Tag Archives | influencer relations
I know many of you are short of time so I will try to summarise my point here. In almost 20 years spent in the influencer relations world I can count the number of AR people achieving senior promotions to leadership roles on one hand. I’ve participated in many conversations over the years with AR professionals feeling left out of those promotion decisions, maybe it’s time to either accept that as the status quo or chose to do something about it. The rest of my post focuses on doing something about it.
If you’re like me you’ll have read or listened to discussions that, on reflection were just common sense or obvious, I’m increasingly concerned that common sense doesn’t prevail and there are times when you need a simple reminder that can act as a catalyst to help you take a decision or move forward in some way. I’m hoping that this post is one of those.. Continue Reading →
(This post is cross-posted on the SoftwareInsider blog.)
Eight Major Influencer Types Exist Today
Analyst relations, public relations, influencer relations and other interested parties have witnessed the rapidly evolving and emerging buy-side and market influencer models. In the past, eight influencer types followed five distinct traits (see Figure 1):
- Fame. Awareness, notoriety, perceived market status.
- Fortune. Billing rates, wealth, earnings.
- Market impact. Buy-side decisions making, sell-side product direction.
- Personal impact. Individual decisions, behaviour changes.
- Initial business model. Revenue drivers, monetization strategy.
Figure 1. Five Traits Of The Major Influencer Types