Tag Archives | IIAR

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

Forrester seems to force sell multiple seats, TEIs etc during renewals. Forrester analysts may be amongst the top IIAR Analyst of the Year 2017 but is Forrester seeing an exodus of top talent? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a flip flop in Forrester’s focus on various key topics and verticals. Also the research subscription costs seem to be increasing at 10-20% yoy. They also felt that while Forrester had some great visualisation of data BUT insights were focused on niche topics like Customer Experience, Business Technology, Software and Marketing. Many Wave’s have not been renewed while others are renewed in an irregular cycle.

In past 2 years, Forrester has invested in its Consulting Practice and has been advising many end users on sourcing and business strategy. As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned a lack of transparency with vendor firms on the ways of working between Forrester analysts and Forrester Consulting.

Building on our previous conversations (see links below), the IIAR will host an in-depth discussion with IIAR members, looking at Forrester’s commercial practices and explore potential solutions.

Date: 26th April 2018

Location: Webinar > REGISTER here

London based member can attend in person > pls fill in form below (Holborn).
Time: 1600pm GMT / 1700pm CET / 0700 PDT / 1000 EDT

Held under Chatham House Rule the discussion will be chaired by Aniruddho Mukherjee (@aniruddho, LinkedIn), IIAR UK Co-Lead and Head of AR and Branding, Europe for HCL Technologies) and Ludovic Leforestier (@lludovic, LinkedIn, IIAR co-founder and Director Influencer Relations at Criteo).

Of course, by attending you will not only have the opportunity to give your knowledge and opinions but also gain from that of others and have the advantage to submit questions directly. Let us have a lively discussion, the more of you that join in the better, so please don’t forget to REGISTER. Attending IIAR Events is free and restricted to AR professionals active members of the IIAR. So if you work at an analyst firm, we request you save yourself some time, have a beer and chill.

IIAR will act as channel for anonymised and aggregated IIAR Member feedback to Industry Analyst firms. This is to provide an opportunity for Industry Analyst firms to present their responses to ensure balanced view of the topic being discussed and help the industry effectively address the issues raised.

Previous posts:
IIAR Discussion Group: negotiating with IDC – 27th March 2018
IIAR Discussion Group: Negotiating with Gartner – 15th Feb 2018
IIAR Discussion – Negotiating with Gartner – 3rd Nov 2016
IIAR Discussion – Negotiating with Gartner – 22nd Jan 15
IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

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[JOB POSTING] Senior Consultant Manager, IT / London, UK

CB Resourcing logo- IIAR website

A specialist international research and advisory firm has a requirement for a Research Senior Consultant Manager. This full-time position will be based in London and play a key role in the identification and execution of bespoke technology research projects. The role has a strong focus on business development and project delivery.

The primary responsibilities and objectives of this Senior Consultant Manager requirement include, but are not limited to:

  • Business development and identifying customer requirements
  • Extensive customer interaction to identify and scope project requirements
  • Ensuring that customer projects are successfully delivered and meet expectations
  • Providing customers with advice and insight related to planning, go-to-market or strategic needs
  • Being an expert in technology or market developments
  • Developing consulting practices and frameworks

To be suitable for this Senior Consultant Manager, candidates require the following skills and experience:

  • Experience in a similar Consultant Manager role, gained in a consultancy, analytical or IT vendor environment
  • An in-depth understanding of the IT industry ecosystem including changes, threats and opportunities
  • The ability to operate as a Thought Leader, this would include the ability to provide insight on market dynamics and trends
  • A demonstrable track record as an analyst and in the creation of written content
  • The ability to present to senior stakeholders
  • Experience navigating a complex internal structure in which resources and stakeholders may be geographically dispersed over multiple locations
  • Willing and able to undertake occasional travel, particularly within the EU region

CB Resourcing operates as both an employment agency and an employment business. Applicants will need to be able to provide us with proof of their eligibility to work in the UK upon request.

To apply for this position, please click here

 

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IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant 2017)

IIAR negotiating with IDC with Aniruddho Mukherjee and Ludovic Leforestier

IDC may be amongst the top IIAR Analyst Firm of the Year 2017 but are you getting the best value from your relationship? As per the IIAR Analyst Firm of the Year 2017 survey, AR professionals mentioned that they felt a push by IDC for running joint events, buying new CS which themselves are granular subset of the larger IDC CS access. As the analysts manage the P&L, they too seem to want to push buying multiple granular CS. Continue Reading →

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[JOB POST] Analyst Relations Manager, Enterprise Channel / Amazon Web Services, Seattle, Washington

AWS, IIAR, IIAR jobs

Amazon Web Services (AWS) is seeking an experienced, self-motivated, and detail-oriented Analyst Relations (AR) Manager to support its AWS Marketplace and Service Catalog businesses.

The AWS cloud computing platform is used today by millions of businesses and developers around the world, ranging from startups to Fortune 50 enterprises. Cloud computing is arguably one of the most impactful developments in technology within the last 20 years. As AWS is a pioneer and leader in the fast growing field of cloud computing, there are thousands of analysts worldwide who are trying to understand AWS to then help their clients realize the transformation potential of cloud computing for their business.

AWS Marketplace is a curated digital catalog that helps businesses find, buy, and immediately start using the software and services that run on, and integrate with, AWS. The AWS Marketplace has more than 4,200 software listings from more than 1,280 ISVs and 160,000 active users. The catalog includes a broad set of building blocks for enterprise developers that spans compute, network, storage, database, security, performance management, and emerging technology such as machine learning. Industry analysts across the cloud computing world are highly interested in AWS Marketplace and its potential to disrupt the enterprise software procurement model, making this role both interesting and rewarding. Working hand in hand with AWS Marketplace in an enterprise setting, AWS Service Catalog enables businesses to centrally manage commonly deployed IT services and products procured in the AWS Marketplace to help them achieve consistent governance and meet compliance requirements.

The successful candidate for this AR position will be a creative and experienced analyst relations/communications professional for technology companies who likes to build programs. The right candidate possesses a track-record of successful AR program management in a global organization. In this role, the candidate will have a direct opportunity to innovate AWS AR programs and measurement of results via new approaches. He/she must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for our customers.

Key Responsibilities:

· Develop and execute AR programs to educate the analyst community on AWS Marketplace and Services Catalog
· Proactively secure positive placement of AWS Marketplace and Service Catalog in key reports
· Drive analyst awareness of AWS Marketplace offerings and significantly expand analyst understanding of the unique AWS approach to cloud computing
· Deliver on-going AR program activities such as analyst briefings, events, inquiries, reporting and other core program tactics
· Prioritize and manage incoming requests for information, research review, customer references, event speakers, and research
· Write presentations and prepare executives for engaging with analysts
· Driving alignment with sales, marketing and product engineering to maximize awareness of customer requirements, existing market evidence, and AR program impact

The role is based in Seattle, WA and will require periodic travel.

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Why is Analyst Relations commanding a 46% salary premium over Public Relations?

Drawing on the  IIAR Salary Survey produced by CB Resourcing,  we thought it would be interesting to expand the information gathered with a comparison against the wider sector of public relations.  

 

The size of the gap between AR and PR is staggering

When we compare Analyst Relations to more general Public Relations roles for Director level/Rank 1 Analyst Relations get paid significantly more, an average of 46% above Public Relations roles in the UK.  In the majority of cases Senior Manager/Rank 2 Analyst Relations are also paid more however, the salary gap between them and Public Relations roles is not as large and in the Technology sector average basic salaries are the same. Continue Reading →

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[JOB POST] Analyst Relations & Market Intelligence Senior Analyst / Kaspersky, MA, US

Job descriptionKapersky logo - IIAR Website

The Analyst Relations & Marketing Intelligence Specialist will be responsible for driving, executing, and managing the company’s visibility, interaction and influence within a diverse analyst community. Crucial to this role will be planning activities for key vendor evaluations, events, and other elements resulting in a positive representation of the company. In this role, the specialist will also be required to provide actionable intelligence generated from data gathered from multiple sources like primary research and secondary research to assist in strategic decision-making. Continue Reading →

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[JOB POST] Analyst Relations Manager / Appian Corporation, Reston, VA, US

Analyst Relations ManagerAppian Corp logo (IIAR website)

Appian is seeking an analytical, technical and research oriented professional with great communication skills to join the marketing organization in the role of Analyst Relations Manager. This person will play a critical, cross-functional role by working with subject matter experts at many different levels of the organization: executives, product strategy, product management, engineering, finance, partner, legal, sales and marketing teams. You will interact with people in Appian to build and nurture strong internal relationships that will be leveraged to engage with leading analyst firms, participate in research evaluations/RFIs, brief analysts about Appian’s product offerings, go-to-market strategies and work with the influencers to elevate Appian’s story.  Continue Reading →

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[JOB POSTING] Third Party Advisor / Analyst Relations APAC / Unisys, Sydney, Australia

Unisys logoABOUT UNISYS:

Unisys is a global information technology company that builds high-performance, security-centric solutions for the most digitally demanding businesses and governments on Earth. Unisys offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. For more information on how Unisys builds better outcomes securely for its clients across the Government, Financial Services and Commercial markets, visit www.unisys.com.

Unisys are currently seeking a Third Party Advisor, for a contract role, to optimize the Third Party Advisor channel to generate profitable and sustainable revenue as well as build relationships with key IT industry analysts. Continue Reading →

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[JOB POSTING] Market Intelligence Specialist / Computacenter, London, UK

Role Responsibility

  • Pro-active collection and provision of market/competitor information to all relevant Computacenter stakeholders
  • Provides consulting and interpretation of market and competitor data to the organization
  • Acts as a SPOC for all market data requests
  • Compiles and delivers  business intelligence reports from various internal and external data sources
  • Builds a strong relationship with relevant group and country organization to ensure adoption and usage of shared service across the Computacenter organization.

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[JOB POSTING] EMEA Analyst Relations Manager, AWS, London UK

Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA Analyst Relations (AR) team to focus on the UK market. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs for AWS in the UK and in other EMEA markets. The AR Manager role is tasked with driving awareness of the rapidly expanding number of services in the AWS technology infrastructure portfolio and to facilitate the conversation around security, trust, and data protection issues.

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Wrap-up: IIAR Germany 2018 kick-off

IIAR German Chapter meeting at Restaurant Ella, MunichA few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course.

Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKauppLinkedIn) and Simon Jones (@simondestrierLinkedIn), the networking event was focused on the topic of “how to run an effective inquiry”, with IIAR members and guests (our “prospective members”) sharing best practice and experiences. One point which came through loud and clear is that everyone is nervous about running their first analyst inquiry calls – usually related to having enough questions to ask in a 30-minute call. Continue Reading →

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Around Vernon Turner from Causeway Connections in 10 questions

Today we ask our probing questions of VernonVernon Turner / Causeway Connections (IIAR Around in 10 Questions) Turner (LinkedIn, @vernonxt)  Principal and Chief Strategist at Causeway Connections.

 

  1. What are your coverage areas?
    All things Internet Of Things tend to be my opening conversation piece, but given my experience in the ICT industry, the topics quickly go to enterprise infrastructure (including the network side), mobility, carriers, cloud), and now the trendy Blockchain, AI, and Digital Twin gets mentioned. The only thing missing is the kitchen sink.
  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?
    I really think that the industry is ripe for disruption and new business models will emerge. I don’t just mean the way we have the Tier 1, 2 and the rest – I mean how we address an integrated delivery model between B2B2C and the analysts. Continue Reading →
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IIAR Christmas Party, London 2017 – Sponsored by Criteo

IIAR + Criteo LogoWe are very excited to announce this year’s IIAR Christmas Party, proudly sponsored by Criteo, the Commerce Marketing Ecosystem leader

Come and join the festivities with free drinks and canapés, all Industry Analysts and AR folk are welcome. Industry Analysts and IIAR members get in for free – for non IIAR members this party is a great reason to join the IIAR. Alternatively there are a limited number of guest tickets available at £75 each, for tickets please use the form. Do our community manager using the (other) form below if you have any questions. Continue Reading →

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How much are you worth? Introducing the IIAR Salary Survey

IIAR/CB Resourcing Salary Survey

As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are not often well understood -for instance whether analysts relation professionals manage research budgets, are the lead on one or several research firms, have a global remit, etc.

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Around Penny Jones / 451 in 10 Questions

Today we ask our probing questions of Penny Jones (LinkedIn@PennyJones451)  Principal Analyst, MTDC & Managed Services at 451 Research.

Penny Jones, 451 Research (IIAR website)

  1. What are your coverage areas?

    I cover the European multi-tenant datacenter (colocation – wholesale and retail) markets and hosting and managed services. I focus mostly on the business proposition of providers and geographic and other trends affecting these industries. Continue Reading →

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IIAR Munich Beer Garden Event – Join us on July 27 for the next IIAR German chapter Stammtisch!

REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of AR and analysts, in a relaxed Environment.

Join us for the next IIAR German Chapter Summer Event on

Tuesday, July 27, 2017, from 7pm CET Continue Reading →

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[JOB POSTING] Senior Manager, Industry Analyst Relations, Berlin, Germany

HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to delivering drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com.  

The HERE Industry Analyst Relations team (IAR) shapes and steers the industry analyst perception of HERE and its environment. We are currently looking for a Senior Manager with previous experience and proven track record in industry analyst relations to join the passionate team. The role is responsible for creating and executing strategy, messaging and tactics to shape stakeholder engagements with industry analysts in order to support the company’s overall objectives. You have the requisite planning and operations skills to plan, manage and execute analyst engagements from ideation to execution. You have 5-7 years’ experience industry analyst relations either in-house or on the agency side. You should have experience in partnering communication colleagues and outside agencies to drive and enhance business results across multiple teams and stakeholders.

In this role, you will work closely with the senior management in HERE and will also act as an adviser within your area of expertise. The role is based in Berlin and will report to the Head of Analyst Relations.

Job responsibilities:

– Help create, manage and execute a comprehensive HERE analyst relations program globally.
– Cultivate and strengthen strategic relationships with HERE top-tier analysts ensuring they are up-to-date on HERE strategy, offering, messaging and key leaders.
– Build strong personal relationships with key analysts.
– Ensure that leading industry analysts understand our strategy, our products and our differentiators.
– Manage creation of presentations and briefing documents for analyst engagements.
– Field inbound inquiries and research requests, assess each opportunity and coordinate resources to respond.
– Support planning and execution of HERE analyst engagements, briefing tours, strategy days and site visits.
– Support analyst report review process as necessary.
– Drive HERE inclusion in key reports and ratings, and clearly communicate HERE competitive positioning with analyst community.
– Track and report on analyst interactions and coverage.

Qualifications
Desired Skills and Experience
– Proven track record and minimum of 5-7 years of technology-related communications experience that includes direct analyst relations experience (either in-house or agency).
– Comfortable with technology concepts. Location industry understanding a plus.
– Experience in mobile, wireless/tech/LBS, consumer electronics, consumer entertainment, consumer durables, and/or digital/media industries preferred.
– Able to turn complex, technology heavy topics into digestible, compelling stories
– Ability to synthesize, interpret and summarize third-party analysis and research for cross-functional audiences. Experience interacting at all levels of a company, including senior/top management.
– Strong, native or near-native English written and verbal communications skills.
– Driven, self-organized team player with a demonstrated ability to achieve objectives.
– Strong project management skills. Able to manage multiple projects concurrently; comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
– Experience managing the planning and execution of analyst events is desired.

Education Requirements

Bachelor’s degree at minimum.

To apply for this role please contact the IIAR Community Manager Mashton at   analystrelations dot    org

 

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IIAR Webinar: Tragic Quadrant

The webinar will be presented by IIAR board members Neil Pollock, (LinkedIN@neilpollock) and Ludovic Leforestier, (LinkedIn,@lludovic ). In the first part we will reflect on insights from the recent IIAR analyst of the year survey, by comparing this year’s survey with the previous analyst of the year survey’s, to reflect on what a longitudinal lens tells us about the changing nature of industry analyst firms and individual analysts. The second part of the webinar will present the IIAR ‘Tragic Quadrant’, which is our tongue-in-cheek take on the changing analyst landscape.
When we set out to do the IIAR Analyst of the Year survey, we always had envisioned doing a Magic Quadrant of analyst firms. This year the survey provided us with further information which we have been able to breakdown and analyse to provide a more detailed understanding of how analyst relations professionals perceive the relevance, impact and reachability of industry analyst firms. This is by no means an exhaustive study. Rather it simply opens a new (slightly cheeky – hence the notion of “Tragic Quadrant”) window onto the analyst landscape, where we attempt to rank industry analyst firms by impact, relevance and ease to do business with. Time permitting, the session will also reflect on some of the findings from this and previous year IIAR surveys.
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