REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns Read More »
IIAR> Members Virtual Meet-up November ’21 (Global) Join us on Wednesday 17th November 2021 for the first of (hopefully) many in IIAR> member meet-ups organised by the IIAR> Operations team, and connect, network & discussions around AR related hot topics.
IIAR> New Members Meet-up November ’21 Read More »
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will
IIAR> Discussion Group: managing inquiries Read More »
The IIAR> is committed to recognizing the achievements of Analyst Relations professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2021: AR Professional, Teams, and Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR> surveys
The IIAR> AR Professionals & AR Agency of the Year 2021 Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Running an industry analyst briefing Read More »
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations
IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »
IIAR> London Monthly Meet-up October ’21 As we are able to meet in person again, we are holding our next monthly get-together for IIAR> members face-2-face in London. Join us on Thursday 07th October 2021 for the first of (hopefully) many in person IIAR> meet-ups organised by the IIAR> UK Chapter, and connect, network and enjoy drinks
IIAR> London Monthly Meet-up October ’21 Read More »
AR best practices In this month IIAR> monthly meet-up we will go back to the grass roots of analysts relations and use the call as an open floor discussion on AR best practices around Moving the dot – not only Gartner related – and tackling challenges in our daily work with the analysts. Join us
IIAR> Monthly Meet-up August 2021 Read More »
Changes in the analyst firm landscape In this month IIAR> monthly meet-up we will recap on the latest changes in the analyst firm landscape and focus our discussion on IDC acquiring Metri, Wavestone’s expansion in the US market by acquiring the consulting business of Everest, where TechTarget is after acquiring ESG in January and others.
IIAR> Monthly Meet-up July 21 Read More »
IDC parent changes owner Blackstone, the famous investment fund, has announced today it is acquiring IDG, the parent company of IDC from the current China Oceanwide. It is thus still privately owned but now by a US company. IDC is about a quarter of IDG’s group but it is likely to be one of the
How does AR supports returning to the workplace? Join us on Thursday 03 June 2021 for our monthly IIAR> virtual meet-up to discuss the topic of how AR can support the return to the workplace. Chosen by our members please bring your ideas and questions to this session with fellow AR pros to discuss approaches to how
IIAR> Monthly Meet-up June 21 Read More »
As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry
[GUEST POST] Teresa Cottam on the ethics of image rights Read More »
The IIAR> board is pleased to unveil today a refreshed visual identity to bring a cleaner feel throughout our comms and unify different styles and logos. The logo is bolder and our new icon emphasises two-way conversations at the centre of our profession. As analyst relations continues to expand, we’ve also updated our name to
The IIAR> has a fresh look… Read More »
London, 1st April 2021 (not an April fool). IIAR> Members have elected a new board member for the Membership and Operations role. The IIAR> Board is pleased to welcome Crystal Golightly (@crysgolightly, LinkedIn) as a voluntary board member to this key position, looking after nurturing and growing our membership. In her day job, Crystal is
Crystal Golightly joins the IIAR> Board Read More »
Join us on Thursday 06 May 2021 for our monthly IIAR> virtual meet-up to discuss best practices for activating marketing plans after successful research placement. Bring your ideas and questions to this session with fellow AR pros to discuss approaches to maximising your hard won placement in analyst research. Maximising marketing value from analyst evaluations We will be
IIAR> Monthly meet up May 2021 Read More »
Following on from our well attended IIAR> Webinar: Analyst Pet Peeves – Things AR Pros need to pay attention to, join us on Thursday 01 April 2021 for our monthly IIAR> virtual meet-up to discuss how we, as AR professionals, act on and operationalise the excellent insights provided by our analyst colleagues. Following on from our well
IIAR> Monthly Meet-up Apr’21 Read More »
Join us on Thursday 04 March 2021 for our monthly IIAR> virtual meet-up. This month we will focus our discussion on the Sourcing Advisors. Don’t miss out on this opportunity to talk with fellow AR peers and to connect, network and share best practice around Analyst Relations. Join us on Thursday 04 March 2021 for
IIAR> Monthly Meet-up Mar’21 Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Building an effective AR plan Read More »
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
IIAR> Best Practices Paper: Scaling AR Reach Read More »
The IIAR> is committed to recognizing the achievements of AR professionals who go above and beyond in their careers and to promote industry best practices. The IIAR> Analyst Relations Awards 2020: AR Professional, AR Teams, and AR Agencies are one of the longest-running awards run by an independent industry body for AR professionals. The IIAR>
The IIAR> AR Professionals & AR Agency of the Year 2020 Read More »
