Laurie McCabe / SMB Group on the IIAR blog

[GUEST POST] How to Create a More Compelling Analyst Event

I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of… Read More →

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill

I’m the most hated person at my company today.   Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them… Read More →

Joshua Seerattan, IIAR Ottawa Chapter

Common Misconceptions and 4 Key Areas Tech Start-ups Can Benefit from Industry Analyst Relations

Industry Analyst Relations is often characterized as a “Pay to Play” endeavor with little opportunity for the bootstrapped tech venture; this is not the case. I would argue that there are opportunities for a dedicated Tech Startup to benefit from pursuing Industry Analyst Relations (IAR) even without a large budget to spend. Keep in mind… Read More →

AR Best Practice

IIAR Webinar: A Discussion on Effective AR Measurement and Amplification

On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused on… Read More →

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →

CB Resourcing logo- IIAR website

[JOB POSTING] Senior Consultant Manager, IT / London, UK

A specialist international research and advisory firm has a requirement for a Research Senior Consultant Manager. This full-time position will be based in London and play a key role in the identification and execution of bespoke technology research projects. The role has a strong focus on business development and project delivery. The primary responsibilities and objectives… Read More →

IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →

AR Best Practice

IIAR Webinar: A Discussion on Effective AR Measurement and Amplification

On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused on… Read More →

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →

IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →

Fabio di Capua

Around Gartner’s Fabio Di Capua in 10 questions

This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Stratasys logo

[JOB POSTING] Director, Public Relations & Analyst Relations / Stratasys, Greater Minneapolis-St. Paul Area, US

Position Summary:  The Director, Public Relations and Analyst Relations is responsible for driving worldwide public and industrial relations programs that elevate awareness, drive demand and communicate brand promise across multiple media platforms. Reporting directly to the Chief Marketing Officer, this critical role will build, develop and lead a team of professionals, manage corporate public relations… Read More →

Appian Corp logo (IIAR website)

[JOB POST] Analyst Relations Manager / Appian Corporation, Reston, VA, US

Analyst Relations Manager Appian is seeking an analytical, technical and research oriented professional with great communication skills to join the marketing organization in the role of Analyst Relations Manager. This person will play a critical, cross-functional role by working with subject matter experts at many different levels of the organization: executives, product strategy, product management,… Read More →

Unisys logo, IIAR website

[JOB POSTING] Third Party Advisor / Analyst Relations APAC / Unisys, Sydney, Australia

ABOUT UNISYS: Unisys is a global information technology company that builds high-performance, security-centric solutions for the most digitally demanding businesses and governments on Earth. Unisys offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. For more information on how Unisys… Read More →

Microsoft logo (IIAR website)

[JOB POSTING] Senior Analyst Relations Manager, Business Applications / Microsoft, Redmond, WA, USA

Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of digital transformation research. As a result, we are looking for a technologically perceptive individual to craft and execute our analyst engagement strategy for Business Applications. Satya Nadella has identified business applications as one of Microsoft’s five customer-focused… Read More →

Microsoft logo (IIAR website)

[JOB POSTING] Director, Analyst Relations / Microsoft, Redmond, WA, USA

Analysts are recognizing Microsoft for its remarkable transformation. Beyond our tech innovations in cloud, data and AI, they appreciate our customer centricity, new culture and growth mindset. Data and AI are foundational to helping achieve the company’s mission of “empowering every person and organization on the planet to achieve more”. And the company is investing… Read More →

TemenosNewLogo

[JOB POSTING] Analyst Relations Manager, TEMENOS, UK

TEMENOS are currently looking to recruit an Analyst Relations Manager to join  their Marketing team. This is a high-profile role within Temenos managing the Global Analyst Relations function.   It includes managing the relationships with key analyst houses and individual analysts, who we regard as one of the most influential external audiences. The role requires… Read More →

Vernon Turner / Causeway Connections (IIAR Around in 10 Questions)

Around Vernon Turner from Causeway Connections in 10 questions

Today we ask our probing questions of Vernon Turner (LinkedIn, @vernonxt)  Principal and Chief Strategist at Causeway Connections.   What are your coverage areas? All things Internet Of Things tend to be my opening conversation piece, but given my experience in the ICT industry, the topics quickly go to enterprise infrastructure (including the network side), mobility,… Read More →

IIAR Sourcing Advisory Group

IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled

With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are… Read More →

IIAR Analyst Firm of the Year 2017

Who is the IIAR Analyst of the Year 2017?

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight. The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well,… Read More →

Gartner IIAR logos

[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been… Read More →

IIAR/CB Resourcing Salary Survey

How much are you worth? Introducing the IIAR Salary Survey

As a highly specialised profession, Analyst relations roles are notoriously hard to evaluate when it comes to compensation. They are often hard to find profiles, can report to different functions and thus bother recruiters and employers are often at pains to make the right call on salaries. In addition, expertise areas and their drivers are… Read More →

Gartner IIAR logos

[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been… Read More →

logo_crisp_research_small

IIAR Webinar: Crisp Research outlines European expansion

This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it… Read More →

IIAR webinar with IDC, Tom Meyer

[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next?

By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup. IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how… Read More →

nhall_logo

IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate… Read More →

oracle logo-IIAR website

[JOB POSTING] Analyst Relations Manager, Oracle, UK

The Oracle Analyst relations team works to communicate clearly and consistently with technology industry analysts from firms such as Gartner, IDC, Forrester and Ovum.  Working as part of the Regional AR team, you will be responsible for driving the development and execution of a strategy that supports the vision of the EMEA Executive management. This… Read More →

IBM logo-IIAR website

[JOB POSTING] Analyst Relations Strategist, IBM, NYC, USA

Job Description IBM is looking to hire a Services Analyst Relations Strategist in New York office to join the team of AR professionals as IBM builds relationships with key influencers to help IBM Services further lead the market in innovative consulting and IT services. The Analyst Relations Strategist plays a critical cross functional role by… Read More →

multiple logos-IIAR website

[JOB POSTING] Multiple Analyst Relations Positions in Different Companies and Locations

There are several positions currently available for job seekers in analyst relations. These include: Analyst Relations Manager, Google Cloud, Mountain View, CA, US Global Head of Communications, Press and Analyst Relations, Openlink Financial, New York, NY, US Amdocs Global Analyst Relations Lead (AR Lead), Amdocs, London, UK Business Leader, Analyst Relations, IBM, San Francisco, US (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Nerdery logo-IIAR website

[JOB POSTING] Analyst Relations Manager, Nerdery, Minnesota, US

The Analyst Relations Manager will be responsible for building and managing an Analyst Relations program that supports The Nerdery’s strategic marketing and growth objectives. The Analyst Relations Manager will drive ways to leverage analyst insight and shape market perception across the professional services and software development segments. In this role, you will build relationships and leverage… Read More →

deloitte logo- IIAR website

[JOB POSTING] Global Analyst Relations Analyst, Deloitte Global, Different locations, US

Deloitte leads with purpose, solving complex issues for our clients and communities. Across disciplines and across borders, Deloitte Global supports our network of member firms by developing and driving global strategy, programs, and platforms, and creating new solutions and transformational experiences. Our people share a passion for igniting change and a strong service orientation that… Read More →

NTT Data-IIAR website

[JOB POSTING] Analyst Relations Executive, NTT DATA, London, United Kingdom

Job description As an experienced Analyst Relations Executive you will establish and mange EMEA wide Analyst relations. Forming a core part of the NTT DATA EMEA team based in London you will work closely with country Marketing teams to ensure that an Analyst Relations strategy is in place and successful across NTT DATA EMEA. The… Read More →

Microsoft logo (IIAR website)

[JOB POSTING] Sr. Analyst Relations Manager- AI, Microsoft, Redmond, WA, US

Job description  Analysts are recognizing Microsoft for its remarkable transformation and at the same time there is an explosion of artificial intelligence interest and research. As a result, Microsoft is looking for a technologically perceptive individual to craft and execute their analyst engagement strategy for Artificial Intelligence. If you have a passion for driving thought-leadership… Read More →

Box logo- IIAR website

[JOB POSTING] Sr. Analyst Relations Manager, Box, CA, US

This role will be critical in helping to manage and work day-to-day with the extensive Analyst Influencer community for Box, including analysts in Enterprise File Synchronization & Sharing (EFSS), ECM, Cloud platforms, Cloud security, Collaboration/Social and Enterprise Mobility. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest