Posted on Thursday 27th March 2014 by David Rossiter
The question of how AR professionals should use social media keeps cropping up.
Even though social is a part of our daily lives, I am still asked whether it’s okay to use Twitter, LinkedIn and Facebook to contact analysts – never mind apps like WhatsApp, Pinterest, Instagram and Snapchat. And I’m not alone.
There has been no shortage of social media gurus who happily told us that social media would radically transform the world of AR.
Yet my colleagues at the IIAR and I found ourselves continually asking the same thing. Has that transformation actually happened?
No-one would dispute that social media has had some impact. Still, has it really changed the fundamental way in which an AR professional needs to be work if they’re to be successful and effective?
Filed under: AR, AR Best practices, Celent, IIAR, IIAR Forum, Quocirca, Redmonk, Sunesis AR | Tagged: AR Best practices, Celent, IIAR Forum, IIAR London Forum, Quocirca, Redmonk | 1 Comment »
Posted on Friday 21st March 2014 by Trevor IIAR
DAY: 4th April 2014
TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York)
- Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input.
Abstract from Paper – The relationship between industry analysts and technology companies is built upon a notion of trust. Specifically, analyst relations professionals and analysts work on the basis of undocumented principles, which sometimes only become apparent when they are broken or abused. In this best practice paper, we present a starting point for understanding how AR pros and analysts can best engage, to the benefit of both sides.
The paper is available on Huddle here
, for members to review, before the Webinar. We are happy to receive your comments before the Webinar, send to here
The Webinar will be open to all IIAR Members, new members are especially welcome. Please contact us here if you wish to join the Webinar or join the IIAR.
Filed under: AR Best practices, IIAR, IIAR Best Practices Paper | Tagged: AR Best practices, IIAR webinar | Leave a comment »
Posted on Tuesday 4th March 2014 by Simon Jones
It’s big, and it’s just around the corner – it’s CeBIT time again. For AR professionals attending the show, the IIAR has put together a new paper sharing expert tips, both from ARs and analysts, on how to best use CeBIT to connect with and build relationships with analysts. This is available free of charge in our IIAR Members Area.
Even though CeBIT looms large – many vendors begin media briefings in Hanover on Sunday – both ARs and analysts also agree that it is still possible to set up meetings at short notice. However, CeBIT is not the place to expose analysts to a full-on deep dives into a new or revised strategy. See the white paper (link, membership required) to learn more about what leading Forrester analyst Pascal Matzke (LinkedIn, bio, @pascalmatzke) recommends for AR professionals. Continue reading
Filed under: AR, AR Agencies, AR Best practices, AR debates, Forrester, IIAR Best Practices Paper, IIAR Germany, tips | Tagged: analyst relations, AR Best practices, CeBIT, Forrester, IIAR Germany, OnPR, Pascal Matzke, Simon Jones, Yvonne Kaupp | 4 Comments »
Posted on Monday 14th October 2013 by peggyoneilliiar
I just survived Gartner Symposium in Orlando and as part of my regular post mortem, I analyze what went well and what I can do to improve the experience next year. A critical player for me this week is my Gartner salesperson, which got me thinking about how many AR managers neglect this key participant in their program.
Analyst firm salespeople are unsung heroes in the AR world because AR managers tend to overly focus on our analysts and overlook these useful resources. I remember one year when I was at Oracle OpenWorld, I took out my account execs for dinner one evening – no analysts, only my key salespeople from the major firms to a fun dinner as a thank you and hosted them, as usually it’s the salesperson hosting us. This was years ago so hopefully things have gotten better out there, but I was saddened when one of my account execs said it was the first time he saw an AR manager do something special for sales rather than for an analyst. Continue reading
Filed under: AR Best practices, AR debates, Guest Post | Tagged: AR Best practices, Guest Post | 3 Comments »
Posted on Monday 2nd September 2013 by Ludovic Leforestier
Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role.
AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays all major technology vendors and services players have established sizeable analyst relations (AR) departments –50 to hundred strong for mega-vendors such as IBM or HP. Its raison d’être is to liaise with industry analysts, providing them a single point of contact and managing the relationship between them and the suppliers. Continue reading
Filed under: AR Best practices, AR debates, IIAR, IT Analysis Firms | Tagged: analyst relations, AR, AR Best practices, IIAR | 11 Comments »
Posted on Tuesday 20th August 2013 by carolinedennington
With the Summer coming to an end in Europe (boo!), it is time to start thinking about heading off to Orlando (6-10 October) and/or Barcelona (10-14 November) for the annual Gartner Symposium/ITxpo.
Filed under: AR Best practices, Gartner, IIAR | Tagged: AR Best practices, Gartner | 1 Comment »
Posted on Sunday 16th June 2013 by carolinedennington
Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July.
The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the new IIAR Best Practice Paper in Measurement.
A copy of the paper can be found at https://my.huddle.net/workspaces/7600790/files/23495251.
Filed under: AR, AR Best practices, IIAR | Tagged: AR Best practices, IIAR webinar | Leave a comment »
Posted on Friday 17th May 2013 by Ludovic Leforestier
Measurement is one of the issues most often raised by AR professionals. A new IIAR Best Practice Paper by David Taylor has just been released. We will be hosting a Best Practice Webinar on the subject on the
20th June 11th July 2013.
Filed under: AR Best practices, IIAR, IIAR Best Practices Paper, IIAR Webinar | Tagged: AR Best practices, IIAR Best Practices Paper, IIAR webinar | 1 Comment »
Posted on Friday 10th May 2013 by Ludovic Leforestier
One of the main issues of AR professionals is often the lack of focus or the wrong priorities for their AR programme. The latest IIAR Best Practice Paper has just been released and covers this aspect. The AR Compass is a framework to uncover business goals and align your AR programme to those goals. During this call, we’ll detail this framework and explain how to leverage it for your benefit. Continue reading
Filed under: AR Best practices, IIAR, IIAR Best Practices Paper, IIAR Discussion Group, IIAR Webinar | Tagged: AR Best practices, IIAR Best Practices Paper, IIAR webinar | 2 Comments »
Posted on Friday 3rd May 2013 by peggyoneilliiar
By Peggy O’Neill, AR Director / Informatica (LinkedIn).
It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under control – when one day, wham! You get a call from one of your SVPs sharing some exciting news! Joe Analyst, one of your company’s key advocates, has now joined your company.
AR managers will inevitably grapple with this scenario as analysts migrate to vendors often. Informatica took out two high profile analysts last year and I’ve experienced this at previous employers too. AR managers can expect certain behaviors when an analyst who used to cover your company comes inside, so your best bet is to prepare for when that day hits and take full advantage of the opportunity. Continue reading
Filed under: AR Best practices, AR debates, Guest Post | Tagged: AR Best practices, AR debates, Guest Post | 3 Comments »