Tag Archives | IIAR AR café

German IIAR Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner

One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong.

As we discussed, what success looks like actually depends on your business objectives and expectations of the individual companies and stakeholders. We all recognised that “AR” has a very wide scope, since it also covers many complementary disciplines and – depending on your job – may include Market Intelligence, Go-to-Market, PR, Sales Enablement, Strategy, or all of these. Reporting lines also influence the weighting of AR components.  Continue Reading →

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3rd German IIAR Stammtisch on October 20th

The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar.

Ella1 (2)The IIAR German chapter networking event will be held on Tuesday, October 20, at the Ella restaurant/ Lenbachhaus in Munich. IIAR Sponsors the first round of Drinks.

As a key topic for this Stammtisch, we’ve chosen “Analyst Relations for medium-sized businesses and what it can teach to AR professionals of large companies and vice versa”. Once again we are inviting locally-based analysts to join us.

As an AR professional, you should not miss this opportunity to join the biggest industry gathering of your peers in Germany this fall. To be part of the event, please RSVP as soon as possible. Note, IIAR membership is not required (but encouraged) for event attendees.

What else is going on in the German IIAR Chapter?

We are currently working on a whitepaper reflecting our discussion at the IIAR Stammtisch back in January. This will discuss the value of AR, the challenges AR pros are facing in their daily internal discussions and presenting also a wish list of AR and a wish list of analysts. This whitepaper will shared soon via the IIAR.

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“Why should I speak with him and her”

Yvonne Kaupp

Author – Yvonne Kaupp

Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications between vendors and analysts.

“Why should I speak to this analyst” is a question AR pros are often confronted with. The pressure on AR pros has risen during the past years in terms of showing the return of investments gained through analyst relations and showing the value analysts can bring. In recent years expectations have both grown and  changed. Analysts are well aware of the new challenges, and eager to learn how to address.

In past years reports, whitepapers and analyst advice were naturally part of the relationship, today budgets are tighter in many companies, and investments in analyst insights have shrunk. Or teams became smaller, and bandwidth more limited to support research projects. Even more important becomes the task to explain to the internal stakeholders the treasures analysts can open up for them, and the value they can bring to the business.

AR professionals can face very different challenges. For example, an AR manager working for a new company in a niche market and a strong growth rate may face different challenges to an AR manager working for a large and established player in a saturated market. At the IIAR Stammtisch we exchanged about the specific pain points each of these AR managers might experience and the differing ways forward.

AR professionals and analysts have a common interest – proof the value of their work. Whilst we can’t do without AR measurement this has to be a value discussion rather than a simply a counting exercise, like counting the number of reports, the number of tweets, of interactions and so forth. AR pros and analysts need to join forces and seek ways to provide value to both sides and proof of the value delivered. The German Stammtisch, as part of the IIAR, will explore quantitative value measurement of Company+AR+Analyst interactions for a future IIAR Best Practice Paper.

Look out for more updates on this topic. We welcome your thoughts and experiences, leave a comment below – how do you show value delivered ?

Author – Yvonne Kaupp, IIAR Board Member and Lead for the IIAR German Chapter

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IIAR Stammtisch in Munich – 24th June 14

IIAR Stammtisch (IIAR Café) in Munich – German AR Socialising Event
The IIAR German Chapter announces its first  “IIAR Stammtisch” (IIAR AR Café) event, gathering AR professionals interested in learning and discussing about the German specifics of AR. The event will be held on Tuesday 24th June, 5pm CET in Munich.
We will have an official part where Simon Jones (LinkedIn@MrNesjo), Horst Kuchling (LinkedIn@hkurchling) and Yvonne Kaupp (LinkedIn@YveKaupp) will talk about the opportunities and challenges of Analyst Relations serving the German market . You will also have the opportunity to learn about the IIAR organization, its objectives and activities. There will be enough time for questions and answers plus discussions, afterwards.

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IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013

On Wednesday 13th November, 7:30am CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointarLinkedIn) will be hosting an IIAR AR Café.

This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently in the diary.

This event is open to all Analyst Relations Professionals (current, past and potential new IIAR Members) and will be held at the Hotel Hilton Diagonal Mar Barcelona, Barcelona, Spain.

If you would like to attend please email to receive confirmation and contact details.

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IIAR AR Cafe – Gartner Symposium, Barcelona on 7 November

On Wednesday 7th November, 3:30pm CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Cafe.

This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also a chance to find out more about the IIAR in terms of what membership offers and events being planned or are currently slated in the diary.

If you would like to attend please email me to receive confirmation and contact details.

This event is free to attend and will be at the Hotel Silken Diagonal Barcelona, Barcelona, Spain.

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IIAR AR US Cafe – Gartner Symposium, Orlando on 21 Oct

On Sunday 21st October at 6:30pm ET, Stephen England – IIAR Board member and Director, KCG – will be hosting a reception event for IIAR members and prospects at Gartner Symposium, Orlando USA. This is a great chance to hear more about the IIAR and to compare notes ahead of the busy Symposium timetable.

The event will be held at the Dolphin Hotel, Fountain Bar and is free to attend.

Please email me to register your interest and receive contact details.

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IIAR AR Cafe – Seattle, USA

On Wednesday, October 17th at 6pm PT, there will be an informal get together for AR professionals and analysts at the SeaStar Bellevue. This is a free event and all are welcome to attend.

This meeting provides a great opportunity to relax after a hard day’s work while utilising the time for some valuable networking. You can also find out more about the IIAR and what it has to offer.

The event will be hosted by IIAR west coast chapter lead and SAP AR Manager, Hannah Hyman. If you would like to attend please email me to receive confirmation and contact details.

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IIAR Café at Forrester Forums – 19 June in Paris

The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris.  It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former IIAR Board member as well as Ed Capps from AR Insights.

For further details of the event and to register your interest please email me.

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IIAR AR Cafe at Infosec – London, UK

On Tuesday 24th April, 5-7pm BST, the IIAR will be hosting an informal get together for IIAR members, AR professionals and analysts. For those of you attending the Infosec event, we thought you might be grateful for an excuse to relax with colleagues over drinks, after a busy day of meetings and seminars. It’s an opportunity to share ideas and best practices while meeting some new faces in the analyst and AR community. If you would like to attend please contact me to register your interest.

Venue: Troubadour, 263-7 Old Brompton Road, SW5 9JA (just 5mins walk from the exhibition centre)
Date and time:
24th April, 5-7pm BST
Map

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IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011

The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17th October, 6pm ET.

After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would like to see the IIAR grow and develop. There is the opportunity to exchange thoughts and share best practices in a relaxed setting before the evening entertainment and corporate dinners begin. Hosting the café will be Stephen England from KCG.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

 

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IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona.

This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help shape and influence planned topic areas for 2011. Take a 45-minute break away from the hectic meetings scheduled and maximise your stay by networking with peers in the analyst and influencer relations community in a relaxed setting. Hosting the Cafe will be Ed Capps from ARInsights.

For details of the event and to register your interest please email: henrietta(at)analystrelations(dot)org.

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[IIAR event] AR Cafe with Efrem Mallach

Efrem Mallach, PhD will be in London for an IIAR Café at the occasion of the launch of his new boook.

Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs, is the first, probably the most complete “AR Bible” and was sold in small volume in hardback format. Until now.

We’re glad to announce the third edition, published by the IIAR as a more affordable paperback. Win Them Over is a practical book detailing how to craft an AR strategy and provides actionable AR plans templates and tools.
The author, Efrem Mallach will be in London at the end of the month to discuss the book and more.  He will host an IIAR AR Café at 1700 GMT in a SoHo location. Please RSVP to jacourtenay (at) analystrelations (dot) org or  if you would like to attend (Link for members).

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