’s savvy influencers adopt multiple influencer types to gain market maker status. A true market maker will master at least four influencer types. For example, some industry analysts earn market maker status by authoring books, writing for media publications, facilitating peer to peer sessions, delivering training, advising clients via consulting, keynoting events, and partnering with academia. Management consultants who author books, gain a column on a blog such as Forbes, and run focused events achieve market maker status. Blogger media moguls who write industry analyst reports, lead training sessions, and speak at events gain market maker status. Expect legacy models to be blown up as new firms of market makers emerge and continue the disinter-mediation of the influencer market.

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