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No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018

In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight. That’s right – tonight was also the announcement of the IIAR’s much-coveted Analyst Relations Professional of the Year 2018.The IIAR’s recognition of the capabilities of the analyst relations community is an important moment in our industry – not just because we can celebrate the great work of our friends and peers – but also because it’s an opportunity to gain feedback from analyst themselves. And indeed responses from analysts at over 60 firms are at the core of this methodology and the ensuring awards. They rated over 400 professionals, 85 agencies, 9 megavendors,  and gave the IIAR a comprehensive set of insights on best practices.  Thanks to the analystsWe asked the analysts to be thorough in their critique. And as AR pros, having committed hours to the completion of numerous research responses, who wouldn’t want the chance to pose some questions back in the other direction?! Fortunately the analyst community were very generous with their time and the depth of feedback. Our profuse thanks to everyone who participated and took time from the barrage of vendor briefings and research obligations to commit to the process.The feedback we sought related directly to the IIAR’s model of the 3Rs of Analyst Relations. Put simply, these are the defining three key traits required for the job. While we’re sure everyone reading this is entirely fluent in the 3Rs, they can be summarised as follows:

  • Responsiveness – analysts expect AR pros to revert back to them in a timely fashion with the information required for their research
  • Relationships – analysts have many stakeholders; they rely on someone that’s easy to deal with always goes that extra mile
  • Results – can AR pros deliver results for their employers?

Full time scoresAnd so the moment of truth. The referee’s final whistle has gone, there’s no time for video replays and the crowd is on the pitch. Here’s the final score… Continue Reading →

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