Tag Archives | Crisp Research

IIAR Webinar: Crisp Research outlines European expansion

This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it was a return to the analyst industry after spending the last two years with a vendor.
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Crisp Research confirms position as rising star on the European AR scene with arrival of top analyst Stefan Ried

After spending the last couple of years working for a vendor, Dr. Stefan Ried is to rejoin the ranks of the industry analyst community – arriving in April as Principal Analyst and Practice Lead for IoT at German analyst and consultancy outfit Crisp Research. 

Crisp, founded by former Experton analysts Dr Carlo Velten and Steve Janata, now boasts 20 analysts and consultants. Offering a hybrid mix of research and consulting, the firm is considered by AR professionals to be a rising star on the German analyst scene, thanks in part to its accessibility and willingness to work with vendors.

By the time he left Forrester at the end of 2014, where he was a VP and Principal Analyst, Stefan Ried had spent seven years covering cloud computing strategy – watching the industry grow from its early days. At Crisp, he’ll lead a new Internet of Things (IoT) practice.

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The IIAR Tragic Quadrant for 2017

By Fabio Rocha (LinkedIn), Ludovic Leforestier (LinkedIn@lludovic), Neil Pollock (LinkedIn@neilpollock).

Two years ago, in 2015, we produced the first IIAR Tragic Quadrant. It was met with much enthusiasm and comment, thus we have decided to repeat the exercise once again this year. Below we present the Tragic Quadrant for 2017. The Tragic Quadrant is compiled from data collected as part of the 2016 IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. This year more than 100 different individual organisations responded to our survey. We were interested to see if we could do further analysis on the data that was collected.

IIAR Tragic Quadrant 2017

IIAR Tragic Quadrant 2017

In producing the Tragic Quadrant what we sought to do was to rank analyst firms according to three criteria. We chose these criteria because this is what the IIAR survey asks respondents to assess:

  • Impact: The Y axis depicts the ‘Impact’ of the industry analyst firm on the purchase decision. This also relates to their perceived credibility and capability to provide an objective opinion.
  • Relevance: The X axis marks their ‘Relevance’ for the purchase decision. This means their capability to cover the market and their specific geographical allocation. It also includes public recognition of their presence in the market (e.g. as an expert).
  • Interaction: The size of the bubble is ‘Interaction’. This relates to issues of communication (e.g. how easy is it to get to them and to talk to them).

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