Posted on Thursday 12th July 2012 by hlaceygutsell
The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts.
This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations (AR) professionals with four or eight years plus experience respectively focused in the AR industry.
Ed Gyurko – IIAR Certified Expert, Former Board Member and Influencer Engagement Manager, Logica (LinkedIn, @edgyurko) one of the first qualifying experts said, “The new IIAR certifications will not only help provide AR professionals with a way of differentiating themselves in the marketplace, but will also help enhance the AR profession overall.”
Ellie Warner – IIAR Certified Expert, Director, Corporate Communications APJ, EMC (LinkedIn, @elliewarner) commented, “The new IIAR certifications are good for AR professionals both as individuals and as a community. They not only provide industry recognition, but also help to increase the knowledge base of the AR professional through the best practice white papers and case studies that have to be completed as part of the assessment.” (more…)
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Posted on Thursday 22nd March 2012 by hlaceygutsell
We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online.
All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached and so having sat the original test, the Board got together to look at questions which needed clarifying, updating or taking out altogether. Criticisms of the old test had included complicated wording, confusion over double negatives and some of the multiple choice options. We’ve gone through each question with a fine tooth-comb and are now happy that the test offers straight forward questions, with questions relating to today’s challenges and demands of the AR professional.
There are a few less questions, now 117 in total rather than 120 but the time limit of 90 minutes remains the same, which should give candidates plenty of time to double-check answers where necessary. It is an open-book exam and can be taken at any time but it must be taken in one sitting.
Candidates who would like to take the test should email the IIAR Secretary who will send through unique login details and password so you can access the test. (more…)
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Posted on Tuesday 29th November 2011 by hlaceygutsell
HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy
New York, New York, November 29th, 2011 – HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting. This revolutionary new service offering of the HfS Research organization is geared to support global enterprises’ complex decision making around outsourcing, shared services and global business operations.
HfS Consulting is a unique coming together of acclaimed research, benchmarking analytics, market insight and strategic consulting expertise. It is revolutionary in the fact that enterprise clients can access ongoing analysis, data and expert advice via an annual, affordable and on-demand subscription relationship model, as opposed to solely buying costly “hourly billable” consulting services. Moreover, HfS Research and Sylvan Advisory have developed a reputation over the years for delivering unbiased, practical, clear-sighted insight and advice for enterprises. (more…)
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Posted on Monday 28th November 2011 by hlaceygutsell
The IIAR is delighted to announce the election results of its new Board Members effective as of 1 December 2011 for 12 months.
The new Board is as follows: (more…)
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Posted on Tuesday 22nd November 2011 by hlaceygutsell
I am delighted to announce that Hannah Hyman has been appointed as our new Chapter Lead representing the IIAR west coast.
Hannah is currently part of the IT Influencer Relations team at SAP, covering analyst relations for Services and Support topics. Hannah has been in the technology industry for most of her career. Most recently, she worked at Waggener Edstrom Worldwide with the Microsoft Dynamics team as an analyst relations manager, covering both CRM and ERP. Prior to her work with Microsoft, Hannah was at Forrester Research and Oracle in a sales capacity.
Hannah will be helping to ensure the west coast receives regular communication and access to events as well as hosting local meet ups.
To contact Hannah please email her directly or get in contact with me and I can pass the message on.
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Posted on Tuesday 25th August 2009 by Ludovic Leforestier
London, 25 August 2009: The Institute of Industry Analyst Relations (IIAR) today named Ray Wang, most recently Vice President, Principal Analyst with Forrester Research Inc., as its Analyst of the Year for the second year running. Ray was nominated by a global survey of 137 analyst relations professionals. Runners up for the title were Jon Collins of Freeform Dynamics and David Mitchell of Ovum. Jon Collins of Freeform Dynamics was voted the EMEA Analyst of the Year. Perhaps unsurprisingly, given an industry-wide retrenchment in IT research spending, the traditional global analyst firms performed very strongly this year. Gartner, Forrester Research and IDC were ranked first, second and third respectively in the Analyst Firm of the Year category. The three firms were also highly rated in terms of their importance, achieving top three places in five of the nine industry segments. Nevertheless, boutique firms and specialists, particularly those based in Europe, also managed to hold their own in a tough economic environment. Freeform Dynamics, RedMonk and Quocirca all appeared in the top five Analyst Firm of the Year in EMEA, and their analysts scored highly in terms of importance in SMB, developer/IT Pro and Software, and green IT/sustainability, respectively. What do AR professionals most value when working with analysts? In addition to knowledge and market insight, flexibility in approach, responsiveness and willingness to listen all scored highly. “At a time when vendors are having to evaluate carefully where they should invest their limited funds, it is refreshing to see best-of-class analysts receiving recognition for the value they deliver.” said Jonny Bentwood, Board Member for the IIAR. “Now, more than ever before, analysts have to prove their tangible worth and those that provide independence, integrity, flexibility and deep industry knowledge of their specific areas are being recognised as true partners for vendors and IT buyers.”
Commenting on his award, Ray Wang said: “It’s a great honour to be recognised by the IIAR, especially in a year where clients challenge analysts to provide more actionable and personalised advice. As we rely more on social media tools to improve client delivery and outreach, I’m often reminded not to forget the other part of the equation – building strong relationships. In fact, the best AR pro’s I work with master the art of fostering strong relationships and understand that art often trumps science when dealing with people.”
A full list of the winners can be found at http://blog.analystrelations.org.
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