A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →
There’s been a bit of a discussion going around lately on ethics in the industry analyst sector. I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they… Read More →
In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor Briefings process has been simplified based on feedback received from AR professionals. Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to… Read More →
The IIAR is now on Facebook. Come along and join us.
Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part… Read More →
Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →
Aaron Yaverski, GVP High Tech Provider Product Management for Gartner, will be our guest speaker at the next IIAR Forum on January 31. Forums are open to IIAR members. For more information, please contact IIAR Secretary Hannah Kirkman.
The new IIAR Member Directory has just been posted to the IIAR website – to view, go to the Library section, under IIAR General Information (membership required for access). The directory will be updated regularly so if any members who are not included would like to be added to future editions, please just drop me… Read More →
The Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site. The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the… Read More →
I never thought this would be so difficult! Duncan kindly suggested WordPress because it’s much better, which I did. It’s much more difficult to set up than blogger and as soon as I did Catherine was commenting on Twitter that it’s buggy. I finally got around redirecting it but still can’t get the domains to… Read More →