Join us on Thursday 29th February from 1800 GMT for our quarterly in-person IIAR> UK Chapter meet-up to network with AR peers and discuss the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). Non-members can attend for a fee or join as an IIAR> Member. This IIAR> […]
IIAR> London in-person meet-up, 29 February Read More »
On 5th December 2023, The IIAR> announced its 2023 annual awards, the culmination of an independent, non-commercial and industry-wide survey of both sides, industry analysts voting for analyst relations (AR) professionals and vice-versa, AR pros voting for analysts. The votes were scored using weightings based on the IIAR> SOSM methodology to reflect the best practice
IIAR> Webinar: top 5 lessons from the 2023 IIAR> Awards winners Read More »
London, Tuesday 5th December 2023. The Institute for Influencer and Industry Analyst Relations (IIAR>) announced its 2023 annual awards –as voted by industry analysts and analyst relations (AR) professionals, awarding the industry’s only independent recognitions for those technology industry professions. The IIAR> surveyed analyst relations professionals globally and from diverse industries, predictably casting a wide
The GenAR Awards are in! Announcing the 2023 IIAR> Awards winners. Read More »
Peer review sites (PRS), platforms such as Gartner Peer Insights, G2, TrustRadius, Software Reviews, have rapidly grown in influence, becoming critical forums where buyer perceptions are shaped. According to a new best practice report from the IIAR> this means AR teams can no longer afford to ignore these sites, but should instead incorporate them into
IIAR> Best Practices Webinar: Peer Review Websites Read More »
Our next IIAR> Best Practice Paper will be on managing analyst advisory sessions –those strategy workshops with industry analysts called by some firms SAS days (strategy advisory sessions). Join the IIAR> Editorial Committee on the 2nd of August 2022 for a discussion on how to best leverage those crucial days with industry analysts and Sourcing
IIAR> Discussion Group: managing analyst advisory days Read More »
Our next IIAR> Best Practice Paper will be on managing analyst inquiries. Join the IIAR> Editorial Committee on the 11th November 2021 for a discussion on how to best leverage those advisory calls with industry analysts included in your RAS (research and advisory services) contracts for maximum AR impact. This discussion for IIAR> members will
IIAR> Discussion Group: managing inquiries Read More »
Analyst & B2B influencer relations (AR) is a unique field, in that it’s mutually beneficial to both industry analysts and vendors as well as buyers. Analysts depend on vendors for product and customer information, so they can write and speak accurately about the market. What is defines analyst & influencer relations? Analyst & influencer relations
IIAR> Webinar recap: What is analyst & influencer relations (AR)? Read More »
As an analyst in the famously sedate space of telecoms software, I’ve spent my career writing about customer experience, billing systems, call centres, monetisation strategies and customer onboarding (among other things). And since I can remember when MWC was not called MWC and was not in Barcelona, you can assume I’ve been around my industry
[GUEST POST] Teresa Cottam on the ethics of image rights Read More »
I recently caught up with an old friend who has been a solo practitioner analyst for decades. He was venting as only an analyst can about how too many analyst relations programs only deign to work with large traditional firms such as Gartner, IDC, etc. Boutique analyst firms and solo practitioners are frequently shunned by
[GUEST POST] Ode to the Solo Practitioners and Boutique Analyst Firms Read More »
The Covid_19 and economic impact of lockdown is making 2020 truly unique, squeezing budgets for all companies. Most technology vendors hold contracts with the likes of Gartner, Forrester, IDC, Omdia, 451 and others ; and renewals for 2021 are predictably going to be tense.
IIAR> Discussion Group: approaching research contracts negotiations in a pandemic Read More »
The Red Hat Marketing team is looking for an experienced Analyst Relations Manager to join us. In this role, you will manage Red Hat’s strategy with industry analyst firms. You’ll oversee, develop, and implement a variety of projects and programs for one group of our offerings while working closely with the Product Management, Product Marketing,
[JOB POSTING] Analyst Relations Manager / Red Hat US-NC-Remote Read More »
By Andrew Lochart (LinkedIn, @andrewlochart) and reposted from lochart.com with his permission. I’ve been leading B2B tech product marketing teams for more than 20 years and I’ve seen how easy it is to fall into what I call the “content trap”. We’re constantly creating new content to fuel our campaigns, to keep things fresh and
[GUEST POST] The 7 Ups of Building Credibility Through Analyst Relations Read More »
As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications.
IIAR> Discussion Group: working with Gartner Read More »
Benefitfocus is on a mission to re-shape the benefits industry. With one out of fourteen Americans electing their employee benefits using our technology, and $49 billion of annual transactions taking place on our solution, we have the ability to ignite the entire ecosystem and have embarked upon a journey to evolve into a true platform
As the Director, Global Digital Experience you will be responsible for the finding, collection, curation, placement, promotion, and distribution of all AR related assets and other approved assets from a wide variety of sources e.g. PR, Content Central, Product Management, Product Marketing, Global Customer Program, etc. The AR team is involved with the creation of
Box (NYSE:BOX) is the cloud content management company that empowers enterprises to revolutionize how they work by securely connecting their people, process, information and applications. Founded in 2005, Box powers more than 92,000 businesses globally, including AstraZeneca, General Electric, P&G, and The GAP. Box is headquartered in Redwood City, CA, with offices across the United
[JOB POSTING] Sr. Analyst Relations Manager / Box, Redwood City, CA, USA Read More »
Canonical is the company behind Ubuntu, the leading operating system for container, cloud, and hyperscale computing. The majority of public cloud workloads and large-scale private cloud deployments are on Ubuntu. Ubuntu is also the preferred choice to develop and run applications such as AI or blockchain and leading in IoT with new smart gateways, self-driving
[JOB POSTING] Global Communications Manager / Canonical, London, UK Read More »
WE’RE USHERING A NEW ERA OF DATA PARTICIPATION. INTERESTED? Collibrians are building a new way for all data users to have access to trustworthy data so they can make good data-driven decisions. We have modeled the Collibra platform after the best collaborative digital communities to be flexible, transparent, and human. We’ve replaced rigid rules with
[JOB POSTING] Senior analyst relations manager / Collibra, New York, USA Read More »
The Senior Analyst Relations Manager will be responsible for developing positive relationships with leading industry analysts and securing coverage from key firms to amplify Equinix’s strategy, differentiation and role in the Cloud and IT Infrastructure space. Job Summary Detail oriented, self-starter, team player with strong knowledge of telecom, colocation, cloud and IT landscape Must bring
[JOB POSTING] Senior Analyst Relations Manager / Equinix, Redwood City, CA, USA Read More »
Amdocs is seeking an Industry Analyst Relations Manager to join its highly experienced and dedicated Industry Analyst Relations team. In this role the individual will be responsible for the planning, execution, management and measurement of strategic AR programs, primarily focused on (but not restricted to) Amdocs Media business, a leading global provider of premium content
[JOB POST] Industry Analyst Relations Manager, Amdocs / London, UK Read More »
