Please join the IIAR for a rare opportunity to meet Efrem Mallach, who is in London to launch the forthcoming third edition of his book ‘Win them over’, the first published guide to corporate AR and consultant relations programmes. The AR Café will meet from 12:00 to 1:00 p.m. GMT on Monday February 15th at… Read More →
This second post on online influence looks at how one might measure influence using online metrics. Those do not measure whether a target community is influenced by online channels. So, if online metrics if they don’t, if they measure a vague notion of industry activity or sentiment, then do they really reflect the ecosystem of… Read More →
Today, from postcardesque Peaks District, comes the interview from Allan Behrens, ex. Cambashi and now having started his own company called Taxal.
Coinciding with NASSCOM 2010, the IIAR is expanding its global presence with the launch of its India Chapter. This is in line with the association’s mission to raise awareness of analyst relations best practices and to develop the global community amongst AR professionals.
Gues post from John Simonds on his secret AR weapons: relationship, back channel, getting best spokesperson
Last week the IIAR held its first Forum meeting of 2010 at Tech Mahindra’s London office. The featured topic was sourcing provider relations and a stellar panel was on hand to provide its take on commonalities and differences between AR and sourcing advisory relations.
In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists).
So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice?
This is a fantastic opportunity for a confident, motivated and enthusiastic team player with strong verbal and written communications skills. Candidates should have a passion for technology and a passion for marketing and brand; delivering results, and conquering big challenges. The ability to think creatively and strategically with the ability to thrive in a dynamic… Read More →
Carol Rozwell from Gartner (blog, twitter, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices. Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was conducted… Read More →
Do you want your favourite analyst to be recognised? Do you feel that enough recognition is given to your preferred analyst house? If you have answered ‘yes’ to any of the above questions – please fill in the analyst of the year survey now. This survey is open to everyone who works in AR. Send… Read More →
Today we hear from Ben Wood who is a director at CCS Insight and one of the best known analysts in the mobile world. He and others in the CCS Insight team can be found blogging here. 1. What are your coverage areas? CCS Insight specialises in research about the mobile and wireless industry —… Read More →
Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →
Quis custodiet ipsos custodes? Or more to the point, who analyses the analysts? In this case it is the Institute of Industry Analyst Relations (IIAR). In a marketing world that is dominated by PR, the creation of a dedicated body to promote AR best practice and stand as a forum on issues has been warmly… Read More →
In the second of our series of ‘email interviews’, we open up the IIAR blog to Robin Bloor (@robinbloor) of Hurwitz & Associates (and yes, the founder of Bloor Research) to share his views on the industry. Share this…
There’s been a bit of a discussion going around lately on ethics in the industry analyst sector. I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they… Read More →
In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor Briefings process has been simplified based on feedback received from AR professionals. Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to… Read More →
The IIAR is now on Facebook. Come along and join us. Share this…
Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part… Read More →
Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →