Kea Company

Andrew Hsu / Spotlight AR for the IIAR Website

[GUEST POST] Andrew Hsu: AR must bet bigger on fewer analysts

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Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the […]

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Sven Litke / KEA

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

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By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed

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