Part-time position available for IIAR secretary, approximately 2 days per week. Manage administration of small non-profit organisation including: membership applications and renewals, maintain accounts, manage events program including bi-monthly London Forums and monthly teleconferences, manage blog & Huddle postings, and bi-monthly newsletter.
For further information, please contact agi(at)analystrelations(dot)org
Filed under: IIAR | Tagged: AR, job | Leave a Comment »
This guest post has been authored by Evan Quinn (LinkedIn, @evanquinn, blog) who is a Senior Principal Analyst at ESG (Enterprise Strategy Group) covering Data Management, Analytics, Big Data and Cloud Platform-as-a-Service. While at Axicom, Evan was also on the IIAR board .
Speech is free: Evan and ESG are not associated in any ways with the IIAR and the post below contains Evan’s opinions which might not reflect the views of IIAR’s members or ESG.
A couple of years ago I decided it was time to step away from the analyst/influencer relations function for at least awhile. The researcher/competitive analyst side of me was asking for an outlet, and so I left the AR ranks. But, ironically, in my current job as an industry analyst I have the opportunity to see how AR practitioners perform their jobs every business day. I am here to report that things have changed somewhat in AR, and in some cases not for the better. But first some background. (more…)
Filed under: AR, AR Best practices, ESG, Guest Post | Tagged: AR, AR Best practices, ESG, Guest Post | 11 Comments »
Catalyst
Constellation just announced (post, tweet) it entered a partnership with ITR, the well known Japanse research firm.
This is a good time to stop and have a look at those two firms.
Constellation
Founded in 2010 by Ray Wang (@rwang0, LinkedIn), after leaving Forrester and a stint at Charlene Li’s Altimeter. At the start, Constellation focussed on end-user advisory but quickly expanded its portfolio to RAS (research and advisory services) and events. The pricing and consumption models are flexible, based on pre-paid units. The revenue split is in majority towards syndicated research, events being in the norm (about ⅕) and consulting (end consulting and vendor) making up the rest. (more…)
Filed under: AR, Constellation, IT Analysis Firms, ITR | Tagged: AR, Constellation, ITR | Leave a Comment »
Company: Digital Realty
Location: CA – San Francisco
Key Objectives
Overview
Because industry analysts can potentially influence the Company’s revenues, the analyst relations (AR) manager should possess corporate and product marketing experience as well as excellent communications skills. The successful AR candidate will have a firm grasp of the target markets and understand corporate positioning and product messaging. This position will be a dedicated resource for developing relationships with industry analysts, providing them with product information, case studies, sales successes, marketing events and conferences as well as tracking and reporting internally, including senior management, sales and marketing, on research and industry trends identified by the research community. (more…)
Filed under: AR, Jobs -AR roles | Tagged: AR, Jobs -AR roles | Leave a Comment »
While the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major contracts with analysts firms around now, and it’s a great opportunity for analyst firms and vendors to maximise the value from their contracts.
Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. Gartner has a huge number of account managers and, while some clients don’t like being sold to, the advantage of working with Gartner is that it works harder than most other firms to make sure that seat-holders benefit from what they have bought.
Filed under: AR, AR Best practices | Tagged: AR, AR Best practices | Leave a Comment »
By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner
The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book - Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be holding a webinar with Richard on October 4th to hear more about his book and IIAR members wishing to buy his book will receive a 50% discount.
Build a relationship
Every interaction with the analyst builds on your relationship but the briefing is a structured opportunity to establish a communication bond. It is important to identify who is going to represent the company to the analyst. Contact consistency is key. If a different person briefs the analyst each time, they are not going to know anyone at your company at all. There are two separate bonds to create. The bond with the AR/PR person and the bond with the product person. (more…)
Filed under: AR, AR Best practices, IIAR, IIAR News | Tagged: AR, AR Best practices, IIAR, IIAR News | Leave a Comment »
By Dave Noble, IIAR board member & APJ chapter lead
Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers.
Based in Sydney, Gavin Heaton was for five years the leader of social media engagement for SAP’s Premier Customer Network, a CEO peer group encompassing 300 of the software vendor’s most strategic global accounts – not surprisingly, few of these customers are located in the southern hemisphere. (more…)
Filed under: AR, Constellation, IT Analysis Firms, People on the move | Tagged: AR, Constellation, IT analysis firms, People on the move | Leave a Comment »
On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives.
During this session Gerry will examine the key tenets of planning and executing a comprehensive, global AR measurement program.
Outline agenda:
Filed under: AR, AR Best practices, IIAR, IIAR Webinar | Tagged: AR, AR Best practices, IIAR, IIAR webinar | 2 Comments »
If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you!
We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running successful analyst events. Whether you’ve run events in the past or are embarking on one for the first time, this call will be invaluable, discussing top tips from AR pros in the field as well as market leading analysts from Gartner and Forrester. This is a really great opportunity to glean some insights that will make you an AR champion and have your executives raving. (more…)
Filed under: AR, AR Best practices, Forrester, Gartner, IIAR, IIAR Discussion Group, IT Analysis Firms | Tagged: AR, AR Best practices, Forrester, Gartner, IIAR, IIAR Discussion Group, IT analysis firms | Leave a Comment »
I know many of you are short of time so I will try to summarise my point here. In almost 20 years spent in the influencer relations world I can count the number of AR people achieving senior promotions to leadership roles on one hand. I’ve participated in many conversations over the years with AR professionals feeling left out of those promotion decisions, maybe it’s time to either accept that as the status quo or chose to do something about it. The rest of my post focuses on doing something about it.
If you’re like me you’ll have read or listened to discussions that, on reflection were just common sense or obvious, I’m increasingly concerned that common sense doesn’t prevail and there are times when you need a simple reminder that can act as a catalyst to help you take a decision or move forward in some way. I’m hoping that this post is one of those.. (more…)
Filed under: AR Best practices, AR debates, Guest Post | Tagged: AR, AR debates, career, communication, development, guest posts, ibm, influecer relations, mentoring, professional | 1 Comment »
The Industry Analyst: job board and more
agidonnithorne
andreaedwards
Barbara French
buzzmethod
carolinedennington
David R
Duncan Chapple
dick4sanchez
Ed Gyurko
elliewarner
EQ
Fred McClimans
gerryvz
hkirkman
hlaceygutsell
Ludovic Leforestier
iiarsecretary
Duncan Brown
jcourten
Jonny Bentwood
marcduke
mariusjosthfn
mjanefrancis
mkrigsman
Simon Jones
patilaarti
peggyoneilliiar
Neil Pollock
R
shiprakhanna
simonlevin
St Cross Group
Stephen Loudermilk
David R
