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[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →

[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success

Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the… Read More →

Around Mark McGregor from MWD Advisors in 10 Questions

Mark McGregor is Principal Analyst for MWD Advisor’s BPM programme with a Six Sigma Black Belt and certified PRINCE2 practitioner. He recently joined the company having previously worked for Bloor Research as Research Director. You can find out more about Mark via his twitter feed and on LinkedIn or alternatively read the latest from the MWD blog…. Read More →

New IIAR Board member: Welcome Simon Levin

We wanted to let you know that unfortunately Karsten Scherer has decided to step down from the IIAR Board because of unforeseen personal and work commitments.   We’re sorry that he’s leaving us and would like to thank him for his contribution.  We hope that he’ll able to support the growth and development of the IIAR… Read More →

IIAR Café at Forrester Forums – 19 June in Paris

The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris.  It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former… Read More →

Latest IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering

The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to… Read More →

[GUEST POST] Analyst Relations Basics – part three

Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but… Read More →

[GUEST POST] Analyst Relations Basics – part two

One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement… Read More →

[GUEST POST] Analyst Relations Basics – part one

I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Next IIAR discussion group on linking AR with sales

Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales. The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture. IIAR members who would… Read More →

[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai

Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

[Job Posting] Large ICT Company Seeks AR Manager – Mumbai, India

Manager, Corporate Analyst Relations The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, this function will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through… Read More →

Around Josh Krischer from Josh Krischer & Associates in 12 questions

This week, in our continuing series of analyst interviews, Josh Krischer, founder and principal analyst with Josh Krischer & Associates, shares his insight on the IT analysis market. What are your coverage areas? I cover Mainframes, high-end computing, storage, disaster recovery techniques and data center consolidation. What are your opinions of the IT Analysis Marketplace… Read More →

Around Ray Wang from Forrester in 10 questions

This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too. What are your coverage areas? Research… Read More →

Blog readership continues to double

Readership of the IIAR’s blog has continued to rise over the last few months. In fact, the number of visitors doubled in February, March and April. David’s post on Ethics and Independence Among Industry Analysts has caught huge attention, as has Jonny’s Analyst of the year survey. The next most-read article was about our 2007… Read More →

Around R. David Hofferberth of Service Performance Insight in 12 questions

Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →

IDG to merge IDC with Gartner?

We have heard today (from three sources) that IDG, the parent of IDC, intends to buy Silver Lake Partners’ share in Gartner and the holdings of CEO Eugene Hall. As part of the deal Neil Bradford, former head of Forrester Americas, and Anthony Parslow, until recently head of Datamonitor, will replace Gene Hall as co-CEOs…. Read More →

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →

A dream for a collaborative AR platform

Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →