Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This… Read More →

Social Media In the Eyes of Asia-Pacific Analysts

Last week, IIAR Board Member and APJ Chapter Lead – Dave Noble – presented his findings from the latest Intelligen annual survey* on what analysts are looking for from AR in APJ. Discussion focused on social media and what this means for the AR professional. According to analysts in APJ the number one social media… Read More →

[GUEST POST] The Wi-Fi isn’t working!

I’m here at an analyst conference, trying to combine a seamless online and offline experience. The presentations are compelling, the panel discussions are lively, and I should be using social media to augment and amplify the information I’m soaking up from my seat in the second-to-back row. Except that I can’t. Because, as usual, the Wi-Fi… Read More →

IIAR AR Cafe at Infosec – London, UK

On Tuesday 24th April, 5-7pm BST, the IIAR will be hosting an informal get together for IIAR members, AR professionals and analysts. For those of you attending the Infosec event, we thought you might be grateful for an excuse to relax with colleagues over drinks, after a busy day of meetings and seminars. It’s an… Read More →

Improvements Are In the Works!

One of the IIAR Board’s goals for 2012 and beyond has been to improve both the depth and frequency of its engagement with IIAR members and the AR community at large. The new Board of Directors has been planning for this, and we’re now moving into “execution mode” to put those plans into action. We’ll… Read More →

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne……. Read More →

[Guest post] Blogger relations at SAP by Michael Krigsman

My take. SAP understood early on that traditional corporate communications has shifted from a message-based orientation to identifying, building, and nurturing relationships with influencers. Despite the maturity and excellence of its program, however, SAP now faces competition in blogging relations from other enterprise vendors, some of whom are catching up quickly. To maintain its lead,… Read More →

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[GUEST POST] Briefing tips and best practices from Lisa Rowan / IDC

Our guest post today is from Lisa Rowan (@lisarowan), IDC’s Program Director for HR, Learning and Talent Strategies.  Read on for Lisa’s tips for briefing analysts from the analyst perspective. There are excellent resources available to assist the AR profession including IIAR but on this side of the briefing table, it seems like that advice… Read More →

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WORLD EXCLUSIVE: Gideon Gartner on the IIAR Blog!

Well, almost…. Ovum kindly gave us an exclusive for the video below. Following Datamonitor’s re-launch of their consolidated IT research brands under the Ovum name, they have held two back to back events in London and New York: Collaborative Intelligence launch event. The London event featured “the Patriarch” Gideon Gartner (the founder of Gartner and… Read More →

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Gartner clocks up the hype cycle

Gartner just released the successor (but not a replacement) to the Hype Cycle: the Gartner IT Market Clock The press release is here: Gartner IT Market Clock Tell us what you think and how it will impact you! Share this…

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Four ways analysts must respond to the crisis

The IIAR’s developing discussion on the crisis in AR (reflected by analysts’ declining comfort in recommending solutions) took interesting turn recently. In the the institute’s second conference call on the topic, I was asked to spell out suggestions for how analysts can reverse the falling quality of information sharing by vendors, which is the root… Read More →

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Around Jennifer Belissent from Forrester in 10 questions

Jennifer Belissent, PhD. is  a Senior Analyst at Forrester, serving the Vendor Strategy professional role within the Tech Industry Client Group. Having recently moved from the US Jennifer now lives in Les Houches, France, about an hour outside of Geneva, and regularly spends time at Forrester’s offices in Paris. Jennifer can be heard via her blog… Read More →

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IIAR 2011 Summer Networking Event Busier Than Ever!

Last night IIAR members and analysts from across Europe came together at a networking event hosted in London. It proved incredibly popular with over 70 attendees from across 19 different analyst firms and 25 technology firms or AR agencies. The event was sponsored by AxiCom and we would like to extend a huge ‘thank you’ to… Read More →

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[GUEST POST] An Analyst’s Take on the Crisis in AR by Saverio Romeo / Frost & Sullivan

A New Approach to Market Analysis for the Evolving Mobile Communications Industry  An argument in favour of multi-disciplinary analysts By: Saverio Romeo, Frost  The mobile communications industry has been infrastructure-centric for a long time. The core has been the network. The value added has been the services offered on this network. For many years, voice… Read More →

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IIAR UK Celebrates Summer!

The IIAR will be hosting a summer party on Thursday 14th July, 5pm onwards in central London. While the weather is nice (kind of!) and before event season kicks in, we thought what better way to spend an evening, than chatting with industry peers over a cold drink. It’s a chance to catch up with… Read More →

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Around Peter O’Neill from Forrester in 10 questions

Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter. What are your… Read More →

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IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona. This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help… Read More →

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[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai

Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

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Around David Mitchell / Ovum in 10 questions

We have the pleasure today of  welcoming David Mitchell, Senior Vice President, IT Research, Ovum and Research Fellow, Datamonitor Group. David has his own blog on IT issues in Asian and other emerging economies: Geosophical Technologies. What are your coverage areas? Very wide. I’ve published about a range of things. In terms of industry verticals I’ve… Read More →

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Dealing with AR

In this article, Alan Pelz-Sharpe, Principal with CMS Watch and former VP North America for Ovum, shares some very interesting insights on AR from the analyst’s perspective. Some tips on how not to deal with a critical ‘independent’ analyst I have been an analyst and commentator for 10 years now – for most of that… Read More →

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Around Josh Krischer from Josh Krischer & Associates in 12 questions

This week, in our continuing series of analyst interviews, Josh Krischer, founder and principal analyst with Josh Krischer & Associates, shares his insight on the IT analysis market. What are your coverage areas? I cover Mainframes, high-end computing, storage, disaster recovery techniques and data center consolidation. What are your opinions of the IT Analysis Marketplace… Read More →

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Around Ray Wang from Forrester in 10 questions

This week we have the pleasure of interviewing R “Ray” Wang from Forrester Research. In his spare time, he also contributes to the insightful Software Insiders blog. Thanks to Ray for his insights on the Software industry and also some thought provoking views on the IT Analysis industry too. What are your coverage areas? Research… Read More →

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Blog readership continues to double

Readership of the IIAR’s blog has continued to rise over the last few months. In fact, the number of visitors doubled in February, March and April. David’s post on Ethics and Independence Among Industry Analysts has caught huge attention, as has Jonny’s Analyst of the year survey. The next most-read article was about our 2007… Read More →

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Around R. David Hofferberth of Service Performance Insight in 12 questions

Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →

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