New IIAR Board member: Welcome Simon Levin

We wanted to let you know that unfortunately Karsten Scherer has decided to step down from the IIAR Board because of unforeseen personal and work commitments.   We’re sorry that he’s leaving us and would like to thank him for his contribution.  We hope that he’ll able to support the growth and development of the IIAR… Read More →

IIAR Café at Forrester Forums – 19 June in Paris

The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris.  It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former… Read More →

Around Dean Bubley from Disruptive Analysis in 10 questions

Today we learn more about Dean Bubley, Founder and Director of Disruptive Analysis. Having gained a degree from the highly prestigious, University of Oxford, Dean spent nine years at Datamonitor becoming Chief Analyst and Consulting Director. He then spent a brief stint as an equity analyst before setting up his own business, which celebrates its 10th anniversary… Read More →

Around James Quin from Info-Tech Research Group in 10 questions

James Quin, Director of Research, Events Division tells us more about himself and what he respects among AR professionals. Until recently James was Lead Research Analyst looking after all research in the areas of IT Security, Regulation and Compliance and Disaster Preparedness. You can find out more about James on LinkedIn and on twitter. What are your… Read More →

IIAR UK Summer Networking Event: Thurs 5th July, 5pm

Our ever-popular UK summer networking event is back! On Thursday 5th July, 5pm BST onwards the IIAR will be holding the networking event of the year.With many of the UK’s top analysts in attendance it’s a great opportunity to mingle with your regular analyst targets and meet some new faces from less familiar firms too…. Read More →

Around Keith Humphreys from euroLAN Research in 10 questions

Today is an opportunity to find out more about Keith Humphreys at euroLAN Research. Keith is a consultant based in the UK and has been with euroLAN since 1994 studying networking vendors, analysing their markets and competitors. He holds a degree in Engineering from the University of Westminster and can be found on twitter and Linkedin.  What are your coverage… Read More →

Latest IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering

The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to… Read More →

[GUEST POST] Analyst Relations Basics – part three

Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but… Read More →

[GUEST POST] Analyst Relations Basics – part two

One in-house AR who used to work in PR pointed out yesterday that for some IT firms, even getting on the radar of the industry analysts is of value, so perhaps I was a little harsh. While I accept his point, I contend that unless the initial awareness-raising is followed up with a systematic engagement… Read More →

[GUEST POST] Analyst Relations Basics – part one

I generally contend that AR programmes can have three levels of sophistication. Today I will look at the most basic (and ineffective) level and I’ll follow it up with a discussion of more advanced AR over the next couple of days. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Next IIAR discussion group on linking AR with sales

Our next monthly discussion group teleconference is next Monday, February 22nd, on the topic of linking AR with sales. The call will be lead by Ed Gyurko, who is currently authoring a Best Practice white paper on this topic for the IIAR. Ed will be joined by Allen Valahu from Accenture. IIAR members who would… Read More →

Gartner is growing, its end-user influence as well

Interesting comment from Carter in his post about Gartner’s earnings Gartner Q4 and full year 2009 earnings – implications for analyst relations and research clients » SageCircle Blog: AR teams should use Gartner’s growth in enterprise clients as an education tool with stakeholders and executive sponsors. Rather than experiencing shrinking influence in this recession, Gartner… Read More →

Gartner Wields the Most Influential Influencers, Peers, Not Analysts

A Glimpse into Peer Connect Every AR person knows that many of the most influential analysts in the information technology industry work at Gartner.  But analysts are not the most influential influencers out there, peers are – IT buyers and practitioners most trust the insights of other IT buyers and practitioners who have been through… Read More →

5 Criteria for Right-Sizing AR Teams

Note:  This was cross-posted from IIAR board member Evan Quinn’s blog: link. An AR friend of mine recently asked if there was a formula or guideline for right-sizing AR teams. Unfortunately, there is no simple formula to the staffing question, but off the top of my head there are five factors that contribute to determining… Read More →

Blog readership continues to double

Readership of the IIAR’s blog has continued to rise over the last few months. In fact, the number of visitors doubled in February, March and April. David’s post on Ethics and Independence Among Industry Analysts has caught huge attention, as has Jonny’s Analyst of the year survey. The next most-read article was about our 2007… Read More →

Around R. David Hofferberth of Service Performance Insight in 12 questions

Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →

IDG to merge IDC with Gartner?

We have heard today (from three sources) that IDG, the parent of IDC, intends to buy Silver Lake Partners’ share in Gartner and the holdings of CEO Eugene Hall. As part of the deal Neil Bradford, former head of Forrester Americas, and Anthony Parslow, until recently head of Datamonitor, will replace Gene Hall as co-CEOs…. Read More →

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →

A dream for a collaborative AR platform

Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →

IIAR members feel Forrester rise, Bloor falls

At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working… Read More →