Gartner publishes MQ FAQ

The Gartner Ombudswoman has just blogged >link< about a new frequently asked questions document on the Gartner Magic Quadrant. Overall it’s really useful and contains many points that AR pros should know. For instance, did you know the analysts had to raise a business case for every new MQ? This is meant to limit their… Read More →

Social media for the APJ AR pro

IIAR Asia-Pacific recently held a virtual forum to discuss social media. It was a great opportunity to talk more about one of the current hot topics in the AR industry and how it relates to the local APJ markets. Discussion centred on different uses of varying social media channels leading to the conclusion that social… Read More →

IIAR Bangalore Forum meet to discuss the Indian AR community

The recent IIAR Bangalore Forum, hosted by Aarti Patil (WNS / IIAR India Chapter Lead) proved a huge success and the perfect networking opportunity for AR professionals in India. Discussion focused on key highlights of the changing landscape of the Indian analyst relations (AR) community. This encompassed the evolving approach needed, maturing expectations and tools… Read More →

IIAR Bangalore Forum: RSVP for this event

The IIAR Indian Chapter is organising an event in Bangalore this Thursday, the 13th October from 1300 till 1700 IST. At this in person event, members will be able to connect and catch up on latest trends in India and most importantly what’s happening on the Indian analyst relations landscape. Non-members can attend once as… Read More →

Softcopy formats

I first need to start this post with an apology to Merv, as I’ve kept calling him Adrian -it’s probably that it sounded more like a first name than Merv to my little French brain. So, apologies Adrian Merv! Anyway, Merv started a poll on should AR Provide Soft Copies of Briefing Content? and asked me… Read More →

MQs, accreditation and a debate on IT services – all in the same evening

Those of us fortunate enough to be able to attend* yesterday’s IIAR Forum enjoyed a treat. Ed Gyurko presented the latest IIAR whitepaper on Magic Quadrant submissions (available from Monday, free of charge to members).  It will prove immensely useful to those who have to work on the seminal Gartner reports. Following Ed was David… Read More →

Don’t forget analysts have a unique vantage point

Carter usefully reminds us, via a post from Jeremiah Omywang, that analysts can do their jobs (provide detailed analysis on market trends and ICT vendor strategies) because they have gained over time un-matched access to leaders at ICT vendors: Access to those with access – One reason why end users buy analyst advisory subscriptions «… Read More →

IIAR research highlights importance of International AR

As a result of doing some research on International AR practices and gaining input during the January IIAR forum in London, the following paper on “Why do International Analyst Relations matter?” (subscribers only) is now available to all IIAR members. As AR professionals, we all are familiar with the value and sales influence of industry… Read More →

Gartner engages in debates on their blog

Following some critical comments from a vendor on a Magic Quadrant, Gartner analyst Andreas Bitterer posted an answer on his own blog: Setting the Record Straight While personally I would not say that publically challenging a research piece is likely to produce a positive outcome for a vendor, it’s refreshing to see a Gartner analyst… Read More →

What’s my job?

I started a draft a long time ago to describe what my job is, and as usual Carter was quicker off the mark 🙂  He wrote a nice one on Defining “Analyst Relations” (SageCircle Blog), see my comment below his post. What do you think AR is? I also bookmarked a while back those links:… Read More →

Analysis 2.0 = now?

Great post from Jeremiah Owyang from Forrester on the The 7 Tenets of the Connected Analyst. My question to him is: how do you devise a research agenda and how maintain the right distance to separate reporting/blogging from analysis when your online life is connected, virtual and immediate? Share this…

Analysts: When you’re looking for a briefing – help me to help you

As much as Analyst Relations professionals spend time pitching briefings to analysts, we also spend alot of time fielding briefing requests from analysts with specific needs whodon’t always appreciate how much work is required to set up a briefing. Before we actually get everyone in the same room or on the phone, we AR professionals… Read More →

5 Criteria for Right-Sizing AR Teams

Note:  This was cross-posted from IIAR board member Evan Quinn’s blog: link. An AR friend of mine recently asked if there was a formula or guideline for right-sizing AR teams. Unfortunately, there is no simple formula to the staffing question, but off the top of my head there are five factors that contribute to determining… Read More →

[Job Posting] Strategy Analytics Seeks Analyst for Enterprise Mobility

In order to extend our research leadership in enterprise mobility, Strategy Analytics, is offering an outstanding career opportunity for a disciplined and results-driven team member to join our Wireless Enterprise Strategies (WES) team. A strong desire for success, visibility in a highly dynamic industry, and a background within the wireless telecommunications, enterprise IT and/or market… Read More →

Reminder to Register for the March 24 IIAR London Forum

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts,Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit. We still have a few places left,… Read More →

March IIAR London Forum Features Gartner

The next IIAR London Forum is scheduled for Thursday, March 24th, from 3:45 to 6:30pm in Central London.  The guest session will feature Gartner analysts, Alexander Drobik, Group Team Manager, Business Applications and Processes research team, and Jeff Golterman, GVP, Product Management in Gartner’s High Tech and Telecom Programs business unit. Members should RSVP to… Read More →

IIAR Salary Survey findings: AR at 30% premium, global scope pushes AR salaries to $120,000

The analyst relations profession has, like the industry analyst industry, been a beneficiary of the difficult times over the last few years. While staff turnover has slowed greatly, AR managers continue to win a substantial salary premium over other marketing and communications managers. Because the compensation packages of AR managers can be complex, it’s been… Read More →

[Job Posting] Part-time Position as IIAR Secretary

Part-time position available for IIAR secretary, approximately 2 days per week. Manage administration of small non-profit organisation including: membership applications and renewals, maintain acounts, manage events program including bi-monthly London Forums and monthly teleconferences, manage blog & Huddle postings, and bi-monthly newsletter. Share this…

A dream for a collaborative AR platform

Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →

Gartner to present at IIAR January Forum

Aaron Yaverski, GVP High Tech Provider Product Management for Gartner, will be our guest speaker at the next IIAR Forum on January 31. Forums are open to IIAR members. For more information, please contact IIAR Secretary Hannah Kirkman. Share this…

IIAR members feel Forrester rise, Bloor falls

At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working… Read More →