Social media for the APJ AR pro

IIAR Asia-Pacific recently held a virtual forum to discuss social media. It was a great opportunity to talk more about one of the current hot topics in the AR industry and how it relates to the local APJ markets. Discussion centred on different uses of varying social media channels leading to the conclusion that social… Read More →

IIAR Bangalore Forum meet to discuss the Indian AR community

The recent IIAR Bangalore Forum, hosted by Aarti Patil (WNS / IIAR India Chapter Lead) proved a huge success and the perfect networking opportunity for AR professionals in India. Discussion focused on key highlights of the changing landscape of the Indian analyst relations (AR) community. This encompassed the evolving approach needed, maturing expectations and tools… Read More →

IIAR Bangalore Forum: RSVP for this event

The IIAR Indian Chapter is organising an event in Bangalore this Thursday, the 13th October from 1300 till 1700 IST. At this in person event, members will be able to connect and catch up on latest trends in India and most importantly what’s happening on the Indian analyst relations landscape. Non-members can attend once as… Read More →

IIAR Board – Looking for Candidates

Looking to raise your profile in the AR world? / Want to help shape the IIAR worldwide? The IIAR is looking for new Board members to stand at this year’s election. It’s a great way of raising your profile in the industry and giving you a little something extra to put on your CV or Resume…. Read More →

IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011

The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17th October, 6pm ET. After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would… Read More →

[Guest Post] IIAR UK Forum – Sales and Social Media Debated

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula Fitzsimons gave… Read More →

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →

Ethics and Independence Among Industry Analysts

There’s been a bit of a discussion going around lately on ethics in the industry analyst sector. I understand why the ‘pay for play’ model can seem an attractive option for smaller companies looking to generate business but firms that go down this route always tend to get found out. Their credibility is eroded, they… Read More →

Gartner improves the vendor briefing process

In the most recent Gartner Analyst Relations Newsletter, Peter Kalinowski explains how the Vendor Briefings process has been simplified based on feedback received from AR professionals. Amongst other things, all analysts now have access to the materials and the scheduling is easier. Also, vendors are getting a single point of contact -a welcome return to… Read More →

Building the future of DARA and IIAR

Today, the German Analyst Relations Working Group, (Deutscher Analyst Relations Arbeitskreis, DARA) will meet for the first time this year (and for the 9th time since it was founded) at Fujitsu Siemens Computers‘ offices in Munich. It is interesting to see that more German-speaking professionals from technology companies are becoming interested in being a part… Read More →

Recap – IIAR Teleconference on Best Practices in Sourcing Advisory Relations

The IIAR hosted a Best Practices teleconference on Sourcing Advisory Relations on August 11th. The panel led by Ed Gyurko, IIAR Board Member, featured panellists, Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture, Ed Gardiner, Advisor Relations Director at HCL, and Simon Knowles, Managing Director, Essential Edge Ltd.  The discussion, led by Ed Gyurko… Read More →

(Job Posting) Edelman Seeks Senior Account Executive for Analyst Relations

Senior Account Executive – Analyst Relations, Silicon Valley office (San Mateo) Job Duties Summary: The successful candidate will work primarily with the A&R Edelman InSight Analyst Relations Team to support key named AR clients (including Adobe and HP), in the day-to-day execution of analyst relations programs. Daily responsibilities include developing analyst plans and strategies in… Read More →

IDC Reveals its Global Strategy and Research Agendas at July IIAR London Forum

The July IIAR London Forum, hosted by Waggoner-Edstrom in Covent Garden, was well attended by IIAR members. IDC analyst Martin Canning was joined by Philippe de Marcillac, Executive Vice President, International Business Units and provided valuable insight into IDCs global operations and coverage. Share this…FacebookTwitterLinkedinemailPinterest

Top Analyst Tweeters

In a business context, Twitter is more than just a popularity contest; it’s not just about attracting the highest number of ‘Followers’.  Much like Analyst Relations, it’s about your target market, open communication, engagement and ultimately, influence.  The list of Top Analyst Tweeters is a useful gauge of which analysts use twitter most effectively –… Read More →