May IIAR Forum – London – Verticals

The date and location of the next London IIAR Forum has been set to May 27th and the theme will be on verticals. We will have panellists from IDC Insights EMEA, Cambashi, Kable, Silva Research Network and Celent. Members should please RSVP to the secretary’s invitation.

Know your worth! The IIAR Salary Survey

If any of you have ever tried to use one of those online salary comparison sites, it will typically list Public Relations when you enter Analyst Relations. It’s not that we take offence, it’s just that the PR market is so much more developed and larger than the AR world, that the results are far… Read More →

Latest IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering

The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to… Read More →

Scheduling made easy?

Scheduling is one of the most time consuming (and least rewarding) tasks AR Managers have to perform in their duty, think of trying to play a 4D Tetris game or being a dating agency for high-speed particules in in LHC.

[GUEST POST] Analyst Relations Basics – part three

Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but… Read More →

Gartner to present at March IIAR London Forum

For our next IIAR London Forum on March 10th, we’re delighted to welcome Alexander Drobik, Managing VP Research for Business Applications & Processes with Gartner, as our guest speaker. Alexander will be discussing Gartner’s research methodology. The Forum kicks off at 3:45 p.m. and a limited number of guest places are available for those who… Read More →

Should the analysts be blogging?

Where I’d like to leave you for now (and that’s a great start for the comment thread) is that it seems that at the large firms have lost some of thinking agility while growing up but they are still the influence kings when it comes to influencing deals. On the other side, there are lots… Read More →

IIAR September Forum — London, September 17th

This is a reminder that the next IIAR Forum is this Wednesday, September 17th, from 3:45 p.m. at Edelman’s offices in London. We’re delighted to welcome speakers from Disruptive Analysis, Forrester Research, and Freeform Dynamics to this event to discuss the topic of AR 2.0. IIAR events are open to members. Non-members who have not… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest

In memory of Michael Selwyn

We are very sad to share the news that Michael Selwyn, one of Europe’s most well  known and highly respected AR consultants, passed away last Friday. Michael was an active and enthusiastic member of the IIAR, always ready to share his great experience and knowledge, and he will be sorely missed. Our condolences go to… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest

Analysts: When you’re looking for a briefing – help me to help you

As much as Analyst Relations professionals spend time pitching briefings to analysts, we also spend alot of time fielding briefing requests from analysts with specific needs whodon’t always appreciate how much work is required to set up a briefing. Before we actually get everyone in the same room or on the phone, we AR professionals… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest

Event: IIAR Silicon Valley meeting, September 25

Peggy O’Neill of Hill & Knowlton and Evan Quinn of HP will be hosting an IIAR meeting at HP’s Palo Alto campus in Silicon Valley from 6:00 p.m. onwards on September 25. Note that this a change of location from that originally announced to make the event more accessible to AR professionals in Silicon Valley. The… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest

Event: AR 2.0 at IIAR meeting with Josh Bernoff (Forrester), Dale Vile (Freeform Dynamics) & Dean Bubley (Disruptive Analysis) – Sept 17, London

Over the past few months, I have been debating the issue of how AR pros should use social media tools to enhance their analyst relations. Whilst it is clear that there is indeed a huge momentum of the use of blogs, twitter, wikis, facebook etc, what is unclear is whether it is AR’s job to… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest

The Fundamentals of AR Measurement and Evaluation

Most AR professionals recognise the importance of measurement and evaluation, but many admit that it’s a subject they struggle with. To help AR professionals improve their knowledge and understanding, we held a best practice conference call during June on “The Fundamentals of AR Measurement and Evaluation”. On the panel were two in-house AR leaders: Kathy… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest