REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: running and leveraging analyst inquiries Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Delivering AR Programmatically with Campaigns Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Running an industry analyst briefing Read More »
The field of influencer & analyst relations (AR) has evolved over the last decade —as more influencers, social media and technology change the game, and as AR is increasingly recognised as a strategic priority. The value that AR brings to organisations has even translated to compensation significantly increasing over the past 10 years. A new
IIAR> Primer: What is Analyst Relations (AR) and how is it evolving? Read More »
REGISTER for IIAR> webinar on NEW IIAR> Best Practices Paper: build your AR plan by Sarita Kincaid, Robin Schaffer, Ludovic Leforestier #Archat @saritakAR @robinjs19 @lludovic
IIAR> Best Practices Paper: Building an effective AR plan Read More »
This new IIAR Best Practices Paper: Scaling AR Reach by Katie Webb of Oracle and Ludovic Leforestier IIAR Board Member
IIAR> Best Practices Paper: Scaling AR Reach Read More »
The analyst scope of influence in the digital era, what that means for AR, don’t miss the #IIARWebinar: Strategic Analyst Tiering For Digital Business
11th Oct 8am PDT/ 11am EDT/ 4pm BST/ 5pm CET #ARchat #Tiering
IIAR> Best Practices Webinar: Strategic Analyst Tiering For Digital Business Read More »
Do you want to write an IIAR white paper? Give @neilpollock a shout
Want to write an IIAR white paper? Need help in getting it down on paper? Read More »
The IIAR> Rules Of Engagement for Industry Analysts and Analyst Relations Professionals is an IIAR> Best Practice Paper giving guidelines for successful relationships between both parties, including for instance NDA’s and draft reviews.
IIAR> Best Practice Paper: The 7+7+7 Golden Rules of Engagement Read More »
New IIAR Best Practice Paper: AR maturity model, by @pegoneill #archat
IIAR Best Practice Paper: AR Maturity Model, Peggy O’Neil Read More »
Who are industry analysts and what do they do? IIAR Primer Paper #archat
IIAR> Primer: Who are industry analysts and what do they do? Read More »
IIAR Webinar on measurements – 13/6/13 #archat
IIAR Best Practice Webinar: A practical guide to measurement Read More »
IIAR Webinar on the AR Compass with @charmainechan @lludovic @m_myers #archat
IIAR> Best Practice Paper: Plan your analyst relations programme with the AR Compass Read More »
By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the
AR is an art and science; if you measure everything you take the art out of it. Social media and marketing measurement software is starting to provide the data, but there must always be a place for intuition and personal relationships.
[GUEST POST] It’s the quality of the quantity that counts….. Read More »
This was a question asked on the new Forrester AR community, so I thought I’d point readers to some older conversations where that topic was pretty much nailed.
Why and how should you tier the analysts? Read More »
This teleconference features the Analyst Strategy Group (ASG) and is scheduled for Thursday, June 10th from 16:00 to 17:00 BST/11:00 EST/8:00 PDT. Tom Ryan, Partner and Chief Research Officer (LinkedIn) and Rob at ASG will share their insights on Making The Case for AR. Over the past eighteen months, most companies have been seriously affected
IIAR Discussion Group: IIAR Best Practices Paper “Making The Case for AR” Read More »
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
Latest IIAR Best Practice Paper – Making the Case for Analyst Relations Read More »
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to offer a step by step guide for navigating the industry analyst community in the context of real world challenges.
Latest IIAR> Best Practices Paper – A New Foundational Approach to Analyst Tiering Read More »
With AR budgets ever under pressure and AR as a discipline moving increasingly towards a shared-risk/rewards engagement model with the analysts, what should AR measurement look like? Is there still a place for measuring pure operational activity or should the AR community be looking more towards demonstrating its strategic contribution to the business, and measuring
New IIAR Best Practices Paper on AR Measurement Read More »
