IIAR Sydney Forum: The Who, What, Why, Where & How of Analyst Social Media Use in APJ

Drawing on Intelligen’s recent Understanding the Influencers survey of more than 130 analysts across APJ, Dave Noble (MD – Intelligen AR / IIAR Board member) will discuss use of various social media platforms by regional and country analysts and address some key questions for AR professionals in this region: Which analysts are using social media, and… Read More →

IIAR London Forum: Meet R “Ray” Wang and discuss the future of the industry analyst

You’ve almost certainly heard of R “Ray” Wang. First with Altimeter and now with Constellation Research, Ray is positioning himself at the forefront of a new breed of analysts. He and his colleagues are setting out to challenge the monopoly of the existing big firms by introducing new business models and approaches.  Agree with him or not, Ray is… Read More →

Informa presents on “Operator Strategies”

We are pleased to announce that Informa will be presenting some of its latest research around, “Operator Strategies: The Growing Lure of B2B2C Opportunities” on Thursday 9th February at 4pm GMT / 11am ET / 8am PT. Delivering the presentation will be Informa’s Chief Research Officer, Mark Newman (pictured). Discussion agenda: How over-the-top players took the value out of consumer… Read More →

IIAR Discussion Group – Dominic Pannell Makes Social Media Buzz

The IIAR will be holding a discussion group with Dominic Pannell (Director, Buzz Method Ltd) on Wednesday 25th January at 4-5pm GMT / 11-12pm ET / 8-9am PT. Agenda: Why Analyst Relations only solves part of the problem Analyst versus Stakeholder versus Influencer Relations versus relationships versus engagement The need to shift to Influencer Engagement… Read More →

Frédéric Munch named President of the Board of Pierre Audoin Consultants

December 15, 2011 – The Supervisory Board of Pierre Audoin Consultants (PAC), European leader in market research and strategic consulting on the software and IT services market, has named Frédéric Munch as Head of the Board. Frédéric Munch will take official charge of his new responsibilities from December 15, 2011. Frédéric Munch brings with him a rich… Read More →

Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012. Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume… Read More →

HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy New York, New York, November 29th, 2011 – HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting. … Read More →

TGIF – analyst magic quadrant

Funny post here with a “Magic Quadrant” (albeit a 3×3 matrix rather than 2×2): (Humor) The Rosetta Stone of IT Industry Analysts | ZDNet Well worth a read if you have a minute. More seriously, the point is all about selecting analysts in function of the intended audience and desired results. IMHO, tiering should be… Read More →

Is shooting on the referee productive?

Originally posted here: Contentious conversations in analyst relations As a side note, shooting on the referee rarely helps -the IIAR now has a best practice paper on how to deal with the Gartner Magic quadrants available to our member on our extranet. Contentious conversation 1 – integrity of analysts and the future of AR Blog my… Read More →

Best practices for managing the Forrester Wave

Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has… Read More →

IIAR PRESS RELEASE: THE IIAR ANNOUNCES ANALYST RELATIONS CERTIFICATION

London, 1 October 2009: Today, the Institute of Industry Analyst Relations (IIAR) is announcing its Analyst Relations Certification examination, the first independently administered qualification for analyst relations (AR) professional. The examination is aimed at encouraging AR managers to master best practices, analyst protocol, and basic knowledge of the industry. AR professionals who take the examination,… Read More →

Jeff Mann on Symposium

Jeff Mann from Gartner has posted an interesting account on How Gartner Symposium Happens. While it won’t be new news to seasonned AR professionals, it should still be worked in your AR plan to time key tactics and ensure your key analysts understand your company positioning and roadmap before they’re on stage. Share this…

Ray Wang named IIAR Analyst of the Year 2009

London, 25 August 2009: The Institute of Industry Analyst Relations (IIAR) today named Ray Wang, most recently Vice President, Principal Analyst with Forrester Research Inc., as its Analyst of the Year for the second year running. Ray was nominated by a global survey of 137 analyst relations professionals. Runners up for the title were Jon Collins… Read More →

Softcopy formats

I first need to start this post with an apology to Merv, as I’ve kept calling him Adrian -it’s probably that it sounded more like a first name than Merv to my little French brain. So, apologies Adrian Merv! Anyway, Merv started a poll on should AR Provide Soft Copies of Briefing Content? and asked me… Read More →

Around Peter O’Neill from Forrester in 10 questions

Today we hear more from Forrester’s Vice President and Principal Analyst – Peter O’Neill. Peter is dedicated to technology marketing research helping companies find the right balance across headquarters and field marketing operations. Now based in Frankfurt, Germany, Peter advises vendors and users worldwide and can be heard via his blog or on twitter. What are your… Read More →

IIAR Café at the Forrester IT Forum – 9 June, 2011

The IIAR will be hosting a members-only networking opportunity during the Forrester IT Forum, 8-10 June 2011 in Barcelona. This will be your chance to discuss pertinent AR issues, as well as hear more about the latest news from within the IIAR. Discussion will include; IIAR future plans and upcoming events. This is a great opportunity to help… Read More →

[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai

Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

[Job Posting] Large ICT Company Seeks AR Manager – Mumbai, India

Manager, Corporate Analyst Relations The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, this function will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

Around R. David Hofferberth of Service Performance Insight in 12 questions

Continuing our series of analyst interviews, next into the hotseat is David Hofferberth, from Service Performance Insights, one of the few analysts covering the Professional Services market -a huge but little spoken about industry. What are your coverage areas? I cover business applications that are used in the professional services sector. Traditionally, these have boiled… Read More →

IDG to merge IDC with Gartner?

We have heard today (from three sources) that IDG, the parent of IDC, intends to buy Silver Lake Partners’ share in Gartner and the holdings of CEO Eugene Hall. As part of the deal Neil Bradford, former head of Forrester Americas, and Anthony Parslow, until recently head of Datamonitor, will replace Gene Hall as co-CEOs…. Read More →

Around Clive Longbottom from Quocirca in 10 questions

This ’email interview’ is the first of -we hope- a long series, in which we will open the IIAR Blog to analysts and get their insight on the industry. Being the quickest off the mark, the privilege to test this format comes to Clive Longbottom, the founder of Quocirca. Read below on his unabridged views… Read More →

How do we decide that analysts are important?

A recent piece by Lighthouse Analyst Relations on “bloggers vs. analysts” raises some interesting questions about whether and how firms should target their limited AR resources. One argument says that AR professionals should focus their efforts only on those analysts who have the most direct influence on sales by advising end users, and that because of the… Read More →

A dream for a collaborative AR platform

Gartner Inc. (NYSE:IT) came around yesterday for the IIAR forum at CA’s offices (thanks to Geoff Dorrington for hosting). So, thank you Aaron Yaverski (GVP High Tech Provider Product Management) and Andrew Rosenblatt (from Product Development). They presented some of the roadmap for the “Gartner for AR” offering and this got me thinking…The first thing… Read More →

Gartner to present at IIAR January Forum

Aaron Yaverski, GVP High Tech Provider Product Management for Gartner, will be our guest speaker at the next IIAR Forum on January 31. Forums are open to IIAR members. For more information, please contact IIAR Secretary Hannah Kirkman. Share this…

IIAR members feel Forrester rise, Bloor falls

At Thursday’s IIAR forum in London I presented results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence. Credit for the survey belongs to Jonny Bentwood and the others on the IIAR’s survey working… Read More →