Posted on Monday 18th August 2014 by Trevor IIAR
The Analyst Relations Project Manager is responsible for supporting our global AR program, which is designed to positively influence industry analysts (Gartner, Forrester, IDC, Aberdeen, CIMdata, Ovum, others), improve PTC’s leadership position in analyst reports, and, ultimately, increase sales.
The Analyst Relations Project Manager helps support relationships and communication between PTC and industry analysts by developing the infrastructure, managing the operations, and enabling the two-way strategic dialog between key analysts and PTC leadership. Continue reading
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Posted on Wednesday 13th August 2014 by Trevor IIAR
What does analyst influence mean to you?
If you’re in AR, how do you get it, and how do you measure it?
If you’re an analyst, how do you know whether you have it?
“Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how to define, optimize or measure analyst influence. It can be a source of confusion and frustration for AR practitioners and our stakeholders, not to mention the analysts who are expected to provide it! Continue reading
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Posted on Tuesday 12th August 2014 by Trevor IIAR
IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc.
Date: 5th September 2014
Time: 4pm BST, 5PM CET, 11am EST
Location: IIAR Webinar – Register HERE
On the 30 July 2014, the Board of Progressive Digital Media Group Plc
, the provider of high quality premium business information to the consumer and technology markets, confirmed their acquisition of CurrentAnalysis Inc. We will be joined by their CEO and others who will present and discuss their acquisition; during which they will cover – Strategy, Business Models, Clients Served, Value Proposition and ultimately “Why should AR care?”
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Posted on Tuesday 12th August 2014 by hlaceygutsell
Gartner has its ‘listening hat’ on at the UK AR Regional Briefing
Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.
Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue reading
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Posted on Thursday 26th June 2014 by Trevor IIAR
For this year’s IIAR Summer Party and Networking Event we have exclusive use of a stunning penthouse bar overlooking London (right next to St Paul’s Cathedral). With 80+ analysts attending (and growing), no queuing for one-on-one meetings and drinks plus food all evening why endure the conference scene?
When: 15th July 2014 at 5pm (UK) until late
Where: Central London overlooking St Pauls. Free for IIAR Members, register (here). £75 for non-members, fully redeemable against membership. Full details here.
Filed under: IIAR, IIAR Networking Event, IIAR News | Tagged: IIAR, IIAR News, UK Summer Party | 1 Comment »
Posted on Monday 23rd June 2014 by Trevor IIAR
Date: 1st August 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar
There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we can partner with Edinburgh University on the IIAR Certification programme required update and AR Training. Join our brainstorming on IIAR Training needs, facilitated by Edinburgh University training design experts Neil Pollock (LinkedIn, @neilpollock) and Gian Marco Campagnolo (@campagnolo_g) – read their profiles below, their expertise is unquestionable. You will be invited to name the 4 MOST IMPORTANT aspects that an “AR training programme should cover” – so come prepared. Continue reading
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Posted on Thursday 19th June 2014 by Trevor IIAR
Market Analyst Relationship Manager
The Relationship Manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate them about Capgemini’s capabilities. The goal of the program is positive coverage in analyst reports and analyst recommendations of Capgemini to their end-user clients. This role is based in the USA and will report to the Global Analyst Relations Manager, based in London. Continue reading
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Posted on Thursday 29th May 2014 by Trevor IIAR
Company: Amazon Web Services
Role: AR Manager
Location: Seattle, USA
Contact: Emily Dorch at Amazon
Amazon Web Services (AWS) seeks a creative, self-motivated, high-judgement, well-connected and experienced analyst relations (AR) professional to help drive its communications program. Continue reading
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Posted on Friday 16th May 2014 by Trevor IIAR
Date: May 29, 2014
Time: 4pm BST, 5pm CET, 11am EST
Location: IIAR Webinar – Register here or use the FORM below
Every analyst relations program is challenged with measuring the effectiveness of its efforts. One key component of the effectiveness measure is what analysts are saying about your company. Industry analysts are talking about you in blogs, tweets and media as much as in subscription research. This IIAR Webinar will illustrate how one company deals with these issues using ARchitect.
Will ARchitect meet your needs? Complete the FORM below and find out. Continue reading
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Posted on Tuesday 13th May 2014 by Trevor IIAR
IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event
The IIAR German Chapter
announces its first “IIAR Stammtisch”
(IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich
We will have an official part where Simon Jones (LinkedIn
, Horst Kuchling (LinkedIn
) and Yvonne Kaupp (LinkedIn
will talk about the opportunities and challenges of Analyst Relations serving the German market . You will also have the opportunity to learn about the IIAR
organization, its objectives and activities. There will be enough time for questions and answers plus discussions, afterwards.
Filed under: IIAR, IIAR AR café, IIAR Germany | Tagged: IIAR, IIAR AR café, IIAR Germany | 1 Comment »