Scheduling is one of the most time consuming (and least rewarding) tasks AR Managers have to perform in their duty, think of trying to play a 4D Tetris game or being a dating agency for high-speed particules in in LHC.
Today it is my pleasure to introduce Stephen Roberts from Kable, a specialist IT analysis firm covering public sector in the UK for his own interview in our IIAR Around in 10 questions.
Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but… Read More →
For our next IIAR London Forum on March 10th, we’re delighted to welcome Alexander Drobik, Managing VP Research for Business Applications & Processes with Gartner, as our guest speaker. Alexander will be discussing Gartner’s research methodology. The Forum kicks off at 3:45 p.m. and a limited number of guest places are available for those who… Read More →
One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement… Read More →
Where I’d like to leave you for now (and that’s a great start for the comment thread) is that it seems that at the large firms have lost some of thinking agility while growing up but they are still the influence kings when it comes to influencing deals. On the other side, there are lots… Read More →
I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days.
Martin Hingley is one of the best known analysts in Europe. He really came to prominence during his long stint at IDC where he was Chief Research Officer for EMEA. Martin recently set up his own analyst firm, ITCandor. On his blog, there’s lots more information and the useful, interesting insights you’d expect. 1. What are… Read More →
IDC is hosting the next IIAR Silicon Valley meeting at its popular IDC Directions conference on March 10. For details or to RSVP contact me directly at [email protected]
There’s little doubt that online channels are important. I don’t believe that they are the whole story in measuring influence, but they are essential in reaching influencers.
Peggy O’Neill of Hill & Knowlton and Evan Quinn of HP will be hosting an IIAR meeting at HP’s Palo Alto campus in Silicon Valley from 6:00 p.m. onwards on September 25. Note that this a change of location from that originally announced to make the event more accessible to AR professionals in Silicon Valley. The… Read More →
Over the past few months, I have been debating the issue of how AR pros should use social media tools to enhance their analyst relations. Whilst it is clear that there is indeed a huge momentum of the use of blogs, twitter, wikis, facebook etc, what is unclear is whether it is AR’s job to… Read More →
This week, it is my pleasure to welcome one of the Neils of MWD Advisors.com, only shortly after he kindly participated at our last IIAR Forum: Neil Ward-Dutton. Those two ex-Ovum analyst have founded MWD in 2005, and this year have hired two more analysts and launched their first continuous advisory services. They also have… Read More →
Most AR professionals recognise the importance of measurement and evaluation, but many admit that it’s a subject they struggle with. To help AR professionals improve their knowledge and understanding, we held a best practice conference call during June on “The Fundamentals of AR Measurement and Evaluation”. On the panel were two in-house AR leaders: Kathy… Read More →
Continuing our occasional series of analyst interviews, we’re delighted to welcome Dr. Mitul Mehta, Managing Director with TekPlus, into the hotseat to share his views on the industry. What are your coverage areas? My coverage area is fairly broad involving most of ICT. This came about due to my background from the very early days… Read More →
And the winner for the IIAR analyst of the year is…. Share this…
The IIAR will be holding a best practice teleconference on the topic of “How to measure and evaluate your analyst relations activity” on Tuesday June 17th at 4:00 p.m. BST/5:00 p.m. CET/11:00 a.m. ET. The teleconference is free to attend for IIAR members. Non-members who are AR professionals can attend for a fee of £50…. Read More →
In this article, Alan Pelz-Sharpe, Principal with CMS Watch and former VP North America for Ovum, shares some very interesting insights on AR from the analyst’s perspective. Some tips on how not to deal with a critical ‘independent’ analyst I have been an analyst and commentator for 10 years now – for most of that… Read More →
The IIAR maintains a job postings page on its web site:The Institute of Industry Analyst Relations Posting is free for advertisers, just drop an email to our secretary: hkirkman at analystrelations dot org. Sage Circle also has a jobs page, mostly for US positions. Share this…
The Institute of Industry Analyst Relations closes the Analyst of the Year survey at 10:00 p.m. BST on Wednesday April 30. To vote, go to http://snipurl.com/23gv1. In exchange for sharing your opinion, you’ll get a summary of the results next month. The IIAR is a not-for-profit organization established to raise industry awareness of the value… Read More →