Tag Archives | Germany

[JOB POSTING] Senior Manager, Industry Analyst Relations, Berlin, Germany

HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to delivering drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com.  

The HERE Industry Analyst Relations team (IAR) shapes and steers the industry analyst perception of HERE and its environment. We are currently looking for a Senior Manager with previous experience and proven track record in industry analyst relations to join the passionate team. The role is responsible for creating and executing strategy, messaging and tactics to shape stakeholder engagements with industry analysts in order to support the company’s overall objectives. You have the requisite planning and operations skills to plan, manage and execute analyst engagements from ideation to execution. You have 5-7 years’ experience industry analyst relations either in-house or on the agency side. You should have experience in partnering communication colleagues and outside agencies to drive and enhance business results across multiple teams and stakeholders.

In this role, you will work closely with the senior management in HERE and will also act as an adviser within your area of expertise. The role is based in Berlin and will report to the Head of Analyst Relations.

Job responsibilities:

– Help create, manage and execute a comprehensive HERE analyst relations program globally.
– Cultivate and strengthen strategic relationships with HERE top-tier analysts ensuring they are up-to-date on HERE strategy, offering, messaging and key leaders.
– Build strong personal relationships with key analysts.
– Ensure that leading industry analysts understand our strategy, our products and our differentiators.
– Manage creation of presentations and briefing documents for analyst engagements.
– Field inbound inquiries and research requests, assess each opportunity and coordinate resources to respond.
– Support planning and execution of HERE analyst engagements, briefing tours, strategy days and site visits.
– Support analyst report review process as necessary.
– Drive HERE inclusion in key reports and ratings, and clearly communicate HERE competitive positioning with analyst community.
– Track and report on analyst interactions and coverage.

Qualifications
Desired Skills and Experience
– Proven track record and minimum of 5-7 years of technology-related communications experience that includes direct analyst relations experience (either in-house or agency).
– Comfortable with technology concepts. Location industry understanding a plus.
– Experience in mobile, wireless/tech/LBS, consumer electronics, consumer entertainment, consumer durables, and/or digital/media industries preferred.
– Able to turn complex, technology heavy topics into digestible, compelling stories
– Ability to synthesize, interpret and summarize third-party analysis and research for cross-functional audiences. Experience interacting at all levels of a company, including senior/top management.
– Strong, native or near-native English written and verbal communications skills.
– Driven, self-organized team player with a demonstrated ability to achieve objectives.
– Strong project management skills. Able to manage multiple projects concurrently; comfortable working with remote colleagues and stakeholders; experience working across disciplines and geographies.
– Experience managing the planning and execution of analyst events is desired.

Education Requirements

Bachelor’s degree at minimum.

To apply for this role please contact the IIAR Community Manager Mashton at   analystrelations dot    org

 

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German analyst firms: die große Konsolidierung

ISG buys Experton (IIAR)German consulting (and analyst) firm Experton (web, @expertongroup in German, seems they stopped tweeting in English back in 2013 @twitter.com/experton), founded by ex-Meta Group employees (including Andreas Zilch), falls to American ISG (web, @ISG_News).

With BARC and Berlecon in the CXP Group stable (including PAC), the German IT analysis market is now largely foreign owned with the exception of TechConsult (@techconsult_de,owned by media group Heise)

ISG also bought Saugatuck (web, @ISG_Insights), showing they believe scale is key in the research subscription business model.  Continue Reading →

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Building the future of DARA and IIAR

Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part in an organization that helps AR professionals network. One point we look forward to discuss will be the collaboration between DARA and the IIAR. Both organizations have made tremendous progress in the last few months:

  • Not only has the IIAR won new members, it has also helped to raise the profile of Analyst Relations as a profession and communications activity within the IT and telco sector. The IIAR has moved into the league of internationally recognized organizations which add value for analyst relations experts.
  • The DARA is just about to publish its book, “Industry Analyst Relations in Deutschland” and has produced a paper on ethical behavior in IAR. It has further developed its membership base and has become the most recognized German network for analyst relations professionals in
    the area.

What will be the role of DARA in the future? While the IIAR is an international organization, hosting guest speakers such as Gartner’s Aaron Yaverski, GVP High Tech Product Management and Andrew Rosenblatt, Product Development, the DARA could regularly contribute new pieces of
“local knowledge” to the AR community. For example, one guest speaker at the next DARA forum will be the Managing Director of Business Application Research Center, BARC, a growing Germany-based research house, mainly focussing on BI. Many DARA members are interested in learning more about this research firm and look forward to the session.

Simultaneously, the German forums will also transfer international knowledge to German AR professionals. The DARA will increasingly seek to host analysts from abroad, in person or via web conference: For example, Redmonk‘s James Governor will also present as a guest speaker at the forum.Of course, there is also the possibility to bring members from both locations together to organize an exchange of ideas and best practices. Such a forum would make a wide range of opportunities available and I think many of us believe something like this would be well worth a try.

In my opinion, one of the most important questions is where the AR community will see the most significant synergies between DARA and IIAR and how we can bridge any geographical distances better. A first step is already made: Two of the IIAR board members are German analyst relations professionals. Reflecting on the feedback from many IIAR members, I get the impression that these board members will have the remarkable opportunity to help connect both organizations better. They could facilitate further progress on the road to a global AR community.

I am interested in other views on this matter -please feel free to comment on this post.

Disclaimer: The views expressed on this blog post are my own and do not necessarily reflect the views of HFN Analyst Relations or other members of the IIAR. We can’t be held liable for any unintentional misrepresentation on this post but are happy to correct any mistakes or nonconformities.

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