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IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate… Read More →

Gartner+L2

BREAKING: Gartner gobbles brand benchmarking agency

2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company. This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR). As IT expenditure moves to business lines and to the marketing… Read More →

Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM World

2017, a tectonic year for influencer relations?

This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less… Read More →

Constellation Short List group messaging 10/16

Constellation and the curse of the quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries… Read More →

Ian Gotts (IIAR guest author)

[GUEST POST] Why AR comes before PR. Just look in the dictionary.

By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how… Read More →

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IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate… Read More →

AOTY

Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016 AND THE WINNERS ARE… Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best… Read More →

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[JOB POSTING] Automation Anywhere – Senior Manager, Global Analyst Relations

 Senior Manager, Global Analyst Relations – Automation Anywhere Reporting to the CMO, the Senior Manager of Global Analyst Relations will develop strategic relations with our growing community of classic analysts and next-gen influencers. The Senior Manager of Global Analyst Relations is a self-starter with a passion for results-driven analyst relations proven by a track record in… Read More →

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[JOB POSTING] Analyst Relations Manager

Juniper is looking for an experienced influencer relations or industry analyst relations self-starter to support executive relations with industry opinion leaders. The Analyst Relations Manager is a high visibility position that will support the Sr Dir, Global Analyst Relations and work with all levels of Juniper from the CEO down. If you are an experienced influencer… Read More →

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[JOB POSTING] Account Supervisor, Analyst Relations team

Edelman Silicon Valley is currently seeking an Account Supervisor to join its Analyst Relations (AR) team.  The Account Supervisor (AS) will help manage the AR team and clients to ensure that Analyst Relations programs support larger account strategies. The AR AS exhibits excellence in all areas of analyst relations, including development of strategic client plans… Read More →

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[JOB POSTING] Industry Analyst Relations Director

Your challenge You will lead the global analyst relations discipline within the global integrated communications team. This is a newly-established discipline and of strategic importance for Philips, insofar as we are increasingly moving into the technology space, where industry analysts have significant influence over customer buying decisions. Your responsibilities You will be responsible for creating… Read More →

[JOB POSTING] Deloitte Global, Global Analyst Relations Manager

Deloitte Global, Global Analyst Relations Manager Global Analyst Relations (AR) is a highly specialized discipline within Deloitte. The AR team is entrusted with owning and managing Deloitte’s relationships with the analyst community on a global basis. The relationships are considered protected and of high value as analysts impact client buying decisions, rate, rank and report… Read More →

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Senior Manager, Analyst Relations at Box – Los Altos, California

At Box, we’re rethinking – and disrupting – the traditional enterprise software markets. Box is at the heart of major shifts in consumerization of IT, new worker expectations and having secure access and management of business content. We’ve got 37 million users, 47,000 paying customers, and a partner ecosystem that includes a who’s who of… Read More →

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[JOB POSTING] Senior Manager, Analyst Relations, OpenText – San Mateo, CA, United States

  The Opportunity: Helps build and deliver a results-oriented AR program that supports OpenText’s business goals through a strategic approach to expanding and strengthening the company’s relationship and reputation with analysts Leads planning, execution and measurement of an AR program and analyst engagement strategy supporting individual Business Units and/or product categories that results in: increased awareness… Read More →