IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations… Read More →

IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed… Read More →

Ovum logo - IIAR website

[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →

[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success

Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the… Read More →

Around Mark McGregor from MWD Advisors in 10 Questions

Mark McGregor is Principal Analyst for MWD Advisor’s BPM programme with a Six Sigma Black Belt and certified PRINCE2 practitioner. He recently joined the company having previously worked for Bloor Research as Research Director. You can find out more about Mark via his twitter feed and on LinkedIn or alternatively read the latest from the MWD blog…. Read More →

IIAR discussion group: AR best practice for analyst events

IIAR discussion group: AR best practice for analyst events by Ed Gyurko. The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums,Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00… Read More →

[GUEST POST] Doing a Joint Announcement with Your Competitors

Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[People on the move] Ellie Warner joins HP AR

After a busy year’s freelancing Ellie Warner is moving back to the corporate world to head HP’s AR program in APAC. Working for the company’s Enterprise Business Group, she will be based in Singapore.Prior to that, Ellie worked at Sun Microsystems where she built the International AR program in Europe and Asia. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Proteiform Analystus -the multichannel dilemna for IT analysis firms in the socmed era

I was reading Merv’s post on Analysts Don’t List Themselves on Social Media « Merv’s Market Strategies for IT Suppliers and it coiincidentally resonated with a conversation I was having this week with an account manager at an IT analysis research form. Merv’s point that twitter handles and blogs are not listed on analyst bios raises… Read More →

How far should an NDA go?

Jeff Mann from Gartner (@JeffMann) blogged yesterday about NDA Games. It’s an interesting subject, in particular with respect to what useage analysts are allowed to make of information disclosed in an NDA briefing, or to spell it out, a briefing during which the information exchanged is disclosed under a “Non Disclosure Agreement”. Just to go… Read More →

[GUEST POST] Josh “Groundswell” Bernoff on What do analysts actually do?

Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Latest IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering

The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to… Read More →

Around Jennifer Belissent from Forrester in 10 questions

Jennifer Belissent, PhD. is  a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog… Read More →

IIAR 2011 Summer Networking Event Busier Than Ever!

Last night IIAR members and analysts from across Europe came together at a networking event hosted in London. It proved incredibly popular with over 70 attendees from across 19 different analyst firms and 25 technology firms or AR agencies. The event was sponsored by AxiCom and we would like to extend a huge ‘thank you’ to… Read More →

[GUEST POST] An Analyst’s Take on the Crisis in AR by Saverio Romeo / Frost & Sullivan

A New Approach to Market Analysis for the Evolving Mobile Communications Industry  An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost  The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice… Read More →

Around Peter O’Neill from Forrester in 10 questions

Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter. What are your… Read More →

IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona. This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help… Read More →

[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai

Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

[Job Posting] Large ICT Company Seeks AR Manager – Mumbai, India

Manager, Corporate Analyst Relations The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, this function will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

Analysis 2.0 = now?

Great post from Jeremiah Owyang from Forrester on the The 7 Tenets of the Connected Analyst. My question to him is: how do you devise a research agenda and how maintain the right distance to separate reporting/blogging from analysis when your online life is connected, virtual and immediate? Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Kudos to the Gartner Ombudsman for asking tough questions

I read this post on the new Gartner Ombudsman blog today: How confidential is “confidential” information? It’s about what happens when an analysts defects to join your competitors. Granted, there is no simple answer and in reality we’re in a very incestuous industry, but kudos to Nancy Erskine for asking tough questions. Personally, my sense… Read More →

Around David Mitchell / Ovum in 10 questions

We have the pleasure today of  welcoming David Mitchell, Senior Vice President, IT Research, Ovum and Research Fellow, Datamonitor Group. David has his own blog on IT issues in Asian and other emerging economies: Geosophical Technologies. What are your coverage areas? Very wide. I’ve published about a range of things. In terms of industry verticals I’ve… Read More →

Around Mitul Mehta of TekPlus in 10 questions

Continuing our occasional series of analyst interviews, we’re delighted to welcome Dr. Mitul Mehta, Managing Director with TekPlus, into the hotseat to share his views on the industry. What are your coverage areas? My coverage area is fairly broad involving most of ICT. This came about due to my background from the very early days… Read More →

Around Josh Krischer from Josh Krischer & Associates in 12 questions

This week, in our continuing series of analyst interviews, Josh Krischer, founder and principal analyst with Josh Krischer & Associates, shares his insight on the IT analysis market. What are your coverage areas? I cover Mainframes, high-end computing, storage, disaster recovery techniques and data center consolidation. What are your opinions of the IT Analysis Marketplace… Read More →

Around Ray Wang from Forrester in 10 questions

This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too. What are your coverage areas? Research… Read More →