The IIAR Best Practice Paper: “Managing the Gartner Magic Quadrant: a tool for analyst relations managers” has been published.
Those of us fortunate enough to be able to attend* yesterday’s IIAR Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members). It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed was David… Read More →
Today, in our continuing series of analyst interviews, we have the pleasure of welcoming Richard Mahony, Enterprise practice leader with Ovum. 1. What are your coverage areas? I manage Ovum’s enterprise communications services practice. We focus on the fixed and mobile managed services market for enterprises and SMEs. We also provide sourcing and commercial mediation… Read More →
Carter usefully reminds us, via a post from Jeremiah Omywang, that analysts can do their jobs (provide detailed analysis on market trends and ICT vendor strategies) because they have gained over time un-matched access to leaders at ICT vendors: Access to those with access – One reason why end users buy analyst advisory subscriptions «… Read More →
There’s a new resource for IIAR members only: http://iiar.plaxogroups.com. Ludovic Leforestier and Hannah Kirkman are running the new group, which brings together analyst relations professionals on one of the most widely used online networking site. The Plaxo group has three main advantages. First, it’s an easy way to stay in touch with this blog: postings… Read More →
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members. I was fortunate enough to be invited to attend and present at the IIAR… Read More →
As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “Why do International Analyst Relations matter?” (subscribers only) is now available to all IIAR members. As AR professionals, we all are familiar with the value and sales influence of industry… Read More →
The next IIAR London Forum will be on Thursday 26th March, hosted by Weber Shandwick, and we are delighted to welcome John Leigh, new Research and Analysis Director for Datamonitor, as our guest speaker. John will also be accompanied by David Mitchell, SVP of IT Research for Ovum. The forum kicks off at 3:45 p.m…. Read More →
For 2009, the AR and IT research community will need to work closely together. The year won’t be very easy economically, and we believe it is crucial to keep the exchange of viewpoints alive. This post also contains part one of two of a podcast with an IIAR board member.
Following some critical comments from a vendor on a Magic Quadrant, Gartner analyst Andreas Bitterer posted an answer on his own blog: Setting the Record Straight While personally I would not say that publically challenging a research piece is likely to produce a positive outcome for a vendor, it’s refreshing to see a Gartner analyst… Read More →