The prestigious Lord’s Pavilion Roof Terrace set the scene for the biggest IIAR> Summer Networking Party – a very special evening of drinks, jazz and networking with a crowd of more than 120 guests from 50+ firms and no powerpoint in sight! Sponsored by Tata Consultancy Services, the party started with a note by Shankar Narayanan, TCS […]
#IIARReception2015 – Summer Party Pictures at Flickr! Read More »
Read on this guest post from Fred McClimmands on when and why are outsourcing and insourcing of AR viable options.
[GUEST POST] Outsourcing Analyst Relations: A viable option? by Fred McClimans Read More »
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers.
This second post on online influence looks at how one might measure influence using online metrics. Those do not measure whether a target community is influenced by online channels. So, if online metrics if they don’t, if they measure a vague notion of industry activity or sentiment, then do they really reflect the ecosystem of influencers that impacts decisions?
[GUEST POST] Measuring online influence Read More »
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice?
[Guest Post] Have online channels changed the nature of influence? Read More »
