Carter usefully reminds us, via a post from Jeremiah Omywang, that analysts can do their jobs (provide detailed analysis on market trends and ICT vendor strategies) because they have gained over time un-matched access to leaders at ICT vendors: Access to those with access – One reason why end users buy analyst advisory subscriptions «… Read More →
There’s a new resource for IIAR members only: http://iiar.plaxogroups.com. Ludovic Leforestier and Hannah Kirkman are running the new group, which brings together analyst relations professionals on one of the most widely used online networking site. The Plaxo group has three main advantages. First, it’s an easy way to stay in touch with this blog: postings… Read More →
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members. I was fortunate enough to be invited to attend and present at the IIAR… Read More →
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “Why do International Analyst Relations matter?” (subscribers only) is now available to all IIAR members. As AR professionals, we all are familiar with the value and sales influence of industry… Read More →
The next IIAR London Forum will be on Thursday 26th March, hosted by Weber Shandwick, and we are delighted to welcome John Leigh, new Research and Analysis Director for Datamonitor, as our guest speaker. John will also be accompanied by David Mitchell, SVP of IT Research for Ovum. The forum kicks off at 3:45 p.m…. Read More →
For 2009, the AR and IT research community will need to work closely together. The year won’t be very easy economically, and we believe it is crucial to keep the exchange of viewpoints alive. This post also contains part one of two of a podcast with an IIAR board member.
Following some critical comments from a vendor on a Magic Quadrant, Gartner analyst Andreas Bitterer posted an answer on his own blog: Setting the Record Straight While personally I would not say that publically challenging a research piece is likely to produce a positive outcome for a vendor, it’s refreshing to see a Gartner analyst… Read More →
I received KCG’s newsletter recently and they’re organising free analyst relations webinars on the following topics, so I thought I’d share this: Top Ten Tough Time Tips Measuring your AR Program’s Effect Blogs and AR AR and Sales References – the life blood of AR Eight steps to world class AR Ranking and rating analyst… Read More →
For those in London this evening, come and join us for an early celebration of Christmas. Hill & Knowlton will be hosting us from 6:00 p.m. onwards. If you’d like to attend, please contact IIAR secretary Hannah Kirkman at hkirkman at analystrelations dot org.
Today we have the pleasure to welcome our guest analyst for the world famous IIAR ten questions interview: Jean-Christian Jung is a Senior Vice President Consulting Services at PAC (Pierre Audoin Consultants). JC is based in New York and you can read his thoughts on their collective blog. What are your coverage areas? IT Services and sourcing… Read More →