Tag Archives | IIAR AR Professional of the Year

 Around Renata Barros from Cisco in 10 questions

Logo IIAR AR Professional of the YearThe third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.

1. What’s been your career path to becoming an AR pro?

Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017

The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017

Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017 for the second year running; Cisco moves to the top as IIAR AR Team of the Year 2017

London, Wednesday 12th July 2017 – 20:00 BST. A survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR, www.analystrelations.org) looked at the analysts’ perception of how analyst relations (AR) professionals are performing as a whole and compared it with results from the past, according to the ‘IIAR Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

“Whilst responsiveness was the single most important determinant of AR performance last year, a new improved methodology provides unique insights into the evolution in industry analysts’ perception of AR performance,” said Neil Pollock, IIAR Board Member and Professor at Edinburgh University (@neilpollockLinkedIn).

Compared to 2016, the 2017 results showed that of the IIAR 3 R’s of AR, the analysts surveyed most value the ‘result’ over aspects like relationship and responsiveness. Results are whether the AR professional is able to deliver on the information the analyst is looking for; whilst responsiveness measures the timeliness and reliability of AR professionals to respond to analyst requests/needs; and the relationship is how well the AR professional cultivates and enhances the interaction with analysts, including aspects like trust and honesty. Our interpretation of the data is that whilst the analysts still value turnaround and good communication AR professionals will increasingly also need to understand the specifics of the individual analyst firm, how the analysts works and what they want.

Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

Around Susan Prakasam from Microsoft in 10 questions

Today we ask our probing questions of Susan Prakasam from Microsoft. Singapore based Susan (LinkedIn, @suprakasam) is the Analyst lead for Microsoft Asia, and she won AR Professional of the Year for APAC in 2016. susan-prakasam-microsoft 

Questions:

  1. What’s been your career path to becoming an AR pro?

My longest stint has been in sales & business development before becoming an analyst. Both roles continue to hold value in my current avatar as an AR pro. The foundation in sales keeps me grounded in being customer centric and oriented to how analysts are best served to influence them, and my stint as an analyst helps me understand the regional landscape of analyst houses and the strengths each firm delivers on based on how it is structured and the methodology that is their unique proposition.

Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading

IIAR AR Professional of the Year 2016 profile: Peggy O’Neill

Peggy O'NeillPeggy O’Neill, Senior Director, Analyst Relations at Informatica,  (@pegoneillLinkedIn) is the IIAR AR Professional of the Year 2016 for North America. In this interview, she discloses a few best AR practices from her own shop.

  1. What’s been your career path to becoming an AR pro?
    I was a former analyst at Gartner and Nielsen/NetRatings and Oracle recruited me to head its analyst relations program in 2001.

Continue Reading →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Continue Reading