Softcopy formats

I first need to start this post with an apology to Merv, as I’ve kept calling him Adrian -it’s probably that it sounded more like a first name than Merv to my little French brain. So, apologies Adrian Merv! Anyway, Merv started a poll on should AR Provide Soft Copies of Briefing Content? and asked me… Read More →

MQs, accreditation and a debate on IT services – all in the same evening

Those of us fortunate enough to be able to attend* yesterday’s IIAR Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members).  It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed was David… Read More →

Around Richard Mahony from Ovum in 10 questions

Today, in our continuing series of analyst interviews, we have the pleasure of welcoming Richard Mahony, Enterprise practice leader with Ovum. 1. What are your coverage areas? I manage Ovum’s enterprise communications services practice. We focus on the fixed and mobile managed services market for enterprises and SMEs. We also provide sourcing and commercial mediation… Read More →

Don’t forget analysts have a unique vantage point

Carter usefully reminds us, via a post from Jeremiah Omywang, that analysts can do their jobs (provide detailed analysis on market trends and ICT vendor strategies) because they have gained over time un-matched access to leaders at ICT vendors: Access to those with access – One reason why end users buy analyst advisory subscriptions «… Read More →

IIAR launches on Plaxo Groups

There’s a new resource for IIAR members only: http://iiar.plaxogroups.com. Ludovic Leforestier and Hannah Kirkman are running the new group, which brings together analyst relations professionals on one of the most widely used online networking site. The Plaxo group has three main advantages. First, it’s an easy way to stay in touch with this blog: postings… Read More →

International AR Best Practices: how to leverage all the good stuff out there

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “International Analyst Relations: Methodology and Best Practices” by Ellie Warner (LinkedIn, @elliewarner)is now available to all IIAR members. I was fortunate enough to be invited to attend and present at the IIAR… Read More →

Datamonitor to present at March IIAR London Forum

The next IIAR London Forum will be on Thursday 26th March, hosted by Weber Shandwick, and we are delighted to welcome John Leigh, new Research and Analysis Director for Datamonitor, as our guest speaker. John will also be accompanied by David Mitchell, SVP of IT Research for Ovum. The forum kicks off at 3:45 p.m…. Read More →