We are pleased to announce an IIAR Webinar with ISG to present results from its Sourcing Advisory Relations Survey on 10 April 2013 at 1600 GMT / 0900 PST. This survey highlights what makes a successful sourcing advisory relations programme. Paul Reynolds, Chief Research Officer, ISG (@PaulLReynolds, LinkedIn) will present and Agi Donnithorne, IIAR board member (@agi_A, LinkedIn) and Edward Gyurko, IIAR sourcing advisory chapter lead (@Dell, LinkedIn) will host. (more…)
By: Suzannah Archibald, Senior Marketing Executive, Loudhouse Marketing Consultancy
Suzannah Archibald works in the influencer marketing team at Loudhouse (www.loudhouse.co.uk), a B2B marketing services consultancy based in south London. Find her on Twitter @suzannah_a, LinkedIn or on Suzannah@loudhouse.co.uk
It’s that time of year again. When all thoughts turn to the biggest global mobile technology and applications showcase in the world, Barcelona’s Mobile World Congress (MWC). Held each year by the GSMA, the show unveils some key yearly indicators that any attending exhibitor, press member, or aspiring Steve Jobs-acolyte should know about mobile.
According to a recent IIAR webcast I listened into with industry analysts Keith Humphreys of euroLAN and Catherine Haslam of Ovum, as well as members of the IIAR membership committee, estimates say that you’ll be one of nearly 1,500 exhibitors, and more than 67,000 attending members of the public. And if MWC 2012 estimates from the GSMA hold up this year, there could be many more who are interested in demonstrating or learning about your mobile wares.
How can you possibly hope to get maximum value out of Analysts who are attending MWC 2013? (more…)
Filed under: AR, AR Best practices, Gartner, Guest Post, IIAR, IIAR Webinar, Loudhouse | Tagged: AR Best practices, Gartner, Guest Post, IIAR, IIAR webinar, Loudhouse, Mobile World Congress, MWC | 2 Comments »
The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!
For this event we have two great topics on the agenda:
- Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
- Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.
Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | 1 Comment »
IIAR is delighted to announce its two-in-one event with PAC’s top European and UK management on Wednesday 20th Feb 2013, 1730 onward in London. The event includes:
- IIAR Café: Come and meet PAC’s top European and UK management face-to-face!
- IIAR Webinar: Join them via online conference for a webinar! (more…)
The IIAR is delighted to announce the election results of its new Board Members effective as of 7 January 2013 for 12 months.
|Agi (Agnieszka) Donnithorne (@agi_A, LinkedIn)Analyst and Influencer Relations, Account Director at LoudhouseLocation: London, UK|
|Caroline Dennington (@CDennington, Linkedin)Director, Analyst Relations EMEA at SymantecLocation: London, UK|
|Hannah Hyman (@bgeeke, LinkedIn)Analyst Relations Manager at SAPLocation: Seattle, USA|
|Ludovic Leforestier (@lludovic, LinkedIn), AR Director – firm wide at BearingPointLocation: London, UK|
|Simon Levin (@theskillsconxn ,LinkedIn)MD, The Skills Connection
Location: London, UK
Voting for the IIAR board election is now open! All IIAR members in good standing should have received the candidate profiles and a ballot paper. If you are a member in good standing and have not received these items please contact Keith Mitchell at: firstname.lastname@example.org.
Voting closes on 31 December, so please be sure to cast your vote before then. Thanks.
The IIAR Christmas Networking event is happening on 6th Dec 2012, 5 pm onward in Central London. This is an opportunity for analysts and AR peers to meet over informal drinks. We now have over 37 analysts from the following firms confirmed!
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
“They’re a mid-sized company and they asked for my advice on relevant vendors, so I told them you guys were definitely relevant for small and mid-sized enterprises,” the analyst said.
But nothing happened. Our client didn’t hear from the prospect. And it was only later that we discovered our client had even been removed from a previously compiled consideration list as a direct result of this brief conversation.
The client was mortified. The analyst was baffled. The prospect, of course, missed the opportunity of acquiring what may well have been the best possible solution for his particular set of requirements. (more…)
[JOB POSTING] Director of Product Marketing, Analyst Relations, Box – Los Altos, CA (San Francisco Bay Area)
Director of Product Marketing, Analyst Relations
Box - Los Altos, CA (San Francisco Bay Area)
At Box, we’re rethinking – and disrupting – the traditional enterprise software markets. Box is at the heart of major shifts in consumerization of IT, new worker expectations and having secure access to business content wherever they need it on whichever device of choice. We’ve got 14 million users, One hundred- forty thousand businesses, and a partner ecosystem that includes a who’s who of the cloud industry. We’re privately-held and have raised $287 million from illustrious venture capital firms Andreessen Horowitz, Meritech Capital Partners, Emergence Capital Partners, Draper Fisher Jurvetson, Scale Venture Partners and U.S. Venture Partners as well as from SAP Ventures, Salesforce and General Atlantic. (more…)