The July IIAR London Forum, hosted by Waggoner-Edstrom in Covent Garden, was well attended by IIAR members. IDC analyst Martin Canning was joined by Philippe de Marcillac, Executive Vice President, International Business Units and provided valuable insight into IDCs global operations and coverage.
In a business context, Twitter is more than just a popularity contest; it’s not just about attracting the highest number of ‘Followers’. Much like Analyst Relations, it’s about your target market, open communication, engagement and ultimately, influence. The list of Top Analyst Tweeters is a useful gauge of which analysts use twitter most effectively –… Read More →
IIAR analyst of the year survey For the past few years, the IIAR has sought to indentify the analysts and firms who deserve recognition. In a world where most firms are only contacted by vendors because we want to brief or learn something from them, it is appropriate that once per year we pause and… Read More →
Did this ever happened in your organisation: a sale rep from the industry analyst firms pops in and and start selling their research to people who have no budget… Read on for tips on how to not be seein as the “no man”!
We still have a few places left for next Tuesday’s Forum which features an IDC update with analyst Martin Canning, Vice President, IDC EMEA. Members should please RSVP to the secretary’s invitation.
David Vellante is the co-founder of The Wikibon Project and graciously accepted our invitation to answer our infamous “Around in 10 questions” interview – many thanks to him for sharing his insights!
Are you hitting the AR glass ceiling?
Next week the IIAR Analyst of the Year survey will be launched. This is an annual award that AR pros vote on to praise the analysts who they think are the best. What questions do you want to ask?
Our next IIAR London Forum is set for Tuesday, July 27th. We are delighted to welcome guest analyst Martin Canning, Vice President of IDC EMEA who will provide an update on strategy, research agendas, and how to best work with IDC. The Forum kicks off at 3:45 p.m. with a limited number of guest places… Read More →
Register for the Webcast: The Impact of Social Media on the Analyst Industry A Roundtable Discussion with Jonny Bentwood, Barbara French, Carter Lusher, and Jeremiah Owyang Wednesday, July 21st at 5pm-6pm UK, 9am-10am Pacific Tag is #SocialAnalyst, Link for topic recommendations: http://bit.ly/9IBfmF Over the past dozen years I have been in numerous briefings with analysts… Read More →
Carter Lusher and Peggy O’Neil have articulated better than I could have the benefits of the IIAR for its members after last week’s meeting:Why AR professionals should consider joining IIAR « SageCircle Blog And I take the opportunity to thank Peggy, who joined the IIAR board together with Sally Elliott from BT, for organising this… Read More →
This is a reminder that the next IIAR Forum is this Wednesday, September 17th, from 3:45 p.m. at Edelman’s offices in London. We’re delighted to welcome speakers from Disruptive Analysis, Forrester Research, and Freeform Dynamics to this event to discuss the topic of AR 2.0. IIAR events are open to members. Non-members who have not… Read More →
We are very sad to share the news that Michael Selwyn, one of Europe’s most well known and highly respected AR consultants, passed away last Friday. Michael was an active and enthusiastic member of the IIAR, always ready to share his great experience and knowledge, and he will be sorely missed. Our condolences go to… Read More →
As much as Analyst Relations professionals spend time pitching briefings to analysts, we also spend alot of time fielding briefing requests from analysts with specific needs whodon’t always appreciate how much work is required to set up a briefing. Before we actually get everyone in the same room or on the phone, we AR professionals… Read More →
Peggy O’Neill of Hill & Knowlton and Evan Quinn of HP will be hosting an IIAR meeting at HP’s Palo Alto campus in Silicon Valley from 6:00 p.m. onwards on September 25. Note that this a change of location from that originally announced to make the event more accessible to AR professionals in Silicon Valley. The… Read More →
Over the past few months, I have been debating the issue of how AR pros should use social media tools to enhance their analyst relations. Whilst it is clear that there is indeed a huge momentum of the use of blogs, twitter, wikis, facebook etc, what is unclear is whether it is AR’s job to… Read More →
This week, it is my pleasure to welcome one of the Neils of MWD Advisors.com, only shortly after he kindly participated at our last IIAR Forum: Neil Ward-Dutton. Those two ex-Ovum analyst have founded MWD in 2005, and this year have hired two more analysts and launched their first continuous advisory services. They also have… Read More →
Most AR professionals recognise the importance of measurement and evaluation, but many admit that it’s a subject they struggle with. To help AR professionals improve their knowledge and understanding, we held a best practice conference call during June on “The Fundamentals of AR Measurement and Evaluation”. On the panel were two in-house AR leaders: Kathy… Read More →
Continuing our occasional series of analyst interviews, we’re delighted to welcome Dr. Mitul Mehta, Managing Director with TekPlus, into the hotseat to share his views on the industry. What are your coverage areas? My coverage area is fairly broad involving most of ICT. This came about due to my background from the very early days… Read More →
And the winner for the IIAR analyst of the year is…. Share this…FacebookTwitterLinkedinemailPinterest