Tag Archives | IIAR AR Pro of the Year

IIAR’s Analyst Relations Professional and Analyst Relations Team of the Year 2018 Webinar

IIAR London Summer Networking Event - July 2018

A few weeks ago, right before most of us went on our summer holidays we hosted the annual IIAR Summer Networking event at the EY offices in London, a party kindly sponsored by HCL Technologies and EY. As we begin to settle back into daily work routines, we wanted to take a moment to ponder the event, the conversations had, the old relationships that were nurtured and the new ones formed.

During the evening, we welcomed almost 40 industry analysts from firms including Gartner, IDC, Ovum, 451 Research, CCS Insight, Heavy Reading, Navigant Research, Freeform Dynamics, Bloor Research and IHS Markit. We were pleased to see so many AR professionals from companies including EY, Cisco, Criteo, GSMA and Vertiv, as well from agencies including Destrier, BITE, CCgroup and Chameleon. With the World Cup England-Croatia game on and stunning views to admire for the non-football fans in the room, there’s no wonder that the conversations were more effervescent that the prosecco enjoyed by attendees. It was a delightful evening which sparked conversations around AR best practice, analyst priorities, as well as informal topics, testament to the great relationships in the community.

During the evening, the IIAR recognised the AR professionals who go above and beyond in their career and have gained the respect and appreciation of analysts globally. Congratulations again to all winners and runners-up and we hope to continue to work closely with you to promote AR best practice. Continue Reading →

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The IIAR Summer Party celebrating the IIAR AR Professional and Team of 2018

2018 IIAR London Summer Networking EventWe are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies.

Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the London SouthBank, with leading industry analysts and analyst relations peers alike.

Date: 11th July 2018
Time: 1830 – 2130 BST
Where: London SE1

This event is free for IIAR Members and Industry Analysts.

We have a limited capacity as this event is increasingly popular, yet we want to keep it intimate.

IIAR members should register using the link sent by email and apply their code. Check your spam folder and use the form below if you haven’t got this email. Continue Reading →

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 Around Renata Barros from Cisco in 10 questions

Logo IIAR AR Professional of the YearThe third winner of the IIAR Analyst Relations Professional of the Year 2017, for Latin America, Renata Barros / Cisco (@RenataBarros, LinkedIn) gives us some insights on how she rose to the challenge and sees influence in her region. Sorry, theatre.

1. What’s been your career path to becoming an AR pro?

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Around Tracy Shouldice / Trend Micro in 10 questions

IIAR AR Professional of the YearTracy Shouldice / Trend Micro (blog, @TracyShouldice, LinkedIn) is the IIAR AR Professional of the Year 2017 – North America and kindly accepted to share a bit about him and what led to this award. Continue Reading →

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IIAR AR Professional of the Year 2016 profile: Peggy O’Neill

Peggy O'NeillPeggy O’Neill, Senior Director, Analyst Relations at Informatica,  (@pegoneillLinkedIn) is the IIAR AR Professional of the Year 2016 for North America. In this interview, she discloses a few best AR practices from her own shop.

  1. What’s been your career path to becoming an AR pro?
    I was a former analyst at Gartner and Nielsen/NetRatings and Oracle recruited me to head its analyst relations program in 2001.

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IIAR Analyst Professional of the Year 2016

The Institute of Industry Analyst Relations, the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2016 and the IIAR AR Team of the Year 2016

IIAR AR Professional of the Year

London, Wednesday 6th July 2016. The survey looked at the analysts’ perception of how AR professionals are performing as a whole and compare it with results from the past, according to the ‘Three Rs’ of AR:

  • Responsiveness
  • Relationship
  • Results

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Who’ll be the Analyst Relations Professional of the Year 2016?

IIAR AR Professional of the Year“The AR practices have become much better in recent years!”

revealed one Gartner Analyst who participated to the IIAR 2016 survey.

It’s now near the time to announce results of the second AR Professional of the year survey run by the Institute of Industry Analyst Relations! Who will succeed as top AR professional current title-holder Clare Loxley? Is responsiveness still the single most important determinant of AR performance? As well as announcing the best AR team and the best AR Professional of the Year, this year’s survey will also provide unique insights about the evolution in analysts’ perception of AR performance.

Analysts have now voted…No drum roll yet – we’re not ready to announce the winner just now, but we will during the IIAR Summer party at the HMS Belfast on Wednesday the 6th of July – promise!
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Announcing the 2014 IIAR Analyst Relations Team of the Year

IIAR AR Team of the Year 2014

Working for a large IT or Telco vendor brings many perks but it’s not all plain-sailing. Having worked for the likes of HP and IBM, we know a thing or two about life in the megavendor fast lane: long hours, multiple internal stakeholders to please, ever-increasing targets to meet, ever-decreasing resources at your disposal, and of course even larger numbers of analysts with more varied coverages to service.

We also know that AR programs can vary widely from one large vendor to another, which is why we wanted to provide a ranking of these firms. We initially wanted to have a ranking of the ‘top 10’ megavendors, but we soon discovered that there are not that many companies which fit the criteria. In order to keep things serious, we established a cut-off point of revenues over US$20 billion, and in order to bring as wide a bearing as possible to the term ‘megavendor’, we decided to stipulate that those vendors should sell a mix of at least three of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, Business consulting. Continue Reading →

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On the trail of the Analyst Relations Professional of the Year

IIAR AR Professional of the YearIf you have ever had enough money to pay for the services of an AR agency, no doubt you will have run a survey or two to evaluate how well your AR practice is performing. However these surveys – by their nature – remain proprietary information and the industry has never looked itself in the face as a whole to see what it looks like across the board.
Enter the IIAR with the idea to run a survey of all the analysts across the globe, to see what they think en masse of the Analyst Relations community. The idea is simple: for the past few years we have run a survey among AR professionals to find out who is the favourite analyst of the year, but now the tables are turned and it’s the analysts’ turn to vote on who is the favourite AR professional of the year…

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