Posted on Thursday 27th March 2014 by David Rossiter
The question of how AR professionals should use social media keeps cropping up.
Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.
There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.
Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?
No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?
Filed under: AR, AR Best practices, Celent, Quocirca, Redmonk, Sunesis AR | Tagged: AR Best practices, Celent, Quocirca, Redmonk | 1 Comment »
Posted on Thursday 14th March 2013 by David R
Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection
David Rossiter (IIAR UK Chapter), Director at Sunesis Analyst Relations
The London Forum started with a best practices roundtable chaired by IIAR Board Member Caroline Dennington (@CDennington
) and one of the IIAR UK Chapter Leads David Rossiter (@davidrossiter
) on sponsoring analyst events. One of the many issues covered circled around the ROI of sponsorship packages vs. simple hospitality. Continue reading
Filed under: AR Best practices, Celent, IDC Financial Insights, IIAR, IIAR Forum, Metia, Ovum, Silva Research Network, Sunesis AR | Tagged: AR Best practices, Celent, IDC Financial Insights, IIAR Forum, Metia, Ovum, Silva Research Network | 1 Comment »
Posted on Monday 25th February 2013 by shiprakhanna
The next IIAR London Forum will be held on March 7th at 1600 GMT in London (near Victoria)!
For this event we have two great topics on the agenda:
- Best Practice session on ‘Sponsoring and Exhibiting at Analyst Events’. Which events and sponsorship types work, what are some of the best practices to get the best value from your investment and which specific analyst events work (and which don’t). Led by a panel of expert AR professionals including Caroline Dennington (Symantec) and Julian Dobbins (Micro Focus).
- Analyst Roundtable on ‘Hot Buttons for Financial Services’. Where will the analysts be focusing their research in this sector in 2013 and how can you best position your company’s products and services as a result. Confirmed for this panel are Peter Redshaw (Gartner), Daniel Mayo (Ovum), Catherine Stagg-Macey (Celent), Alex Kwiatkowski (IDC Financial Insights) and Ralph Silva (SRN, HfS and often times the BBC) with Sally Yates (Metia) as chair.
Filed under: AR Best practices, Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | Tagged: Celent, Gartner, Horses for Sources, IDC Financial Insights, IIAR, IIAR Forum, Metia, Micro Focus, Ovum, Silva Research Network, Symantec | 1 Comment »
Posted on Monday 17th December 2012 by shiprakhanna
Analysts and IIAR members alike had a lot of fun at this year’s Christmas party in London on 6th December 2012. More than 60 people came along. With over 30 analysts attending from companies including Gartner, Forrester, IDC, Ovum, Frost & Sullivan, Informa, Celent, CCS Insight, Creative Intellect Consulting, AMI Partners, EuroLAN Research, Freeform Dynamics, PAC UK, Plum Consulting, RedMonk, Verdantix, Analysys Mason, Bloor Research, it sure was a great opportunity for IIAR members (including people from Microsoft, Accenture, BearingPoint, CSC, TCS, Symantec, Atos, Deloitte, Dassault Systemes, Tieto, Avaya) to network with their target analysts as well as peers. A big thanks to all those who were able to make it, we sure had a great time! Continue reading
Filed under: CSS Insights, Forrester, Gartner, IDC, IIAR, IIAR Networking Event, Ovum | Tagged: Accenture, AMI Partners, Analysys Mason, Atos, Avaya, BearingPoint, Bloor Research, CCS Insight, Celent, Creative Intellect Consulting, CSC, Dassault Systemes, Deloitte, EuroLAN Research, Forrester, Freeform Dynamics, Frost & Sullivan, Gartner, IDC, IIAR Networking Event, Informa, Microsoft, Ovum, PAC UK, Plum Consulting, Redmonk, Symantec, TCS, Tieto, Verdantix | Leave a comment »