IIAR Sourcing Advisory Group

IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled

With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are… Read More →

Gartner IIAR logos

[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been… Read More →

IIAR Sourcing Advisory Group

IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →

Mobile World Congress logo on IIAR Website - GSMA

[GUEST POST] Engaging with mobile analysts … now’s the time!

The final speaker agenda is being nailed down, and the Global Mobile Awards judges have now announced their shortlist. However, there’s no resting on your laurels when it comes to Mobile World Congress (MWC) Barcelona outreach. Next on the action list is the extremely important task of your analyst outreach strategy. Industry analysts play a… Read More →

Vernon Turner / Causeway Connections (IIAR Around in 10 Questions)

Around Vernon Turner from Causeway Connections in 10 questions

Today we ask our probing questions of Vernon Turner (LinkedIn, @vernonxt)  Principal and Chief Strategist at Causeway Connections.   What are your coverage areas? All things Internet Of Things tend to be my opening conversation piece, but given my experience in the ICT industry, the topics quickly go to enterprise infrastructure (including the network side), mobility,… Read More →

Gartner IIAR logos

[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been… Read More →

Parkcafe in Munich, IIAR Munich Stammtisch, July 2017

German IIAR Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner

One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong. As we discussed, what success looks like actually depends on your… Read More →

Logo IIAR AR Professional of the Year

Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017…

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS! Who will succeed as top AR professional current title-holder Signe Lonberg? Which AR team will take the title from the… Read More →

SAAS- IIAR website

IIAR Canada & US chapter event-  2nd Annual SAAS NORTH Conference

On November 29-30, 2017 the 2nd Annual SAAS NORTH Conference returns to Ottawa. SAAS NORTH is Canada’s largest SaaS conference, bringing the entire ecosystem together under one roof. Nationally and globally, SaaS is leading the way for growth in tech. According to Gartner, SaaS is estimated to exceed $46 billion this year. (more…)

Parkcafe in Munich, IIAR Munich Stammtisch, July 2017

German IIAR Summer Stammtisch 2017: scope of AR, ISG/Experton and Paulaner

One of the most picturesque beer gardens in Munich was the setting for this year’s IIAR German Chapter Summer Event, gathering AR professionals and industry analysts. Our topic of the night was what it takes to make an analyst relations (AR) program mature and strong. As we discussed, what success looks like actually depends on your… Read More →

IIAR Café - Ottawa, Canada, July 2017

IIAR AR Café: IIAR Canadian Chapter meet in Ottawa on July 20th

The purpose of this meetup is to provide an informal medium for networking & learning opportunities once a month for Analyst Relations Professionals (ARP) and/or professionals working with Industry Analysts in the Tech industry. Marketers, Social Marketers, Public Relations, Corporate Communications professionals and Analysts wanting to connect into the ARP community in Ottawa and greater… Read More →

Logo IIAR AR Professional of the Year

Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017

The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017 Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017… Read More →

Logo IIAR AR Professional of the Year

Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017…

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS! Who will succeed as top AR professional current title-holder Signe Lonberg? Which AR team will take the title from the… Read More →

nhall_logo

IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate… Read More →

Gartner+L2

BREAKING: Gartner gobbles brand benchmarking agency

2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company. This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR). As IT expenditure moves to business lines and to the marketing… Read More →

The IIAR Tragic Quadrant 2017 featuring Gartner, IDC, Forrester, 451, Ovum, ESG, Machina, Crisp, Constellation, HfS

The IIAR Tragic Quadrant for 2017

The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for.

Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM World

2017, a tectonic year for influencer relations?

This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less… Read More →

AOTY

Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016 AND THE WINNERS ARE… Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best… Read More →

Constellation Short List group messaging 10/16

Constellation and the curse of the quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries… Read More →

deloitte logo- IIAR website

[JOB POSTING] Global Analyst Relations Analyst, Deloitte Global, Different locations, US

Deloitte leads with purpose, solving complex issues for our clients and communities. Across disciplines and across borders, Deloitte Global supports our network of member firms by developing and driving global strategy, programs, and platforms, and creating new solutions and transformational experiences. Our people share a passion for igniting change and a strong service orientation that… Read More →

Microsoft logo (IIAR website)

[JOB POSTING] Sr. Analyst Relations Manager- AI, Microsoft, Redmond, WA, US

Job description  Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of artificial intelligence interest and research. As a result, Microsoft is looking for a technologically perceptive individual to craft and execute their analyst engagement strategy for Artificial Intelligence. If you have a passion for driving thought-leadership… Read More →