IIAR hosted Forrester’s new CMO, Victor Milligan, at SapientNitro’s office in central London on April 30th. Victor joined Forrester in December to lead its global marketing organisation. He was in London last week for Forrester’s Marketing Leaders Forum, and later joined the IIAR members to discuss the company’s “Age of the Customer” strategy, go-to-market and key research themes for 2015. Benjamin Ensor, VP & Research Director serving eBusiness & Channel Strategy Professionals also joined Victor during the session and took part in the Q&A. Continue Reading →
Tag Archives | IIAR Forum
IIAR UK Forum and Webinar with Victor Milligan, CMO at Forrester Research
Forrester’s new Chief Marketing Officer, Victor Milligan, will be coming to IIAR UK’s member event on Thursday, April 30, 6-8 PM UK time, to discuss the company’s “Age of the Customer” strategy and the future direction of its Marketing organization.
You will leave this meeting with an improved understanding of what Forrester has in store for 2015, including updates on go-to-market model, key research themes, new products, and what it means for AR pros.
What: IIAR Forum and Webinar with Victor Milligan, Chief Marketing Officer at Forrester Research
Where: Central London location confirmed to all who register to join the live event
When: 30th April 2015, webinar starts at 1800 UK Time, 1900 CET, 1300 ET, or 1000 PT
Who: Free for IIAR Members. All AR Professionals are welcome, IIAR Membership not required (See note below)
Register: For Webinar register <<HERE>>. If joining for the Forum in Central London, confirm by completing the form below.
This event, as ever, is free for all IIAR Members and (as a special “try-and-buy”) is free to attend for all AR Professionals. Complete the form below to register – now !
The IIAR is holding a UK Forum, in London, on the 5th March 2014, with 2 panels to discuss “Ethics in the Analyst Industry” and the “Value of Social Media in Analyst Engagements”. Both topics overlap and are at the forefront of today’s Analyst Relations practice. Free to attend for all IIAR Members, new members may join here or contact the IIAR to purchase a “seat” for the Forum. Just make sure you SAVE the DATE.
|Date: March 5th,2014TIME: 3.45pm to 7pmVenue: London .||Agenda
3:45 to 4:05 pm: Refreshments
4:15 to 5:00 pm: Panel 1
5:05 to 5:50 pm: Panel 2
5:50 to 7:00 pm: Networking over drinks
7:00 onwards: Drinks/Dinner at a nearby place of refreshment
This IIAR Forum, kindly hosted by Fleishman Hillard in Covent Garden, was well attended by more than 20 members plus the panel members for the two discussion sessions…
Selling your company on the value of professional analyst relations, hosted by David Rossiter (Sunesis). Panel members…
- Bill Reed – Analyst Relations Manager at AGT International
- Tim O’Sullivan (@legbend) – Analyst Relations Manager at Deloitte
- Yash Khanna (@khannayash) – Director & Head, Analyst Relations & Influencer Marketing, EMEA Region at Tata Consultancy Services
Understand how user organizations specifically choose to engage with the research community. Simon Levin hosted this panel of…
- Alistair Russell (@AlisstairRussell) – Advisory Practice Director at CIO Connect
- Ron Baillie (Strategy and Architecture Director at Tullow Oil)
- Simon Niven (@SimonNiven) – Global Head of Technology Services at Freshfields Bruckhaus Deringer)
Both sessions stimulated a good deal of healthy discussion, between the chair, the panellists and the audience of IIAR members with many interesting views on both panel subjects. A full recording of both sessions is available (for IIAR members) here. For those that prefer to “speed-read” some of the key points of the discussions read the meeting report here (again, for IIAR Members).
Places at the IIAR London Forum are filling up fast, don’t panic though, there is still room for more !
With a great agenda of two discussion panels discussing two key AR topics, full details immediately below and here, make sure you book your place now. To attend this Forum, register directly via this >LINK<. The Forum is free to attend for IIAR Members (another good reason for joining the IIAR) or for non-members there is a fee of £75 that is redeemable against IIAR Membership over the next 12 months. Click here to proceed.
Please register now so we can ensure you are able to join the Forum without any last minute hassle.
This, not to miss Forum, has just got better, there are now two panel discussions …
New panel discussion – Selling your company on the value of professional analyst relations …
It can sometimes be a challenging task to sell the value of professional analyst relations to the business. We’ve all been asked time after time, “so tell me again, why are these analysts important?”. We’re therefore delighted to have a panel of experts, including Bill Reed and Tim O’Sullivan (confirmed so far, there may be more), sharing their insights and experiences on how you can successfully show the value of analysts to the rest of your company and demonstrate the variety of important roles they have in influencing customers and other stakeholders. Please bring your thinking and talking hats along as this will be a practical, debate driven session on the explanations, arguments and tactics that can be used with management and colleagues alike.
This IIAR Forum is open to all IIAR Members, past and prospective IIAR Members.
On Tuesday September 24th the UK chapter held its latest forum. There were three separate presentations and discussions at this forum: reviews of the research focus and relevance of both IHS electronics & media and Analysys Mason telecoms research. The final session was a presentation and discussion led by The Skills Connection. This gave attendees a chance to peek behind the sales curtain at these types of firms sharing some details on the practices and focus of sales in the large analyst houses, midsize specialists and small boutiques. The Forum concluded with the group sharing a range of best practices to bear in mind around briefings, events and annual contracts. The full report is available here as well as the Analysys Mason presentation and recordings of the meeting are available for IIAR members on our Huddle extranet.
SAVE THE DATE – 30th October, 16:00 – 18:00 (UK Time)
This will be a really exciting event that no IIAR member (or prospective member) should miss. The main session will be a panel of CIOs, chaired by CIO-Connect. In this session we will hear from the CIOs the research they rely on, why and what information they look for, to support their function and business. Thus providing a unique insight into how buyers engage with the analyst community. This will provide great opportunity for both AR professionals and the IIAR, helping the IIAR better understand the needs of AR professionals. Please book 4-6pm on October 30th in your diary NOW so you don’t miss this key event.
This is a members only event, if you are interested in attending as a new or prospective IIAR member please email the IIAR.
Location and all other details will be sent by email to those attending.
The first of the Autumn season of IIAR UK Forums will take place on the 24th September, in London. With arrivals from 3:45pm, an agenda between 4pm – 6pm and to be followed by informal drinks and networking this is a great opportunity to catch up with old friends and make new contacts.
Times: Arrival from 3:45pm. Agenda between 4pm – 6pm. Followed by informal drinks and networking
Venue: Confirmed by follow up email. Continue Reading →
After a hard day’s work what could be better than enjoying a cold beer with your analyst friends and AR peers in an open-air bar overlooking London. What’s more, thanks to our kind friends at Tata Consultancy Services, there’ll be free drinks and canape’s on offer too!
We have over 150 people registered to attend, with more than 100 analysts from firms including, Gartner, Forrester, IDC and Ovum along with a host of others from the likes of Analysys Mason, Nelson Hall and Current Analysis among others. Continue Reading →