IIAR Discussion Group – Dominic Pannell Makes Social Media Buzz

The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT. Agenda: Why Analyst Relations only solves part of the problem Analyst versus Stakeholder versus Influencer Relations versus relationships versus engagement The need to shift to Influencer Engagement… Read More →

[GUEST POST] Timing is everything

There’s no penalty for jumping the gun On your marks. Get Set. Go. When the starting gun goes off, there is always going to be a rush of adrenalin, a surge of excitement, and a striving to get up to speed and do your best. But when the starting gun goes off in relation to… Read More →

Frédéric Munch named President of the Board of Pierre Audoin Consultants

December 15, 2011 – The Supervisory Board of Pierre Audoin Consultants (PAC), European leader in market research and strategic consulting on the software and IT services market, has named Frédéric Munch as Head of the Board. Frédéric Munch will take official charge of his new responsibilities from December 15, 2011. Frédéric Munch brings with him a rich… Read More →

Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012. Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume… Read More →

HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy New York, New York, November 29th, 2011 – HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting. … Read More →

TGIF – analyst magic quadrant

Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be… Read More →

IIAR Appoints New USA West Coast Chapter Lead

I am delighted to announce that Hannah Hyman has been appointed as our new Chapter Lead representing the IIAR west coast. Hannah is currently part of the IT Influencer Relations team at SAP, covering analyst relations for Services and Support topics. Hannah has been in the technology industry for most of her career. Most recently,… Read More →

Brief summary of the last IIAR Forum presentation by Datamonitor

Duncan Chapple from Lighthouse AR has posted on his blog the following entry: Datamonitor, Ovum & Butler cohabitation makes AR easier (Analyst Equity). It’s a good summary of the last IIAR London Forum, kindly hosted by David Rossiter from Sunesis and at which Mark Meek / Datamonitor CEO and David Mitchell / SVP IT Research…. Read More →

AR professionals should canvass inside firms

It’s all too easy to assume that by briefing the lead analyst on a vendor or on a coverage area, your job as AR professional is done. Don’t… While some firms have robust sharing practices, such as repositories for presentations and vendor briefing teams that check which other analysts may be interested in a briefing,… Read More →

Larry De’Ath’s Top 10 Best Practices for Analyst Relations

(Our thanks go to Steve Keifer for writing this appreciation of Larry De’Ath, who died this time last year. Steve outlines Larry’s views on analyst relations, which were always notable. I first came across Larry in 1999, when he was at Merant, but really got to know him in 2004 after he joined GXS. It’s… Read More →

MQs, accreditation and a debate on IT services – all in the same evening

Those of us fortunate enough to be able to attend* yesterday’s IIAR Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members).  It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed was David… Read More →

Don’t forget analysts have a unique vantage point

Carter usefully reminds us, via a post from Jeremiah Omywang, that analysts can do their jobs (provide detailed analysis on market trends and ICT vendor strategies) because they have gained over time un-matched access to leaders at ICT vendors: Access to those with access – One reason why end users buy analyst advisory subscriptions «… Read More →

IIAR research highlights importance of International AR

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “Why do International Analyst Relations matter?” (subscribers only) is now available to all IIAR members. As AR professionals, we all are familiar with the value and sales influence of industry… Read More →

Gartner engages in debates on their blog

Following some critical comments from a vendor on a Magic Quadrant, Gartner analyst Andreas Bitterer posted an answer on his own blog: Setting the Record Straight While personally I would not say that publically challenging a research piece is likely to produce a positive outcome for a vendor, it’s refreshing to see a Gartner analyst… Read More →

November IIAR London Forum Features Analyst Panel on the “Cloud”

The IIAR London Forum is scheduled for Thursday, November 18th in Central London from 3:45 – 6:30 pm.  We will have a panel of the following experts on the Cloud who will be answering questions on the industry and AR best practices. The moderator is Duncan Chapple of Lighthouse AR. TPI, Luke Mansell, Director HfS, Euan… Read More →

Verdantix Webinar Date Change to November 4th

To avoid conflicting with other IT related events Verdantix has changed the date to November 4th, all other details remain the same. WHAT SUSTAINABLE BUSINESS MEANS FOR ANALYST RELATIONS MANAGERS – FREE WEBINAR Thursday, November 4, 2010 5.00pm – 6.00pm (UK) 12 noon – 1.00pm (EDT) Every business decision has a sustainability consequence – buying… Read More →