Guest Post

Henrietta Lacey-Gutsell / CGI (IIAR)

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

7 Comments / Gartner, Guest Posts, Guest posts - AR pros, IIAR> /

By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn) Gartner has its ‘listening hat’ on at the UK AR Regional Briefing Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and […]

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK Read More »

Eria Odhuba (IIAR)

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

3 Comments / AR, AR Best practices, Guest Posts, Guest posts - AR pros, The Comms Crowd /

By Eria Odhuba (@eodhuba, LinkedIn), resident analyst relations lead at The Comms Crowd  “We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them? Read More »

[GUEST POST] The importance of business ethics

4 Comments / AR, AR Best practices, AR debates, ethics, Guest Posts, Guest posts - AR pros, IIAR>, Kea /

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place

[GUEST POST] The importance of business ethics Read More »

[GUEST POST] “This position has now been filled” – IIAR and Job Postings

1 Comment / Dennington AR, Guest Posts, Guest posts - AR pros, IIAR> /

By Caroline Dennington / Symantec (@CDennington, LinkedIn). When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after

[GUEST POST] “This position has now been filled” – IIAR and Job Postings Read More »

[GUEST POST] A tale of two sales teams – an analysis of Gartner’s & Forrester’s 2012 financials

1 Comment / AR debates, Dennington AR, Guest Posts, Guest posts - AR pros, Guest Posts - Other /

Dave Noble / Intelligen AR (‎@IntelligenAR, LinkedIn) recently posted a good insight on his blog at looking in to the financial results of Gartner and Forrester. To go directly to the article click this link. If you ever wanted evidence that success in the analyst business is about more than good research, then the latest

[GUEST POST] A tale of two sales teams – an analysis of Gartner’s & Forrester’s 2012 financials Read More »

[Guest Post] Humpty Gartner’s Logic

4 Comments / AR, AR debates, Guest Posts, Guest posts - AR pros, Skills Connections /

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on

[Guest Post] Humpty Gartner’s Logic Read More »

[Guest Post] Analysts are treated inhumanely

8 Comments / AR, AR debates, Guest Posts, Guest posts - AR pros, Kea, Lighthouse AR /

By: Duncan Chapple, Consultancy Director at Loudhouse  This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst

[Guest Post] Analysts are treated inhumanely Read More »

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

10 Comments / AR, AR debates, Gartner Magic Quadrant, Guest Posts, Guest Posts - Other, IIAR> /

By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1.

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously Read More »

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

3 Comments / AR, AR Best practices, AR briefing tips, Guest Posts, Guest posts - AR pros, IIAR> /

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest Read More »