Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was… Read More →
Analyst relations professionals are dealing with more types of analysts and analyst-like influencers every day. How do you know who’s important among these new faces? Some insights from a pharma influencer relations study can give you fresh perspectives on identifying, differentiating and prioritizing your AR targets.
Today I have the priviledge to introduce a long Claus Egge whom I’ve known for quite some time now as he was the lead storage analyst in EMEA for IDC. They’ve let some tlaents go recently and he’s now working as an independent analyst: check his site here.
Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for… Read More →
The next IIAR London Forum will be on January 28th starting at 3:45 p.m. GMT. For this event, we’re delighted to welcome a panel of sourcing and advisory firms, including Alsbridge, Equaterra, and TPI. Forums are open to all IIAR members. A limited number of guest places are available for those who have not previously… Read More →
Yesterday the IIAR had a great turn-out for its teleconference on best practice analyst relations at the Mobile World Congress this February in Barcelona. The discussion was exceptional and the featured panelists included: • AMDOCS, Brian McManus • CCS Insight, Ben Wood • Ericsson, Peter Olofsson • Vodafone, Janine Aitken-Young. Here are some of the… Read More →
My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers. Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead,… Read More →
Mobile World Congress 2010 (MWC) is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment?
Edit: If you would like to listen to the the podcast discussing this with Jonathan Yarmis, Dennis Howlett, Naomi Higgins and myself held on 6 Jan at 11.30 EST – please click on the following link: MP3 Link to podcast or play direct from below. Breaking news just out: Gartner buys Burton Group for $56m… Read More →
There’s been an interesting conversation recently on one of the LinkedIn on recommended staffing levels for dedicated AR people in companies -reproduced here.
The new IIAR Member Directory has just been posted to the IIAR website – to view, go to the Library section, under IIAR General Information (membership required for access). The directory will be updated regularly so if any members who are not included would like to be added to future editions, please just drop me… Read More →
The Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site. The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the… Read More →
I never thought this would be so difficult! Duncan kindly suggested WordPress because it’s much better, which I did. It’s much more difficult to set up than blogger and as soon as I did Catherine was commenting on Twitter that it’s buggy. I finally got around redirecting it but still can’t get the domains to… Read More →
During yesterday’s forum, kindly hosted by Susan from Logica and masterfully chaired by Janine from Vodafone, it has been decided to create a blog for the Institute. So, here here we go. In accordance with the IIAR philosophy, it will be open to all the members and won’t be a single version of the truth… Read More →
Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea… Read More →