Tag Archives | public relations

Why do you need AR when you have PR?

Drinking from a fire hoseI’m often asked why bother with AR when there’s already a fully-fledged PR team? To many analysts and AR pros, this may sound like a strange question, after all do you ask an electrician to do the plumbing?

However, I’ve seen many times in large corporations PR folks coming to manage AR teams (not always successfully I must say) and in small companies marketing types having to do AR on top of the rest (sometimes very successfully if not consistently).

Many AR pros, when asked will tell you analysts hate being dealt with by PR people. Analysts in fact hate being treated like journalists: sent a lot of content, not deep enough and expected to produce coverage. Continue Reading →

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[GUEST POST] Outsourcing Analyst Relations: A viable option? by Fred McClimans

By Fred McClimans / Current Ventures (LinkedIn, @fredmcclimans)

Last week I participated in an interesting discussion regarding influence and the role of analyst relations (AR) – specifically around the issue of how AR staff could increase their influence through a variety of different mechanisms or channels. But one key point that kept creeping into the conversation was one of limited resources: “we simply don’t have the staff to aggressively pursue everything that we would like to accomplish” (a point echoed by many in smaller or fast-growing firms).

After a bit of digging, two basic issues kept making their way into the discussion: a lack of full-time resources and a lack of “R”-level funding (which is often split between Analyst Relations, Investor Relations, Public Relations and Marketing).

That said, there seemed to be a general consensus that yes, there are “parts” of the AR function, regardless of the size of the firm, that could be outsourced based on the size/type of organization, the goals that need to be accomplished and the availability of “outside” resources (or more importantly, funding) – all with the understanding that there must be an accountable person in-house to properly manage and drive the effort. Continue Reading →

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