Around Mark McGregor from MWD Advisors in 10 Questions

Mark McGregor is Principal Analyst for MWD Advisor’s BPM programme with a Six Sigma Black Belt and certified PRINCE2 practitioner. He recently joined the company having previously worked for Bloor Research as Research Director. You can find out more about Mark via his twitter feed and on LinkedIn or alternatively read the latest from the MWD blog…. Read More →

New IIAR Board member: Welcome Simon Levin

We wanted to let you know that unfortunately Karsten Scherer has decided to step down from the IIAR Board because of unforeseen personal and work commitments.   We’re sorry that he’s leaving us and would like to thank him for his contribution.  We hope that he’ll able to support the growth and development of the IIAR… Read More →

IIAR Café at Forrester Forums – 19 June in Paris

The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris.  It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former… Read More →

Ovum lays out its strategy to the IIAR

Last week the IIAR was given an insight into the new strategy at Ovum in a one and a half hour Q&A session with four of the company’s top executives. The in-person event in London saw Ovum’s MD (Brett Azuma), Global Director for IT (Ian Charlesworth), Global Director for Telecoms (Richard Mahony) and Chief Telecoms… Read More →

Around Dean Bubley from Disruptive Analysis in 10 questions

Today we learn more about Dean Bubley, Founder and Director of Disruptive Analysis. Having gained a degree from the highly prestigious, University of Oxford, Dean spent nine years at Datamonitor becoming Chief Analyst and Consulting Director. He then spent a brief stint as an equity analyst before setting up his own business, which celebrates its 10th anniversary… Read More →

Around James Quin from Info-Tech Research Group in 10 questions

James Quin, Director of Research, Events Division tells us more about himself and what he respects among AR professionals. Until recently James was Lead Research Analyst looking after all research in the areas of IT Security, Regulation and Compliance and Disaster Preparedness. You can find out more about James on LinkedIn and on twitter. What are your… Read More →

[People on the move] Ellie Warner joins HP AR

After a busy year’s freelancing Ellie Warner is moving back to the corporate world to head HP’s AR program in APAC. Working for the company’s Enterprise Business Group, she will be based in Singapore.Prior to that, Ellie worked at Sun Microsystems where she built the International AR program in Europe and Asia.

Proteiform Analystus -the multichannel dilemna for IT analysis firms in the socmed era

I was reading Merv’s post on Analysts Don’t List Themselves on Social Media « Merv’s Market Strategies for IT Suppliers and it coiincidentally resonated with a conversation I was having this week with an account manager at an IT analysis research form. Merv’s point that twitter handles and blogs are not listed on analyst bios raises… Read More →

How far should an NDA go?

Jeff Mann from Gartner (@JeffMann) blogged yesterday about NDA Games. It’s an interesting subject, in particular with respect to what useage analysts are allowed to make of information disclosed in an NDA briefing, or to spell it out, a briefing during which the information exchanged is disclosed under a “Non Disclosure Agreement”. Just to go… Read More →

Friday: scheduling

Scheduling is one of my pet peeves, simply because locking diaries for a briefing between an exec and an analyst is complicated. They’re just usually really busy and travel so much they have a better chance to bump into each other in an aiport lounge than on a conference call! I sometimes think it’s easier… Read More →

Latest IIAR Best Practices Paper – A New Foundational Approach to Analyst Tiering

The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to… Read More →

Scheduling made easy?

Scheduling is one of the most time consuming (and least rewarding) tasks AR Managers have to perform in their duty, think of trying to play a 4D Tetris game or being a dating agency for high-speed particules in in LHC.

[GUEST POST] Analyst Relations Basics – part three

Level 3 part 1: How Vendors Leverage Analyst Subscriptions EFFECTIVE ANALYST RELATIONS REQUIRES SUBSCRIPTIONS. There, I’ve said it. In capitals. Feel free to disagree with me, but please allow me to explain where I’m coming from… In the world of ICT, analysts are a unique influencer, not only do they interact with multiple audiences, but… Read More →

IIAR Café at Gartner Symposium, Orlando – 17 Oct 2011

The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17th October, 6pm ET. After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would… Read More →

[Guest Post] IIAR UK Forum – Sales and Social Media Debated

I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula Fitzsimons gave… Read More →

IIAR Asia/Pacific Virtual Forum: Value of Social Media to APJ AR

The IIAR will be holding is first Virtual Forum in Asia/Pacific with a guest panel to discuss: What’s the value of social media to Asia/Pacific AR professionals? Steven Noble – Senior Analyst (eBusiness & Channel Strategy), Forrester Mandi Bateson – Director, Digital, Hill & Knowlton Dave Noble – Asia/Pacific Chapter Lead, IIAR (moderator) (more…)

IIAR USA Virtual Forum with Jeff Golterman, Gartner

The IIAR USA will be holding its next virtual Forum with Jeff Golterman, GVP, Product Management, Gartner on Thursday 22nd September, 8am PT / 11am ET / 4pm BST. This is your opportunity to offer constructive feedback for changes to Gartner practices that impact AR – so bring your best ideas.   In particular Jeff is… Read More →

Is shooting on the referee productive?

Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted… Read More →

Best practices for managing the Forrester Wave

Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has… Read More →

Jeff Mann on Symposium

Jeff Mann from Gartner has posted an interesting account on How Gartner Symposium Happens. While it won’t be new news to seasonned AR professionals, it should still be worked in your AR plan to time key tactics and ensure your key analysts understand your company positioning and roadmap before they’re on stage.

Softcopy formats

I first need to start this post with an apology to Merv, as I’ve kept calling him Adrian -it’s probably that it sounded more like a first name than Merv to my little French brain. So, apologies Adrian Merv! Anyway, Merv started a poll on should AR Provide Soft Copies of Briefing Content? and asked me… Read More →

MQs, accreditation and a debate on IT services – all in the same evening

Those of us fortunate enough to be able to attend* yesterday’s IIAR Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members).  It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed was David… Read More →

Tower Bar Frankfurt/Main (IIAR website)

Team Work Needed for 2009!

For 2009, the AR and IT research community will need to work closely together. The year won’t be very easy economically, and we believe it is crucial to keep the exchange of viewpoints alive. This post also contains part one of two of a podcast with an IIAR board member.