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IIAR> Meetup with Anja Steinmann, Tim O'Sullivan and Yvonne Kaupp

IIAR> Monthly Meet-up Mar’21

Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. (more…) Join us on Thursday 04 March 2021… Read More →

Thomas Mendel / Research In Action

[GUEST POST] How software vendors view analyst companies in 2021

By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →

IIAR> AOTY Stephanie Look + Aniruddho Murkerjee

IIAR> Webinar: partnering with industry analysts for effective AR

As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →

[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation

Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.

Analystof-theYear_logo

Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →

IIAR> Meetup with Anja Steinmann, Tim O'Sullivan and Yvonne Kaupp

IIAR> Monthly Meet-up Mar’21

Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. (more…) Join us on Thursday 04 March 2021… Read More →

Thomas Mendel / Research In Action

[GUEST POST] How software vendors view analyst companies in 2021

By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →

IIAR> AOTY Stephanie Look + Aniruddho Murkerjee

IIAR> Webinar: partnering with industry analysts for effective AR

As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →

[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation

Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.

One man band

Five social media truths for industry analysts

One man band, by Ferrell McCollough Industry analyst is a tough act to master: just like a one-man-band need to combine multiple instruments, analysts usually have many talents such as writing, public speaking, educating –and ideally analysing. Do they now need to be their own publicists as well?  The pandemic has brought in a dramatic… Read More →

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

[GUEST POST] It’s a Great Time to be in Analyst Relations by Peggy O’Neill

If you’re an analyst relations professional in the know, you keep on eye on one of the most popular online gathering places for our tribe – the Institute of Industry Analyst Relations website and LinkedIn Group. If so, then you’re probably like me, raising an eyebrow these days at the sheer volume of analyst relations… Read More →

IIAR> Meetup with Anja Steinmann, Tim O'Sullivan and Yvonne Kaupp

IIAR> Monthly Meet-up Mar’21

Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. (more…) Join us on Thursday 04 March 2021… Read More →

IIAR> AOTY Stephanie Look + Aniruddho Murkerjee

IIAR> Webinar: partnering with industry analysts for effective AR

As a follow up to the 2020 IIAR> Analyst Relations Awards, we’ll be doing a deep dive on The IIAR> 3R’s methodology, sharing an aggregate view on what hundreds of analysts said were the most important qualities they value most about AR professionals, and how you can leverage that feedback to deliver the most effective… Read More →

[GUEST POST] Book Review: Schaffer’s guide to analyst relations transformation

Robin Schaffer’s new book, Analysts on Analyst Relations, weaves the verbatim recommendations of dozens of veteran analysts into a powerful argument for AR teams to test out leading-edge AR activities, far beyond what passes for regular AR best practice. Schaffer is a long-time AR leader.

Analystof-theYear_logo

Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →

Thomas Mendel / Research In Action

[GUEST POST] How software vendors view analyst companies in 2021

By Dr. Thomas Mendel P.D., Managing Director Research In Action Every year, Research In Action surveys 10,000+ enterprise IT and business decision makers in order to gain insights on strategy, investments and ongoing challenges of technology innovation in the IT and marketing automation realm. These surveys feed our Vendor Selection Matrix™ reports and give us… Read More →

Analystof-theYear_logo

Special year, special awards: The IIAR> Announces Industry Analysts and Analyst Relations of the Year Awards 2020

The IIAR> recognise top industry analysts and influencer relations professionals at a global virtual celebration; winners are IDC, Peggy O’Neill / Informatica, and the Oracle AR team  London, Friday 18th December 2020.  The Institute of Industry Analyst Relations (IIAR>), a not-for-profit member influencer relations association announced the winners of Analyst and Firm of the Year… Read More →

IDC

IIAR> Webinar: IDC in 2021

Join us for a presentation for an overview of the IDC MarketScape product, methodology and discuss upcoming plans for 2021 Hosted by Andrew Hsu (@andrew0hsu, LinkedIn) and Yvonne Kaupp (@YveKaupp, LinkedIn), with Karen Moser / Director of Product Management, IDC (LinkedIn) , will share an overview of IDC’s evaluative research portfolio and showcase the new IDC RFI Dashboard tool… Read More →

2011_Negotiation_pandemic_hero

IIAR> Discussion Group: approaching research contracts negotiations in a pandemic

The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense. (more…)

Gartner Peer Insights logo

IIAR> Webinar: Peer Insights Updates

Gartner Peer Insights has recently made changes. Hear from Shannon Wedding (LinkedIn, @shannon_wedding) and Anatoli Olkhovets (LinkedIn, @anatoli_o) on what AR pros need to know about what’s new with Peer Insights. This webinar will be hosted by Andrew Hsu (@andrew0hsu, LinkedIn) / IIAR> Board Member for Events and Simon Jones (@SimonDestrier, LinkedIn) / IIAR> Board Member for Membership. Join… Read More →

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IIAR> Forum: Have your say on Gartner’s Initiatives for AR pros

Hard on the heels of Gartner’s presentation to IIAR> members on its new initiatives for AR professionals, we’re opening up the conversation to our member in an open forum session. Join us for a no holds barred debrief – to be held under the Chatham House Rule – where we’ll drill into the thought-provoking insights… Read More →

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IIAR> Webinar: Gartner’s Initiatives for Analyst Relations Professionals

As many have heard, Gartner has recently established an AR advisory team, similar to Forrester’s AR Council. They’ve also launched a new product specifically for AR professionals that we know many members have questions about. The IIAR is excited to invite Lindsay McKinney (LinkedIn, @lindsaymccune) / Sr. Director Analyst and Matt Goldman (LinkedIn) / Managing… Read More →

HCL logo

[JOB POSTING] Senior Manager Analyst Relations / HCL, Noida/ Chennai / Bangalore, India

Roles & Responsibility Implement a strategic plan designed to enhance the visibility and perception with independent analysts Proactively establish and maintain relationships with independent analysts and influencers; Communicate company news and points of view Identify industry and competitive insights and contribute to internal updates Apply metrics for program measurement; use data to drive budget decisions Prepare spokespeople for engagement with… Read More →

Genesys logo

[JOB POSTING] Senior Influencer Relations Manager / Genesys, CA/IN, USA

Genesys is looking for a Sr. Manager of Analyst Relations focused on Independent Influencers to build on the foundation we established with analysts in the contact center market, including Gartner, Forrester, OMDIA, IDC and others. As a diverse business with a variety of use cases, Genesys will engage independent analysts in a variety of markets…. Read More →

H&K logo

[JOB POSTING] Analyst Relations Senior Account Executive or Account Manager / H&K, London

H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and… Read More →

Creatio logo

[JOB POSTING] Senior Analyst Relations and Technical Evangelist / Creation, Boston, MA, USA

Creatio is one of the fastest growing enterprise SaaS companies offering a leading low-code platform for process management and CRM. With amazing opportunities ahead of us, Creatio is looking for a Senior Analyst Relations and Technical Evangelist to make a significant impact on our analyst / influencer relations program results and brand awareness growth.  (more…)

KPMG kogo

[JOB POSTING] Senior Manager Analyst Relations / KPMG, London

The Senior Manager, Analyst Relations will provide support for analyst relations for KPMG globally. This role will help manage the overall analyst relations agenda and coordinate leadership interactions with analysts to advance KPMG’s brand and capability recognition in the marketplace. This role will help drive our brand and capabilities around core KPMG service offerings and… Read More →

IBM logo-IIAR website

[JOB POSTING] Corporate Analyst Relations, Strategic Engagement Manager / IBM, USA, various locations

IntroductionUncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and… Read More →

Cisco Logo - IIAR

[JOB POSTING] Analyst Relations Leader, Collaboration / Cisco, US Remote

What You’ll Do As an Analyst Relations leader you will facilitate ongoing, 2-way dialogue between Cisco and industry analysts, working to build awareness for the company and our products, while delivering analyst insights and feedback to Cisco’s GMs and key partners/interactors. You will lead a team of AR managers to executive on the Analyst Relations… Read More →

Dialpad logo

[JOB POSTING] Analyst Relations professional / Dialpad, USA

Dialpad (www.dialpad.com), a leading provider of intelligent, cloud-based unified communications, contact center, conferencing, and meeting room solutions, is pioneering a new modern way of working that helps people work smarter from anywhere, on their own terms, and using any device so they can get their best work done. Dialpad recently secured $100M in Series E funding and… Read More →

Everbridge logo

[JOB POSTING] Analyst Releations Director / Everbridge, Burlington, MA, USA

Everbridge is looking for a Analyst Relations Director with experience running analyst relations at a security or enterprise software company. This role requires a strong leader to manage relationships with key analysts and senior leaders at the company to develop a constructive, consultative relationship between Everbridge and the analyst community. (more…)