Posted on Friday 11th April 2014 by Laura Brownrigg
So here’s what you’ve all been waiting for – perhaps you’re wondering, “Is it someone I know? Could it be me?!” Well, before we get that far, let’s take a good look at ourselves to determine if we deserve the recognition or not.
As mentioned in the previous post, analysts did get the opportunity to give feedback not just on what AR pros do well and how well they do it, but also on what they don’t do well. Here are some examples of – ahem – bad practices which we are sure none of the top AR pros would ever engage in… Continue reading
Filed under: AR, IIAR, IIAR AR Pro of the Year, IIAR AR Team of the Year | Tagged: AR, AR Pro of the Year, IIAR, IIAR AR Team of the Year | 7 Comments »
Posted on Monday 7th April 2014 by Laura Brownrigg
Working for a large IT or Telco vendor brings many perks but it’s not all plain-sailing. Having worked for the likes of HP and IBM, we know a thing or two about life in the megavendor fast lane: long hours, multiple internal stakeholders to please, ever-increasing targets to meet, ever-decreasing resources at your disposal, and of course even larger numbers of analysts with more varied coverages to service.
We also know that AR programs can vary widely from one large vendor to another, which is why we wanted to provide a ranking of these firms. We initially wanted to have a ranking of the ‘top 10’ megavendors, but we soon discovered that there are not that many companies which fit the criteria. In order to keep things serious, we established a cut-off point of revenues over US$20 billion, and in order to bring as wide a bearing as possible to the term ‘megavendor’, we decided to stipulate that those vendors should sell a mix of at least three of the following: IT hardware, networking equipment, telecommunication services, enterprise software, IT services and outsourcing, Business consulting. Continue reading
Filed under: IIAR, IIAR AR Pro of the Year, IIAR AR Team of the Year, IIAR Press Release | Tagged: AR, IIAR AR Pro of the Year, IIAR AR Team of the Year | 28 Comments »
Posted on Friday 28th March 2014 by Laura Brownrigg
If you have ever had enough money to pay for the services of an AR agency, no doubt you will have run a survey or two to evaluate how well your AR practice is performing. However these surveys – by their nature – remain proprietary information and the industry has never looked itself in the face as a whole to see what it looks like across the board.
Enter the IIAR with the idea to run a survey of all the analysts across the globe, to see what they think en masse of the Analyst Relations community. The idea is simple: for the past few years we have run a survey among AR professionals to find out who is the favourite analyst of the year, but now the tables are turned and it’s the analysts’ turn to vote on who is the favourite AR professional of the year…
Filed under: AR, IIAR AR Pro of the Year, IIAR AR Team of the Year | Tagged: AR, IIAR AR Pro of the Year, IIAR AR Team of the Year | 14 Comments »
Posted on Wednesday 26th March 2014 by Trevor IIAR
IIAR Webinar with Richard Stiennon, author of a key book for Analyst Relations Professionals and the book on the Magic Quadrant - “Up and to the Right“. Your opportunity to discuss this book with the author, ask questions and (perhaps) gain an advantage in your next Magic Quadrant.
When: 16th April 2014 at 3pm (UK), 4pm (CET), 10am (EST)
Where: IIAR Webinar. Free to register (here) for IIAR Members. £15 for non-members, redeemable against membership, apply here.
Summary (from Host Beth Torrie) – Analyst Relations is a relatively new field. On hiring a junior AR, a few years ago, I found a terrific resource to help kick start their knowledge base – Up and To the Right. This book provides a great combination of strategy and execution to help intelligently navigate the industry analyst world. I also found it a fun and enjoyable read that I am looking forward to discussing with my peers! The title – based on Gartner’s famous Magic Quadrants – gives hints at where many CEOs want to be, but the book sheds deeper insights on how to build successful programs and relationships.
Filed under: IIAR, IT-Harvest | Tagged: AR, AR debates, IIAR, IIAR webinar | Leave a comment »
Posted on Monday 17th February 2014 by Duncan Chapple
Yvonne Kaupp / T-Systems ; Simon Jones / OnPR
CeBIT is four weeks away! What can AR professionals do to make the most of the largest tech event in EMEA? What’s possible even at this short notice?
In Tuesday’s IIAR webinar, we will discusss on how you can attract attention from analysts — and explain what’s not possible. Long-time IIAR members Yvonne Kaupp (LinkedIn, @YveKaupp) from T-Systems, Simon Jones (LinkedIn, @MrNesjo) from OnPR and Duncan Chapple (LinkedIn, @DuncanChapple) from Kea will lead the discussion, linking the conference to the overall plan for your AR programme. Continue reading
Filed under: AR Best practices, IIAR, IIAR Discussion Group, IIAR Germany, IIAR Webinar | Tagged: AR, CeBIT, IIAR Germany, IIAR webinar | 3 Comments »
Posted on Monday 2nd September 2013 by Ludovic Leforestier
Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.
AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue reading
Filed under: AR Best practices, AR debates, IIAR, IT Analysis Firms | Tagged: analyst relations, AR, AR Best practices, IIAR | 11 Comments »
Posted on Tuesday 27th August 2013 by carolinedennington
Both seasoned analysts and AR professionals love a debate – no doubt that’s why they work in this industry! Conversations about the nature of influence, analysts versus bloggers, the role of analysts in buying decisions, whether independent analysts can truly ever be independent will no doubt run and run. They can make it hard for newcomers however, who could be forgiven for wondering what the fuss is all about.
With this in mind, the IIAR is releasing a primer on the analyst industry. Continue reading
Filed under: AR Best practices, AR debates, IIAR, IIAR Best Practices Paper | Tagged: AR, IIAR Best Practices Paper | 3 Comments »
Posted on Sunday 9th June 2013 by Ludovic Leforestier
Industry Analyst Relations is responsible for driving business results by developing and maintaining strong relationships with targeted IT industry analysts at leading research firms such as Forrester, Gartner and IDC.
The AR team works closely with senior marketing, sales and product management executives to develop and execute strategies that improve analyst understanding and perceptions of FICO, with a goal of favorably influencing the analysts’ research and interactions with technology buyers.
Analyst Relations is a Corporate Marketing function that provides centralized support for both internal and external stakeholders representing multiple industries, technologies and geographies. Continue reading
Filed under: IIAR, Jobs -AR roles | Tagged: AR, Jobs -AR roles | Leave a comment »
Posted on Wednesday 24th April 2013 by agidonnithorne
Part-time position available for IIAR secretary, approximately 2 days per week. Manage administration of small non-profit organisation including: membership applications and renewals, maintain accounts, manage events program including bi-monthly London Forums and monthly teleconferences, manage blog & Huddle postings, and bi-monthly newsletter.
For further information, please contact agi(at)analystrelations(dot)org
Filed under: IIAR | Tagged: AR, job | 2 Comments »
Posted on Friday 15th February 2013 by EQ
This guest post has been authored by Evan Quinn (LinkedIn, @evanquinn, blog) who is a Senior Principal Analyst at ESG (Enterprise Strategy Group) covering Data Management, Analytics, Big Data and Cloud Platform-as-a-Service. While at Axicom, Evan was also on the IIAR board .
Speech is free: Evan and ESG are not associated in any ways with the IIAR and the post below contains Evan’s opinions which might not reflect the views of IIAR’s members or ESG.
A couple of years ago I decided it was time to step away from the analyst/influencer relations function for at least awhile. The researcher/competitive analyst side of me was asking for an outlet, and so I left the AR ranks. But, ironically, in my current job as an industry analyst I have the opportunity to see how AR practitioners perform their jobs every business day. I am here to report that things have changed somewhat in AR, and in some cases not for the better. But first some background. Continue reading
Filed under: AR, AR Best practices, ESG, Guest Post | Tagged: AR, AR Best practices, ESG, Guest Post | 11 Comments »