My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers. Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead,… Read More →
Mobile World Congress 2010 (MWC) is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment?
Edit: If you would like to listen to the the podcast discussing this with Jonathan Yarmis, Dennis Howlett, Naomi Higgins and myself held on 6 Jan at 11.30 EST – please click on the following link: MP3 Link to podcast or play direct from below. Breaking news just out: Gartner buys Burton Group for $56m… Read More →
There’s been an interesting conversation recently on one of the LinkedIn on recommended staffing levels for dedicated AR people in companies -reproduced here.
IIAR is hosting a Silicon Valley meeting on January 21 at Cisco’s headquarters in San Jose. Sage Circle’s Carter Lusher will kick off the meeting with a presentation that reviews 2009 trends in the analyst ecosystem and a look ahead for 2010. Following Carter’s presentation, I will provide a brief update on IIAR initiatives. Cisco… Read More →
Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it.
Gartner will be hosting their quarterly AR call on the 7/1. They usually make a good update –this time it will be focussed on AMR –a good time to get answers to all the questions asked on the blogs recently: on the IIAR blog (you read it there first!), but also on Analyst Insight, Analyst… Read More →
Ideas International (IDEAS), the US subsidiary of Ideas International Limited (ASX:IDE) has signed a distribution agreement with US-based competitive intelligence research firm Current Analysis, Inc. The agreement covers the US and EMEA regions … More at Tekrati
The Advisory Council (TAC) today announced Benchmark Ultra-Lite, a low-priced modular IT assessment and benchmarking tool designed to help business and IT management improve their performance … More at Tekrati
Jim Lundy announced via his personal blog that he has joined Saba. At Saba, he assumes the role of vice president and General Manager of Collaboration. Most recently, Lundy was a managing vice president and distinguished analyst for the Social Software and Collaboration team at Gartner … More at Tekrati
The Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site. The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the… Read More →
I never thought this would be so difficult! Duncan kindly suggested WordPress because it’s much better, which I did. It’s much more difficult to set up than blogger and as soon as I did Catherine was commenting on Twitter that it’s buggy. I finally got around redirecting it but still can’t get the domains to… Read More →
During yesterday’s forum, kindly hosted by Susan from Logica and masterfully chaired by Janine from Vodafone, it has been decided to create a blog for the Institute. So, here here we go. In accordance with the IIAR philosophy, it will be open to all the members and won’t be a single version of the truth… Read More →
Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea… Read More →