Tag Archives | IIAR News

Improvements Are In the Works!

One of the IIAR Board’s goals for 2012 and beyond has been to improve both the depth and frequency of its engagement with IIAR members and the AR community at large. The new Board of Directors has been planning for this, and we’re now moving into “execution mode” to put those plans into action.

We’ll be adding some new upgrades and capabilities to the IIAR web presence, which you should find useful.  To begin to make these operational, we’ll be taking the IIAR web site off-line this coming weekend, from Friday afternoon March 30 through Sunday night April 1.  Don’t panic — everything should be back up and running seamlessly by Monday morning, April 2 if not before.

Stay tuned and watch this space for some exciting news from the IIAR about our new capabilities!

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IIAR Exam version 2.0 Launched Today

We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online.

All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached and so having sat the original test, the Board got together to look at questions which needed clarifying, updating or taking out altogether. Criticisms of the old test had included complicated wording, confusion over double negatives and some of the multiple choice options. We’ve gone through each question with a fine tooth-comb and are now happy that the test offers straight forward questions, with questions relating to today’s challenges and demands of the AR professional.

There are a few less questions, now 117 in total rather than 120 but the time limit of 90 minutes remains the same, which should give candidates plenty of time to double-check answers where necessary. It is an open-book exam and can be taken at any time but it must be taken in one sitting.

Candidates who would like to take the test should email the IIAR Secretary who will send through unique login details and password so you can access the test. Continue Reading →

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New IIAR Secretary Appointed

The IIAR (@iiar) is pleased to announce the appointment of Henrietta Lacey-Gutsell as the new IIAR Secretary.

After a year’s service Jane Courtenay is stepping down from the role to enjoy retirement. With a background in both the analyst and analyst relations communities Henrietta is ideally suited for the role. She brings with her seven years’ experience focused on the technology market. IIAR. Continue Reading →

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Analyst Panel on Cloud Technology at Tomorrow’s IIAR London Forum

The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm.  We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR.

The IIAR elections will take place during the Forum to elect a new board. Also, the results from the Salary Survey will be announced.

 

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Verdantix Webinar Date Change to November 4th

To avoid conflicting with other IT related events Verdantix has changed the date to November 4th, all other details remain the same.
WHAT SUSTAINABLE BUSINESS MEANS FOR ANALYST RELATIONS MANAGERS – FREE WEBINAR

Thursday, November 4, 2010
5.00pm – 6.00pm (UK)
12 noon – 1.00pm (EDT)

Every business decision has a sustainability consequence – buying a diesel truck, relocating to a new corporate HQ, developing functionality for a new software application, purchasing a telepresence suite, flying to a client meeting. But what does sustainability mean for analyst relations managers? In this free webinar, Verdantix Director and technology industry veteran David Metcalfe will answer this question. The webinar will include examples of how telecoms providers, systems integrators, outsourcers and software firms integrate corporate sustainability marketing, sustainable product innovation and green IT messages into their engagements with market influencers.
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IIAR Best Practice Discussion Oct 19th – Analyst and Influencer Relations

The IIAR is delighted to host a teleconference on Best Practices in AR and Influencer Relations. The call is scheduled for Tuesday 19th October at 1600 BST/1100 EDT. The panel will be led by Ed Gyurko (@edgyurko), IIAR Board Member, and the featured panelists include:

  • Tim Brook (@tbrook), Senior Manager, Analyst Relations, Adobe Systems Incorporated
  • Don Bulmer (@dbulmer), Vice President, Global Communications, Industry and Influencer Relations, SAP AG
  • Rachel Happe (@rhappe), Principal and Co-Founder of The Community Roundtable and formerly an IDC analyst

For those unfamiliar with the IIAR’s Best Practice teleconferences, the format of the discussion will have the featured speakers sharing their experience and personal anecdotes followed by a Q&A.

To sign up to join the teleconference, please email jcourtenay (at)analystrelations(dot) org.

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Reminder to Register for IIAR London Forum – Thursday, Sept 16th

There are still a few places left for next Thursday’s Forum featuring a European analyst panel with Laurent Calot, LeCXP and Jean-Christophe Bodhuin, PAC.  If you are not a member of IIAR and have not attended an IIAR Forum before, you can also register for this event.

Please RSVP to the secretary at jcourtenay(at)analystrelations(dot)org.

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IIAR Best Practice Teleconference on Sourcing Advisory Relations – Aug 11th

The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, August 11th at 4:00pm BST/11:00am EST. The panel will be led by Ed Gyurko, IIAR Board Member, and the featured panelists include:

  • Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture
  • Ed Gardiner, Advisor Relations Director at HCL
  • Simon Knowles, Managing Director, Essential Edge Ltd

For those unfamiliar with the IIAR’s Best Practice teleconferences, the format of the discussion will have the featured speakers sharing personal anecdotes followed by a Q&A.

To sign up to join the teleconference, please email jcourtenay (at)analystrelations (dot) org.

 

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[JOB POSTING] Waggener Edstrom Seeks Senior Account Executive for their Microsoft Windows Client team

Waggener Edstrom is looking for a Senior Account Executive to join their Microsoft Windows Client team performing Analyst Relations. This Senior Account Executive will provide AR counsel, day-to-day client management and integration for major products in the Microsoft Windows Client business. As Senior Account Executive, you will be on point for integration and maintaining influential relationships, in addition to collaborating with your peers across the larger Microsoft Windows Client account. Our interactive, supportive environment encourages innovation and offers an opportunity to have a high degree of visibility. Team dynamics support risk taking and new ideas as ways to increase AR results. The position may be located in either Seattle, WA or Portland, Oregon

For details go to: http://jobs.waggeneredstrom.com/jobs/283317-Senior-Account-Executive.aspx

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IIAR launches new India chapter

Aarti PatilCoinciding with NASSCOM 2010, the IIAR is expanding its global presence with the launch of its India Chapter. This is in line with the association’s mission to raise awareness of analyst relations best practices and to develop the global community amongst AR  professionals.

Mumbai-based AR professional Aarti Patil, who’s the AR practice head at Syntel Inc, will lead the effort.

While at the event, February 9 to 11th, Aarti is interested in meeting up with fellow AR managers to get input on what would make the chapter successful. The best way to reach Aarti is via her email – Apatil (at) analystrelations dot org.

Stay tuned for the launch of other local IIAR chapters around the world in 2010!

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Next IIAR Discussion Group call on Escalating Research Disagreements

Our next monthly discussion group teleconference is next Tuesday, December 15th, on the topic of best practices in escalating research disagreements.

The call will be lead by Peggy O’Neill, who recently authored a Best Practice white paper on this topic for the IIAR.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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New IIAR Best Practices Paper on AR Measurement

With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring real impact on the sales cycle?

This new IIAR Best Practices paper by Ellie Warner (LinkedIn@elliewarner) provides plenty of vendor and service provider examples, tips and food for thought for AR professionals wanting to build or improve their AR measurement programs. Available to IIAR members to download free-of-charge from the IIAR website at www.analystrelations.org it can be viewed and downloaded by going to Library -> Best Practice White Papers and Teleconferences -> White Papers.

The link for IIAR members is http://is.gd/hMXng.

Should we be asking the analyst community, or is it up to us to define our picture of success? Operational or outcome-based: what does your AR measurement program look like? What best practices would you like to share with your peers?

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New IIAR Best Practices paper about escalating research disagreements available

The latest IIAR Best Practices paper is out – “Best Practices for Escalating Research Disagreements” reviews techniques and tips for avoiding and escalating disagreements over research. It includes interviews with AR practitioners and briefly outlines the escalation processes for Gartner, Forrester, IDC and Ovum.

The paper is available to IIAR members to download free-of-charge from the IIAR website at www.analystrelations.org. To view and download, go to Library -> IIAR Best Practice Library -> Dealing with Analyst Issues (here).

What are your views on escalating research? Do most AR managers have experience in this area? Or is it something you learn on the job, trial by fire?

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Next IIAR Discussion Group call on AR in Asia-Pac

Our next monthly IIAR Discussion Group teleconference is this Wednesday, November 25th, on the topic of analyst relations in Asia-Pacific.

This call will be lead by Pia Langstrom and will discuss issues such as cultural differences across Asia Pacific, APAC analysts and analyst firms, and what’s required to set up an AR programme in this region.  Pia is currently authoring a Best Practices Paper on this subject for the IIAR.

IIAR members who would like to join the call, please contact Hannah Kirkman for dial in details.

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IIAR seeks new Secretary

In March 2010 the current IIAR Secretary, Hannah Kirkman, will be leaving and we are looking for someone to take over the role.

As Secretary, you’ll be responsible for the day-to-day running of the IIAR, including looking after members, organising events, maintaining the website and supporting the board with key initiatives such as development of AR certification, and best practice white papers.

The position is part-time, hours to suit (currently between 1 to 1.5 days per week).

You’ll need to be a self-starter, with a background in analyst relations, and ideally based in the UK or able to travel there on a regular basis. If you’re passionate about AR, this is your opportunity to help shape the future of the IIAR and drive our profession forward.

Interested? For more details, please contact hkirkman (at) analystrelations (dot) org.

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IIAR Launches Certification for Analyst Relations Managers

Have you ever been embarrassed by a fellow AR manager? Some clueless person who purports to represent our profession and has not the slightest idea about the difference between an inquiry and a briefing? Or thinks the more you pay an analyst, the better the coverage will be?

Not much you can do about it, as anyone can hang out a shingle and call themselves an analyst relations manager. But at least those of us who take our profession seriously can push for high standards and look for ways to separate the amateurs from the pros.

The basic certification test that IIAR is launching today (read the official press release) will hopefully enjoy widespread adoption and become a way for hiring managers to differentiate between the poseurs and the pros. The IIAR is also looking at advanced certification requirements and will roll that out at a later date.

It’s the first time we are trying to answer the question, “What are the basics that an AR manager should know?”  The exam covers topics such as citation policies, market share methodology, analyst etiquette, and event best practices. Regional knowledge, business model basics, and pricing and licensing fundamentals are also in there.

Not sure if you’re ready? Sample questions and a quiz are available here.

Candidates interested in taking the exam should make arrangements by contacting me directly at [email protected] as passwords are distributed individually.

What do you think? Is certification helpful in promoting higher standards in our profession? Should it be mandatory instead of voluntary?

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The IIAR annnounces its new Board

London, 24/09/09 – The IIAR is delighted to announce that its new Board for 2009/10 has been elected as follows:

Thank you to David Rossiter and Sally Elliott for their contribution to the last board, as well as to Hannah Kirkman, our secretary.

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Ray Wang named IIAR Analyst of the Year 2009

London, 25 August 2009: The Institute of Industry Analyst Relations (IIAR) today named Ray Wang, most recently Vice President, Principal Analyst with Forrester Research Inc., as its Analyst of the Year for the second year running. Ray was nominated by a global survey of 137 analyst relations professionals. Runners up for the title were Jon Collins of Freeform Dynamics and David Mitchell of Ovum. Jon Collins of Freeform Dynamics was voted the EMEA Analyst of the Year. Perhaps unsurprisingly, given an industry-wide retrenchment in IT research spending, the traditional global analyst firms performed very strongly this year. Gartner, Forrester Research and IDC were ranked first, second and third respectively in the Analyst Firm of the Year category. The three firms were also highly rated in terms of their importance, achieving top three places in five of the nine industry segments. Nevertheless, boutique firms and specialists, particularly those based in Europe, also managed to hold their own in a tough economic environment. Freeform Dynamics, RedMonk and Quocirca all appeared in the top five Analyst Firm of the Year in EMEA, and their analysts scored highly in terms of importance in SMB, developer/IT Pro and Software, and green IT/sustainability, respectively. What do AR professionals most value when working with analysts? In addition to knowledge and market insight, flexibility in approach, responsiveness and willingness to listen all scored highly. “At a time when vendors are having to evaluate carefully where they should invest their limited funds, it is refreshing to see best-of-class analysts receiving recognition for the value they deliver.” said Jonny Bentwood, Board Member for the IIAR. “Now, more than ever before, analysts have to prove their tangible worth and those that provide independence, integrity, flexibility and deep industry knowledge of their specific areas are being recognised as true partners for vendors and IT buyers.”

Commenting on his award, Ray Wang said: “It’s a great honour to be recognised by the IIAR, especially in a year where clients challenge analysts to provide more actionable and personalised advice. As we rely more on social media tools to improve client delivery and outreach, I’m often reminded not to forget the other part of the equation – building strong relationships. In fact, the best AR pro’s I work with master the art of fostering strong relationships and understand that art often trumps science when dealing with people.”

A full list of the winners can be found at http://blog.analystrelations.org.

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