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Around Penny Jones / 451 in 10 Questions

Today we ask our probing questions of Penny Jones, (LinkedIn@PennyJones451)  Principal Analyst, MTDC & Managed Services at 451 Research.


Penny Jones, 451

  1. What are your coverage areas?

    I cover the European multi-tenant datacenter (colocation – wholesale and retail) markets and hosting and managed services. I focus mostly on the business proposition of providers and geographic and other trends affecting these industries.

  2. What are your opinions of the IT Analysis Marketplace and where do you see it going?

    The market is evolving – and it needs to. The way technology is being consumed and delivered is changing rapidly, and in many cases, this means that the ways in which particular elements of the market are measured and reported on also need to adapt to reflect changing trends such as hybrid cloud, IoT, even external impacts such as Brexit and data regulations, etc. This includes my side of the market, where the days of being able to view colocation as a real estate play are long gone. Analyst firms and analysts will increasingly be required to alter the way they view markets as they continue to progress to answer the questions put forward by the IT industry, investors and others relying on insight into the market.

  3. What’s your typical day like?

    In my world, this isn’t such a thing as a typical day. One day could begin with a trip to City Airport to visit a client, tour a datacenter or conduct briefings in country. The next could start with yoga, a coffee, then writing of reports. The third day could start with an international inquiry call on the European market, or with my head down working on a deadline for an advisory report. Events such as Brexit, or the removal of Safe Harbour, or a large acquisition often require me to drop everything, focus on associated research while I sit back and wait for the phone to ring – because it inevitably will.

  4. Now, c’mon, tell me an AR horror story?

    I am one of those people that prefer to be at the airport three hours prior to an international flight (ok, maybe 2 if leaving from City Airport or if I am only skipping over the Channel). Either way, any time I am at an event and AR books a car for me leaving only an hour to arrive and get to the gate is a horror story. I once got stuck in traffic heading to JFK and only made my flight because it happened to be half an hour delayed!

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