Analyst events- Is booze better than a booth? Financial Services- Why economic downturn is killing the City but not European FS industry analysts

Posted on Thursday 14th March 2013 by David R
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations

The IIAR held its latest London Forum at the UK HQ of the IT services giant Tata Consultancy Services last night. The event saw a turn-out of over 30 of UK’s leading AR and marketing professionals to have a discussion with fellow AR pros on sponsoring analyst events and listen to views of some of the best Analysts in the Financial Services sector. Participants included Dell, Symantec, Deloitte, BAE Systems Detica, Bearing Point, Cognizant, Edinburgh University and AGT International.

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The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington, LinkedIn) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter, LinkedIn) on sponsoring analyst events.  One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. (more…)

Filed under: AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR | Tagged: , , , , , , | 1 Comment »

IIAR London Forum on 7th March 2013 in London

Posted on Monday 25th February 2013 by shiprakhanna

The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!

For this event we have two great topics on the agenda:

  1. Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
  2. Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.

    (more…)

Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: , , , , , , , , , , | 1 Comment »

IIAR Forum – Forrester’s Latest Strategy

Posted on Thursday 4th October 2012 by iiarsecretary

It was with eager anticipation that IIAR members awaited Forrester’s Chief Marketing and Strategy Officer, Tom Pohlmann, to update delegates on Forrester’s strategy at both a regional and global level. The session at the IIAR London Forum did not disappoint.

In an open and honest exchange there was recognition of earlier strategies continuing but with some new developments that are of note to AR professionals.

Role-based strategy: Amalgamating with marketing

The role-based strategy will continue, some may say unfortunately!, but this will now be expanded to focus more on the front office, e.g. marketing, sales enablement and services, and their connection to traditional IT functions. Tom acknowledged that the marketing segment has been one of the fastest growing areas of the business apportioning more than a third of global revenues and so it is an inevitable growth area for the company. This also means Forrester are hiring with the skew towards marketing and strategy analysts versus purely technology analysts. This is a continuation of the past but what seems to be new is the direction they are taking to more closely align marketing and business technology teams, which will be reflected in client interactions and research material. Forrester see their USP as connecting the front office with technology.

European growth: Work in progress (more…)

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | 2 Comments »

[Guest Post] A Member’s View: Forrester’s marketing pitch at the IIAR London Forum

Posted on Thursday 4th October 2012 by Ludovic Leforestier

By: Ludovic Leforestier

Dispatches from last week’s IIAR London Forum – A member’s personal perspective on Forrester’s Presentation at the IIAR London Forum. You can view the official IIAR report here.

After a fascinating presentation from Neil Pollock (see his blog post here [Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously), Forrester came “en force” to give IIAR members an update on the company strategy. Tom Pohlmann (@tpohlmann, LinkedIn), Forrester’s CMSO patiently presented and answered IIAR members’ questions. My take on this is that the firm is on a journey to deliver strategic research advice up the food chain and deliver at a strategic level - they’ve started with IT managers, then moved on to CMO’s in the past and are trying to better penetrate the rest of the C-suite. Forrester disagrees with this statement. (more…)

Filed under: Forrester, Guest Post, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , , | 4 Comments »

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

Posted on Wednesday 26th September 2012 by Neil Pollock

By: Dr Neil Pollock, University of Edinburgh Business School

After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings.

1. Industry Analysts Stifle Novelty

The first point shows how industry analysts are one of the new ‘institutions of information technology’ with the cognitive authority to shape technological fields. One common way they do this is through proposing names and definitions for emerging technological trends, an activity with positive and negative consequences. We saw, for instance, how this could stifle innovation. IT vendors offering new kinds of products were penalised if their technologies did not conform to standard product definitions. We observed how one seemingly novel solution belonging to a newcomer received a critical review, which led to its rejection from a major procurement contest, effectively calling into question the robustness of its solution. The suggestion here is that industry analysts can help but also hinder innovation. (more…)

Filed under: AR, AR debates, Guest Post, IIAR, IIAR Forum, MagicQuadrant | Tagged: , , , , , | 5 Comments »

IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

Posted on Sunday 5th August 2012 by hlaceygutsell

By: Dave Noble, IIAR Board Member & APJ Chapter Lead

Forrester VP Dane Anderson (left) and senior analyst Tim Sheedy at last week’s APJ Forum

Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space.

Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president & AP region manager, Dane Anderson, said that based on Q2 sales technology vendors now represented less than 50 per cent of the firm’s revenues in the region and that end-users would continue to be a major focus.

“We want to aggressively build out our end-user business… we can serve our vendor clients better by understanding their (end-user) clients more completely,” he said. (more…)

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | 1 Comment »

Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum

Posted on Monday 16th July 2012 by hlaceygutsell

Our next IIAR Forum in London is going to be a very special one!

We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession.

Please mark your diaries: Thursday 27th September, 4-6:30pm BST

Forrester Research Chief Marketing & Strategy Officer, Tom Pohlmann will be making his way from the US especially to meet with IIAR members and discuss Forrester Research’s plans and strategy. This is a unique opportunity to speak with and hear from one of the most influential executives within Forrester Research and have your questions answered directly on the future of the company and why you should continue your investment as a client / prospect.

In addition to that we have Dr. Neil Pollock, Reader in Information Systems from the University of Edinburgh School of Business who has carried out the first ever academic study of industry analysts and the kinds of influence they wield on IT decision makers and IT vendors. His talk will report on some of the top line findings of this research. (more…)

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | 3 Comments »

IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

Posted on Wednesday 11th July 2012 by hlaceygutsell

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in.

Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed update on where Forrester is at in the Asia-Pacific/Japan (APJ) region and an update 12 months after the Springboard acquisition. This will very much be a members-led discussion and so this event provides a great opportunity to ask questions that affect your business.

Following the event there will be informal networking with AR peers and the broader analyst community at the Cargo Bar, Darling Harbour from 5:30pm Sydney time onwards.

This session is free for IIAR members. Non-members can pay $A25 to attend via conference call or $A100 to attend in person. Please contact me to secure your place and receive further details or to request an invoice for payment. The event will be hosted by Dave Noble, IIAR Board Member.

Filed under: Forrester, IIAR, IIAR Forum, IT Analysis Firms | Tagged: , , , | Leave a Comment »

Ovum lays out its strategy to the IIAR

Posted on Friday 8th June 2012 by hlaceygutsell

Last week the IIAR was given an insight into the new strategy at Ovum in a one and a half hour Q&A session with four of the company’s top executives.

The in-person event in London saw Ovum’s MD (Brett Azuma), Global Director for IT (Ian Charlesworth), Global Director for Telecoms (Richard Mahony) and Chief Telecoms Analyst (Jan Dawson) all take time out of hectic schedules to personally answer IIAR members’ questions and provide an update on the company’s future direction.

(more…)

Filed under: IIAR, IIAR Forum, IT Analysis Firms, Ovum | Tagged: , , , | 2 Comments »

IIAR UK Summer Networking Event: Thurs 5th July, 5pm

Posted on Monday 28th May 2012 by hlaceygutsell

Our ever-popular UK summer networking event is back!

Sponsors IIAR UK Summer Event 2012

On Thursday 5th July, 5pm BST onwards the IIAR will be holding the networking event of the year.With many of the UK’s top analysts in attendance it’s a great opportunity to mingle with your regular analyst targets and meet some new faces from less familiar firms too. Of course there will be lots of IIAR friends in attendance as well for a pre-Olympics celebration.

We have already had a great response to this year’s event and expect to exceed last year’s attendance of 75 analysts and AR professionals. IIAR members can see who has been invited by checking the invite list on huddle.

We are very grateful to AxiCom for kindly sponsoring this event. AxiCom is a global technology communications consultancy, that builds positioning campaigns for clients through analyst relations programmes, traditional influencer relations and emerging digital and social media channels to create conversations that drive real impact with its clients’ stakeholders.  

As always, please email me if you’d like to attend this event and I will send through further details including event location. This event is free for IIAR members and non-IIAR members can attend for £75 per attendee.

Filed under: IIAR, IIAR Forum | Tagged: , | Leave a Comment »

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