Simon Levin / Skills Connections (IIAR, 2013)

[Guest Post] Does the consulting approach beat published research?

By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but… Read More →

IIAR Teleconference: KCG and Intelligen present an APJ view of the global analyst landscape

Due to popular demand we will once again be holding KCG’s presentation on the global analyst landscape. It proved a huge hit among US and EMEA AR audiences so we would like to extend the opportunity to those of you in Asia-Pacific to take part. The teleconference will be held on Wednesday 6th June at… Read More →

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray… Read More →

Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This… Read More →

Social Media In the Eyes of Asia-Pacific Analysts

Last week, IIAR Board Member and APJ Chapter Lead – Dave Noble – presented his findings from the latest Intelligen annual survey* on what analysts are looking for from AR in APJ. Discussion focused on social media and what this means for the AR professional. According to analysts in APJ the number one social media… Read More →

Downfall: Gartner MQ and learnings

In this post and in the comment, AR professionals and analysts will find useful tips and best practices on the Gartner Mqgic Quadrant (also applies to the Forrester Wave and IDC Insights Short Lists). Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[Guest Post] Have online channels changed the nature of influence?

So, are analysts influencing via online channels? How is influence really conveyed by analysts to decision makers? Has it moved mainly to online or is it still by telephone enquiries and face-to-face advice? Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[GUEST POST] Vendors: suggestions to maximize briefing value, by Carol Rozwell / Gartner

Carol Rozwell from Gartner (blog, @CRozwell, bio) kindly allowed us to reproduce here her post on Vendors: suggestions to maximize briefing value. It neatly complement her peer Linda Rowan from IDC’s Briefing tips and best practices.   Last week, I was treated to a number of interesting vendor briefings, the most engaging of which was… Read More →

[Guest Post] Identifying influencers by apparent importance vs real trust

Analyst relations professionals are dealing with more types of analysts and analyst-like influencers every day. How do you know who’s important among these new faces? Some insights from a pharma influencer relations study can give you fresh perspectives on identifying, differentiating and prioritizing your AR targets. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Next IIAR discussion group call on AR measurement and evaluation

Our next monthly discussion group teleconference is next Wednesday, January 20th, on the topic of AR measurement and evaluation. The call will be lead by Ellie Warner, who recently authored a Best Practice white paper on this topic for the IIAR. IIAR members who would like to join the call, please contact Hannah Kirkman for… Read More →

Best practice AR at the Mobile World Congress: panel discussion highlights

Yesterday the IIAR had a great turn-out for its teleconference on best practice analyst relations at the Mobile World Congress this February in Barcelona. The discussion was exceptional and the featured panelists included: • AMDOCS, Brian McManus • CCS Insight, Ben Wood • Ericsson, Peter Olofsson • Vodafone, Janine Aitken-Young. Here are some of the… Read More →

[Guest post] Blogger relations at SAP by Michael Krigsman

My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers. Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead,… Read More →

Join the IIAR for a teleconference on AR best practice at Mobile World Congress

Mobile World Congress 2010 (MWC) is now less than two months away and the clock is ticking. In past years up to 50,000 attendees showed up in Barcelona, all hoping to make the most out of the event. What’s the best strategy for successful AR in this kind of environment? Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

The British Are Coming! Datamonitor stalks Gartner analysts

Datamonitor’s truck rolled around the Gartner headquarters in Stamford, CT, this morning. The firm’s Ovum’s business is aiming to hire, and the hoarding on the van asked analysts to send their resume in. As Greg has argued, Datamonitor may have to work hard to get Gartner analysts’ attention: and it seems to know it. Share… Read More →

[Job Posting] Strategy Analytics Seeks Analyst for Enterprise Mobility

In order to extend our research leadership in enterprise mobility, Strategy Analytics, is offering an outstanding career opportunity for a disciplined and results-driven team member to join our Wireless Enterprise Strategies (WES) team. A strong desire for success, visibility in a highly dynamic industry, and a background within the wireless telecommunications, enterprise IT and/or market… Read More →

Reminder to Register for the March 24 IIAR London Forum

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts,Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit. We still have a few places left,… Read More →

March IIAR London Forum Features Gartner

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts, Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit. Members should RSVP to… Read More →

IIAR Salary Survey findings: AR at 30% premium, global scope pushes AR salaries to $120,000

The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been… Read More →

[Job Posting] Part-time Position as IIAR Secretary

Part-time position available for IIAR secretary, approximately 2 days per week. Manage administration of small non-profit organisation including: membership applications and renewals, maintain acounts, manage events program including bi-monthly London Forums and monthly teleconferences, manage blog & Huddle postings, and bi-monthly newsletter. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Reminder to Attend Jan 20th IIAR London Forum

The IIAR London Forum is scheduled for Thursday, January 20th in Central London from 3:45 – 6:30 pm. The guest analyst session will feature a discussion with Ovum analysts. Brett Azuma, Senior Vice President at Ovum will be joined by Tim Jennings and Carter Lusher. We still have a few places left, and non-members are invited… Read More →