The IIAR> Institute of Influencer & Analyst Relations: The IIAR> is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for analyst relations practitioners to network with their industry peers.

Who is the IIAR> and why Join?

Find out about the library of materials, program of events and peer interaction capabilities that make IIAR> membership so valuable

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IIAR> Thought Leadership on analyst & influencer relations

Check the latest interviews and other videos

The IIAR> Vlog

IIAR> Member Portal

Join an IIAR> Member Discussion

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IIAR> Member analyst & influencer relations consultancies serving technology clients

Get help to engage with analysts & influencers with AR advisory & support

The IIAR> Analyst Relations agencies list

What is analyst relations (AR)?

Analyst & influencer relations (AR) professionals engage with industry analysts and other B2B influencers on behalf of technology vendors. They build relationships with the analyst community and drive conversations about vendors and their solutions to gain strategic insights, educate analysts to help them knowledgeably position vendors with their user clients and leverage analyst research and content for marketing purposes and advocacy with technology buyers.

Meet some of our members

<div class="sldr_title" style="font-family: Arial,Helvetica,sans-serif;font-size:16px;font-weight:bold;font-style:normal;color:#001b94;margin:5px 0 10px 0">Meet some of our members</div>

Sarita KincaidSarita Kincaid / Director of AR at SugarCRM

"The IIAR> provides members a trusted platform to share with as well as learn from peers."

Tim O’SullivanAnalyst Relations, KPMG

“Being a member of the IIAR> has been an invaluable source of some of the best advice on running successful analyst programs as it comes directly from an experienced AR peer community.”

Caroline DenningtonManaging Director, Dennington AR

“Being a member of the IIAR> has enabled me to engage with peers to share and learn best practices. A great resource with insightful webinars, relevant whitepapers and of course, a fabulous annual Analyst party”

Ludovic LeforestierFounder, Starsight Communications

"The IIAR> is the only independent advocacy channel to raise concerns with analyst firms."

Reyne QuackenbushGlobal Head of Analyst Relations / ThoughtWorks

"The conversations ignited by the IIAR> keep me connected and informed, enabling me to deliver better outcomes for my company."

Marlies RoestHead of External Communications, Infobip

"AR can be a lonely profession since AR teams are often a one-band show with agency support. Therefore, access to peers through IIAR> is very important and fun!"

Ricarda RodatusEx-SVP Global Analyst Relations, Oracle

"There is quite a good breadth and depth of resources that the IIAR> brings to our AR team, we also very much value their very senior leaders smart advise, cross-industry insights and lean on the network a lot."

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Analyst & Influencer Relations Resources

IIAR> resources are open to all members.

IIAR> resources for our members are on our Member365 extranet > login here.

IIAR> Membership is open to everyone in the analyst & influencer relations community. To find out more about the benefits of joining and to apply for membership, click here.