IIAR

IIAR> Forum Career Growth & Summer Party 2024 - 13 June 2024

Unmissable! Register now for the IIAR> London AR Forum: Career Growth and London Summer Party!

The two best analyst relations events are back in London! The IIAR> AR Forum is the only industry’s independent development event –and so is the IIAR> Summer party is our fabulous industry networking event. The IIAR> London AR Forum: learn exchange with peers The IIAR> Analyst Relations Forum (AR Forum) is the industry’s only independent, […]

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IAR> Analyst Firm Webinar with Uptime Institute, 30th May 2024

IIAR> Analyst Firm Webinar: Uptime Institute, 30th May

Uptime Institute is the Standard bearer for Digital Infrastructure performance. Their Tier Standard has been used in the design, construction and operations of thousands of sites in more than 114 countries. For over 25 years, Uptime Institute has helped ensure that digital infrastructure will perform at a level that is consistent with clients’ business needs,

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IIAR> Analyst Firm Webinar with HFS Research, 16 May 2024

IIAR> Analyst Firm Webinar: HfS, 16th May

Since its inception in 2010, HfS has defined itself as an agent for change, for subverting the dominant paradigm in the analyst firm industry.  While it’s not certain if they foresaw the arrival of GenAI, it seems fitting that HfS quickly moved into the lead of the GenAI revolution, starting with the launch of their

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IIAR> Best Practice Webinar : the AR Compass

IIAR> Best Practices Webinar: AR Compass, 2nd May

Analyst relations (AR) professionals often struggle to demonstrate the true value and relevance of their programs beyond just reporting activity metrics. Business stakeholders need to see how AR initiatives directly tie back to broader organisational goals like strategy development, increasing market awareness, driving sales growth, and enabling successful product launches. The IIAR> AR Compass model

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IIAR> Webinar with ISG + Ventana Cover Image

IIAR> Analyst Firm Webinar: ISG + Ventana, 25th April

Five months ago, we wrote about ISG’s November 2023 acquisition of Ventana Research: “ISG is seeking new avenues for growth, and Ventana’s strong reputation and capabilities make them a promising addition. ISG’s research portfolio (outside of sourcing advisory) now include ISG Provider Lens™ (service provider evaluation research), ISG Provider Services (go-to-market research and support for

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IIAR> Webinar with Everest Group Cover Image

IIAR> Analyst Firm Webinar: Everest Group (April 2024)

Recognized by Forbes’ List of America’s Best Consulting Management Firms of 2024, Everest Group is known worldwide for its expertise and insight as a leader in the analyst research industry. As part of our ongoing dialogue with them, we are excited to share with AR professionals information regarding the portfolio of work that analysts at

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IIAR> Best Practice Webinar- Getting the most out of Analyst Advisory Programme

IIAR> Best Practice Webinar: Getting the Most out of Analyst Advisory Sessions, 4th April

Analyst advisory sessions provide a valuable opportunity for vendor companies to gain key insights from industry experts. But as the Institute of Industry Analyst Relations (IIAR>) experts point out, these in-depth sessions need to be carefully planned and executed to realise their full potential. The IIAR> recently surveyed vendor companies on how they use these

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IIAR> Webinar with GigaOm Cover Image

IIAR> Analyst Firm Webinar: GigaOm (March 2024)

GigaOm is passionate about enabling vendors and partners to optimize how they work with clients and prospects, whilst empowering end-user organisations to make the best possible technology decisions based on their needs. Their practitioner-led model enables them to navigate the technical details and deployment realities faced by enterprises today, in this rapidly evolving market.  For

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IIAR> London in-person meet-up

IIAR> London in-person meet-up, 29 February

Join us on Thursday 29th February from 1800 GMT for our quarterly in-person IIAR> UK Chapter meet-up to network with AR peers and discuss the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>

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IIAR> Webinar with Verdantix

IIAR> Analyst Firm Webinar: Verdantix (January 2024)

Established in 2008, Verdantix specializes in delivering comprehensive insights and analysis across various domains, including Environmental, Health, and Safety (EHS), Environmental, Social, and Governance (ESG) & Sustainability, Net Zero & Climate Risk, Operational Excellence, Risk Management, and Real Estate & Built Environment technology, services, and markets. We have arrange a webinar in collaboration with Verdantix

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IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners

On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice

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IIAR> Awards 2023

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners.

London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide

The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »

IIAR> Winter Networking Party 2023

The IIAR> 2023 London Xmas party & awards are coming!

“It’s the most wonderful time of the year!” The best gathering of industry analysts and analyst relations professionals is back! The famous IIAR> London Xmas Party will be held on Tuesday 5th December 2023 at 1800 GMT in Central London. We are excited for you to join us for the announcement of the IIAR> Awards,

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IIAR> Webinar with Mike Beaudet and John McKnight / ESG Global moderated by Gerry van Zandt / Alteryx and Ludovic Leforestier / IIAR> and Starsight, 9th November 2023

IIAR> Analyst Firm Webinar: ESG

Enterprise Strategy Group (ESG) focuses on technology market research. Founded in 1999, it was acquired by TechTarget in 2021. We have organised a webinar with ESG for our IIAR> community to get to know ESG in their wider ecosystem. Our guests from ESG will be: Some of the key discussions will on: This IIAR> Analyst

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IIAR> London In-person Meetup 28 September 2023

Join us on Thursday 28 September 2023 for our monthly in-person IIAR> UK Chapter meetup to connect, network and enjoy drinks and discussions with your peers around AR related hot topics. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR>

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IIAR> UK Chapter In-person Meetup London

IIAR> London In-person Meetup 27 April 2023

IIAR> members, especially those in the UK, get ready for the next in-person get together for the UK Chapter which will take place in London on Thursday 27 April 2023 at 1800 BST. Join in for networking at this second meetup of the year organised by IIAR> UK Chapter co-leads Anja Steinmann (LinkedIn, @AnjaSteinmann) and

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First IIAR> UK Chapter in-person get together of 2023, hosted by the UK Chapter Co-leaders

IIAR> London In-person Meetup February 2023

IIAR> members, don’t worry if you missed our Winter Party in London in December. The next chance to attend an IIAR> Meetup for networking and beverages is just around the corner. Please join us on Thursday, 23 February 2023 starting at 1800 BST for an in-person London meetup organised by IIAR> UK Chapter co-leads Anja Steinmann

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IIAR October Meetup_2209_2

IIAR> London F2F Meet-up October 2022

IIAR> members – don’t worry if you missed our Summer party. The next chance to meet-up for drinks and networking is just around the corner. Please join us on Thursday, 13 October 2022 for a f2f IIAR> meet-up in London organised by the IIAR> UK Chapter Co-leads Anja Steinmann / (LinkedIn, @AnjaSteinmann) and  Avinash Murthy (LinkedIn, @aviredevil). Attendance is free –

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Interview with Jennifer Yousef (08/22)

IIAR> What is your AR Story with Jennifer Yousef

Crystal Golightly/ (@crysgolightly, LinkedIn), IIAR> Board member for Operations and Community Manager Deepak George (@deepacgeorge, LinkedIn) share their conversation with fellow IIAR> Member & Certified AR Professional, Jennifer Yousef (Linkedin) on her AR journey on 9th August 2022.

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IIAR> Discussion Group: managing Analyst-Advisory Day

IIAR> Discussion Group: managing analyst advisory days

Our next IIAR> Best Practice Paper will be on managing analyst advisory sessions –those strategy workshops with industry analysts called by some firms SAS days (strategy advisory sessions). Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing

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