Next IIAR discussion group call on AR measurement and evaluation

Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for… Read More →

Best practice AR at the Mobile World Congress: panel discussion highlights

Yesterday the IIAR had a great turn-out for its teleconference on best practice analyst relations at the Mobile World Congress this February in Barcelona. The discussion was exceptional and the featured panelists included: • AMDOCS, Brian McManus • CCS Insight, Ben Wood • Ericsson, Peter Olofsson • Vodafone, Janine Aitken-Young. Here are some of the… Read More →

[Guest post] Blogger relations at SAP

My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers. Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead,… Read More →

IIAR hosts Silicon Valley meeting

IIAR is hosting a Silicon Valley meeting on January 21 at Cisco’s headquarters in San Jose. Sage Circle’s Carter Lusher will kick off the meeting with a presentation that reviews 2009 trends in the analyst ecosystem and a look ahead for 2010. Following Carter’s presentation, I will provide a brief update on IIAR initiatives. Cisco… Read More →

The British Are Coming! Datamonitor stalks Gartner analysts

Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it.

Building the future of DARA and IIAR

Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part… Read More →

A dream for a collaborative AR platform

Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →

Gartner to present at IIAR January Forum

Aaron Yaverski, GVP High Tech Provider Product Management for Gartner, will be our guest speaker at the next IIAR Forum on January 31. Forums are open to IIAR members. For more information, please contact IIAR Secretary Hannah Kirkman. Share this…

IIAR Member Directory

The new IIAR Member Directory has just been posted to the IIAR website – to view, go to the Library section, under IIAR General Information (membership required for access). The directory will be updated regularly so if any members who are not included would like to be added to future editions, please just drop me… Read More →

AR Institute launches on LinkedIn.com

The Institute of Industry Analyst Relations has expanded onto LinkedIn, the main business networking site. The new IIAR group allows AR professionals to connect with each other, and allows members to pass on connections and requests for information to other people on LinkedIn. The site lists more than 500 current contacts at each of the… Read More →

Blogging…

I never thought this would be so difficult! Duncan kindly suggested WordPress because it’s much better, which I did. It’s much more difficult to set up than blogger and as soon as I did Catherine was commenting on Twitter that it’s buggy. I finally got around redirecting it but still can’t get the domains to… Read More →

Welcome to the IIAR blog!

During yesterday’s forum, kindly hosted by Susan from Logica and masterfully chaired by Janine from Vodafone, it has been decided to create a blog for the Institute. So, here here we go. In accordance with the IIAR philosophy, it will be open to all the members and won’t be a single version of the truth… Read More →

AR leaders to launch professional institute

Senior analyst relations professionals from across Europe have agreed to launch a professional institute. A meeting in London yesterday gathered together members of Europe’s two analyst relations networks to agree the goals, membership requirements and organisational framework for a new international association. Half of us went for dinner afterwards, and Marius’ photograph gives an idea… Read More →