Tag Archives | IIAR Salary Survey

How much are you worth? Introducing the IIAR Salary Survey

As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are not often well understood -for instance whether analysts relation professionals manage research budgets, are the lead on one or several research firms, have a global remit, etc.

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IIAR Salary Survey findings: AR at 30% premium, global scope pushes AR salaries to $120,000

The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been hard to get clear data until this month when the IIAR published its first AR salaries survey.

Online job sites like Simply Hired, which are often used for more junior AR roles, says that its AR vacancies have an average salary of $67,000; around 30% more than public relations. However, even those impressive figures conceal the value that large companies place on the ability of senior AR managers to turn around details. Duncan Chapple (@duncanchapple, LinkedIn), one of the IIAR co-founder who analysed the data, says “Average salaries for AR professionals are between $110,000 and $130,000 a year, with higher salaries for global responsibilities and lower salaries for managers working in PR agencies. While AR people are normally in billion-dollar revenue firms, the turnover of AR staff is extremely low: reflecting the deep expertise needed to get to world-class standard. It’s no wonder that AR specialists are also called on to lead activities like market intelligency, influencer relations and media relations.

The IIAR surveyed 89 managers in the niche analyst relations community. A full presentation of the results is available to IIAR members at http://bit.ly/2010SalarySurvey

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Last chance to participate in the IIAR salary survey!

The IIAR salary survey closes on Tuesday May 11th.

Please help us to benchmark AR salaries by taking a moment to fill in the short questionnaire at http://bit.ly/aAoZQT.

It should take no more than 5-10 minutes to complete. All responses will be kept strictly confidential and only aggregate results will be used for statistical analysis after removal of any identifying information. All respondents will receive an executive summary of the results, and the abstracted/anonymised results will be made available to IIAR members.

 

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Know your worth! The IIAR Salary Survey

In applying for a job recently, I had to select from a 24 page list of ‘industry-stardard’ job titles, to find one that matched my actual job title the most accurately. Guess what I ended up putting? Senior Manager, Public Relations. Well, it was either that or Senior Manager, Marketing. I wondered if the recipient would make the connection with the actual job title on my CV – Senior Manager, International Analyst Relations. I wasn’t hopeful.

As AR professionals, we often run into challenges related to what it is we actually do. Sometimes it might be trying to explain your job to someone you meet at a party. Preferably without them glazing over. Or, as in my recent case, trying to match a generic job title from a preconceived list of ‘proper’ jobs to my actual AR role.

One of the more serious problems, though, is the lack of any real data on AR salaries.

If any of you have ever tried to use one of those online salary comparison sites, it will typically list Public Relations when you enter Analyst Relations. It’s not that we take offence, it’s just that the PR market is so much more developed and larger than the AR world, that the results are far from accurate. And in these times when supply outweighs demand, and many AR professionals are competing for jobs, solid evidence to assess – and prove –  your worth is invaluable.

The IIAR is therefore asking all its members to anonymously complete the latest AR Salary Survey to give us all a clearer idea of who should be paid what.

The results, to be published anonymously, will provide a benchmark on AR salaries, and salary ranges depending on experience, geography and coverage.

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