Tag Archives | PR

[JOB POSTING] Global Communications Manager / Canonical, London, UK

Canonical logo (IIAR website)Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving cars and advanced robots being developed.

Canonical provides enterprise products, support and services for Ubuntu. Established in 2004, Canonical is a privately held company.

Canonical is looking for a Communications Manager to help drive the global media, analyst and social program across all divisions. Reporting to the Communications Director, this new London based role has been created to provide support to a busy and exciting communications function across Canonical. Continue Reading →

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Why do you need AR when you have PR?

Drinking from a fire hoseI’m often asked why bother with AR when there’s already a fully-fledged PR team? To many analysts and AR pros, this may sound like a strange question, after all do you ask an electrician to do the plumbing?

However, I’ve seen many times in large corporations PR folks coming to manage AR teams (not always successfully I must say) and in small companies marketing types having to do AR on top of the rest (sometimes very successfully if not consistently).

Many AR pros, when asked will tell you analysts hate being dealt with by PR people. Analysts in fact hate being treated like journalists: sent a lot of content, not deep enough and expected to produce coverage. Continue Reading →

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[GUEST POST] Outsourcing Analyst Relations: A viable option? by Fred McClimans

By Fred McClimans / Current Ventures (LinkedIn, @fredmcclimans)

Last week I participated in an interesting discussion regarding influence and the role of analyst relations (AR) – specifically around the issue of how AR staff could increase their influence through a variety of different mechanisms or channels. But one key point that kept creeping into the conversation was one of limited resources: “we simply don’t have the staff to aggressively pursue everything that we would like to accomplish” (a point echoed by many in smaller or fast-growing firms).

After a bit of digging, two basic issues kept making their way into the discussion: a lack of full-time resources and a lack of “R”-level funding (which is often split between Analyst Relations, Investor Relations, Public Relations and Marketing).

That said, there seemed to be a general consensus that yes, there are “parts” of the AR function, regardless of the size of the firm, that could be outsourced based on the size/type of organization, the goals that need to be accomplished and the availability of “outside” resources (or more importantly, funding) – all with the understanding that there must be an accountable person in-house to properly manage and drive the effort. Continue Reading →

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