Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the… Read More →
With just a few days to go we now have a phenomenal 70 analysts attending this year’s IIAR UK Networking Event very kindly sponsored by AxiCom. Analysts from all the major firms will be represented including; Gartner, Forrester, IDC and Ovum, as well as more niche firms including; Aite Group, PAC, Informa and Freeform Dynamics…. Read More →
Roundup from the #forrester #itfeu12 (and #svme12 #sfe12 #iofe12 #ciofeu12) by @lludovic and @cdennington. What do you think of playbooks?
Mark McGregor is Principal Analyst for MWD Advisor’s BPM programme with a Six Sigma Black Belt and certified PRINCE2 practitioner. He recently joined the company having previously worked for Bloor Research as Research Director. You can find out more about Mark via his twitter feed and on LinkedIn or alternatively read the latest from the MWD blog…. Read More →
The IIAR will be hosting a cocktail reception for AR professionals on September 19, in conjunction with the annual ARchitect User Forum being put on by ARInsights. The IIAR-sponsored cocktail event is free of charge for all AR pros (IIAR members, prospective members and, of course, ARchitect User Forum attendees) and will be held from… Read More →
This year’s search to find the IIAR 2012 Analyst of the Year and IIAR Analyst Firm of the Year is now open. You will see that this year’s survey is a little different to last year’s. To help us validate the nominations we are asking you to rate your chosen analyst and analyst firm of the… Read More →
We wanted to let you know that unfortunately Karsten Scherer has decided to step down from the IIAR Board because of unforeseen personal and work commitments. We’re sorry that he’s leaving us and would like to thank him for his contribution. We hope that he’ll able to support the growth and development of the IIAR… Read More →
The IIAR will be hosting an informal networking session at the Forrester Forums during the evening of Tuesday 19th June in Paris. It’s a chance to unwind, discuss the day’s events with AR colleagues and talk about the latest activities and upcoming events within the IIAR. Hosting the Cafe will be Ludovic Leforestier (@lludovic) from BearingPoint and former… Read More →
Last week the IIAR was given an insight into the new strategy at Ovum in a one and a half hour Q&A session with four of the company’s top executives. The in-person event in London saw Ovum’s MD (Brett Azuma), Global Director for IT (Ian Charlesworth), Global Director for Telecoms (Richard Mahony) and Chief Telecoms… Read More →
Today we learn more about Dean Bubley, Founder and Director of Disruptive Analysis. Having gained a degree from the highly prestigious, University of Oxford, Dean spent nine years at Datamonitor becoming Chief Analyst and Consulting Director. He then spent a brief stint as an equity analyst before setting up his own business, which celebrates its 10th anniversary… Read More →
Highlights from the IIAR Best Practices teleconference for analyst sponsored events.
IIAR discussion group: AR best practice for analyst events by Ed Gyurko. The IIAR will hold a discussion group teleconference on the subject of AR best practice at analyst-firm sponsored events like Forrester’s IT Forums,Gartner Symposia and IDC Directions on Thursday 6th May 2010 from 1500 BST to 1600 BST / 10:00am EST to 11:00… Read More →
Recently, I’ve done joint announcements with Oracle, SAP, HP, Tibco, Software AG and HP. As you can imagine, I’ve had varying relationships with each and I’m happy to report that the state of the A/R industry is good and that we can work together.
After a busy year’s freelancing Ellie Warner is moving back to the corporate world to head HP’s AR program in APAC. Working for the company’s Enterprise Business Group, she will be based in Singapore.Prior to that, Ellie worked at Sun Microsystems where she built the International AR program in Europe and Asia.
I was reading Merv’s post on Analysts Don’t List Themselves on Social Media « Merv’s Market Strategies for IT Suppliers and it coiincidentally resonated with a conversation I was having this week with an account manager at an IT analysis research form. Merv’s point that twitter handles and blogs are not listed on analyst bios raises… Read More →
Jeff Mann from Gartner (@JeffMann) blogged yesterday about NDA Games. It’s an interesting subject, in particular with respect to what useage analysts are allowed to make of information disclosed in an NDA briefing, or to spell it out, a briefing during which the information exchanged is disclosed under a “Non Disclosure Agreement”. Just to go… Read More →
Josh50_2Josh Bernoff, yes as in Josh Groundswell Bernoff, from Forrester posted recently a great post on what analysts actually do. Now, it’s not a new subject but it’s still pretty difficult to explain to your mother. Joes does it elegantly and kindly accepted my request to reblog it here.
Scheduling is one of my pet peeves, simply because locking diaries for a briefing between an exec and an analyst is complicated. They’re just usually really busy and travel so much they have a better chance to bump into each other in an aiport lounge than on a conference call! I sometimes think it’s easier… Read More →
IIAR Best Practice Paper: Making the Case for Analyst Relations by Thomas Ryan and Rob Kolokousis from Analyst Strategy Group
The IIAR’s latest Best Practices Paper, “Beyond Best Practices: Industry Analyst Tiering for Business in the Real Word,” sheds some light on a new foundational approach to sort out which analysts matter to a company, and develop a rationale for optimal engagement strategies. As the title suggested, this paper goes beyond traditional best practices to… Read More →
IIAR Asia-Pacific recently held a virtual forum to discuss social media. It was a great opportunity to talk more about one of the current hot topics in the AR industry and how it relates to the local APJ markets. Discussion centred on different uses of varying social media channels leading to the conclusion that social… Read More →
#iiaraoty: @pfersht, @zkerravala and @marksmithvr are IIAR analysts of the year, @gartner_inc, @forrester and @Horses4Sources firms of the year, @constellationrg best newcomer #archat”
The recent IIAR Bangalore Forum, hosted by Aarti Patil (WNS / IIAR India Chapter Lead) proved a huge success and the perfect networking opportunity for AR professionals in India. Discussion focused on key highlights of the changing landscape of the Indian analyst relations (AR) community. This encompassed the evolving approach needed, maturing expectations and tools… Read More →
The IIAR Indian Chapter is organising an event in Bangalore this Thursday, the 13th October from 1300 till 1700 IST. At this in person event, members will be able to connect and catch up on latest trends in India and most importantly what’s happening on the Indian analyst relations landscape. Non-members can attend once as… Read More →
Looking to raise your profile in the AR world? / Want to help shape the IIAR worldwide? The IIAR is looking for new Board members to stand at this year’s election. It’s a great way of raising your profile in the industry and giving you a little something extra to put on your CV or Resume…. Read More →
The IIAR will be hosting a members-only networking event during the Gartner Symposium, in Orlando, USA on Monday 17th October, 6pm ET. After a frantic day of briefings and workshops come and relax with IIAR friends over a cold drink. It’s a great way to wind down plus the perfect chance to discuss where and how you would… Read More →
Summary of the October IIAR Forum on social media.
I was delighted to host the IIAR (Institute of Industry Analyst Relations) forum yesterday in a very sunny and hot London. It is always great to see how many AR professionals are willing to come along and meet old friends, make new contacts, learn about best practice and share their own experiences. Fionnula Fitzsimons gave… Read More →
For those of you who have not yet voted for this year’s IIAR Analyst of the Year please do so and fast! The survey will be closed on Friday 30th September so there’s only two days now left to vote. We’ve had a phenomenal response to our survey so far but every vote counts so please… Read More →
We are pleased to announce the next IIAR USA Virtual Forum will be held with analyst firm, TBR, on Wednesday, 26th October at 11:30 am ET / 8:30 am PT / 4:30 pm GMT for 45 minutes. The presenter of this call will be TBR President and Founder, Jon Lindy. (more…)
… Strategic Oxygen! While Gartner (NYSE:IT) decided to buy out AMR and fill a coverage gap in SCM, with hindsight a strategy hinted in Cannes (well maybe?). The Gartner-AMR deal certainly has caused a bit of a stir, with over 6000 hits in the blogosphere! While I’m on that news item, I must add thatGartner… Read More →
What’s the impact for the AR Community and other IT Analysis firms of the announced AMR purchase by Gartner?
Here’s the agenda for today’s Forum –action packed as usual… and with the proverbial curry at the end! Agenda 1500-1530 Social media tutorial 1545-1600 Registration 1600-1605 Introductions and welcome 1605-1620 Report back from Gartner Symposium 1620-1655 Discussion groups: – AR and social media – Planning for 2010 – Gaining and maintaining executive… Read More →
Carsten Schmidt and other IDC Alumni recently formed Henry Corporation as a network of analysts offering strategic advice and marketing services to IT vendors. Read the interview of Carsten on the IIAR blog.
Gartner just released the successor (but not a replacement) to the Hype Cycle: the Gartner IT Market Clock The press release is here: Gartner IT Market Clock Tell us what you think and how it will impact you!
At Gartner’s AR Forum in Orlando last week, guest speaker Joshua Reynolds from Hill & Knowlton gave a presentation about social media trends and analyst relations, and provided some up to date statistics on how AR impacts sales. For those AR managers who didn’t make it to Orlando, Gartner just posted Josh’s presentation at its… Read More →
The IIAR will be holding a couple of informal gatherings at Gartner’s EMEA Symposium in Cannes, for those interested in networking with AR peers and finding out more about the Institute. These include a breakfast meeting at 8:00 a.m. on Wednesday November 4th, hosted by Ludovic Leforestier, and a dinner meeting at 7:30 p.m. on… Read More →
Contentious conversation 1 – integrity of analysts and the future of AR Blog by Tom Bittman from Gartner: A Rant – My Integrity as an Analyst Summary: Gartner analyst angry that he has to justify his integrity My view: Edelman trust barometer consistently shows that over the past few years analysts are the most trusted… Read More →
Last week IIAR hosted a call with AR professionals about sharing best practices for managing the Forrester Wave. The IIAR last month published a paper about the Wave, which outlined common best practices in dealing with this high profile research report. Forrester is also in the middle of reviewing changes to the methodology, although it has… Read More →
Datamonitor announced today the consolidation of their IT research brands under “Ovum”. Check the link for the webconference tomorrow.