Constellation Short List group messaging 10/16

Constellation and the curse of the quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries… Read More →

Ian Gotts (IIAR guest author)

[GUEST POST] Why AR comes before PR. Just look in the dictionary.

By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how… Read More →

Rishi Ghai

[GUEST POST] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program

By Rishi Ghai (LinkedIn,[email protected]_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of… Read More →

Constellation Short List group messaging 10/16

Constellation and the curse of the quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries… Read More →

Ian Gotts (IIAR guest author)

[GUEST POST] Why AR comes before PR. Just look in the dictionary.

By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how… Read More →

Rishi Ghai

[GUEST POST] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program

By Rishi Ghai (LinkedIn,[email protected]_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of… Read More →

Donttellmymotheriaminar

Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays… Read More →

Anthony Mullen

Around Anthony Mullen from Gartner in 10 questions

Today we ask our probing questions of Anthony Mullen  from Gartner (@gartner, see related posts). Anthony ( LinkedIn,[email protected]_mull) recently joined Gartner and was previously with Forrester. Last year while working in a data science consultancy, Anthony conceived of and ran a piece of R&D work that developed the worlds first rich segmentation using wearable data. The work went on to develop… Read More →

Vicki Jenkins / NelsonHall

[Guest Post] Analyst Briefings: Are you a Strategic Team Member or the Note-Taker?

By Vicki Jenkins / NelsonHall  (LinkedIn,[email protected]_NH) This is the second in a series of blogs for AR professionals containing tips and pointers on how to optimize the relationship between AR and industry analysts. Here I take a look at the role of AR in the briefing process. (more…) Share this…

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[JOB POSTING] Senior Manager, Analyst Relations, OpenText – San Mateo, CA, United States

  The Opportunity: Helps build and deliver a results-oriented AR program that supports OpenText’s business goals through a strategic approach to expanding and strengthening the company’s relationship and reputation with analysts Leads planning, execution and measurement of an AR program and analyst engagement strategy supporting individual Business Units and/or product categories that results in: increased awareness… Read More →

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Director, Global Analyst Relations

  As SimpliVity continues its hyper-growth, we seek an experienced, passionate, organized and highly motivated Analyst Relations director to help lead the company to a new level of global awareness and recognition. (more…) Share this…

TCS logo

Analyst Relations Manager for Tata Communications

As Analyst Relations Manager for Tata Communications, you will play a critical role in executing and supporting Analyst Relations (AR) program and initiatives. Reporting to the Associate Director, Analyst Relations, you will execute the AR plan for the business, both internally and externally, as well as support thought leadership and analyst activities in the global… Read More →

Thought Leadership Economist & Survey Research Lead – professional services

A leading professional services business requires a thought leadership economist and survey research manager to lead their global thought leadership research. The role will involve: Managing their extensive b2b surveys in conjunction with external partners Briefing the CEO and other senior executives on global business issues Driving insight for global member firms from using in… Read More →

Global PR / AR Director Avanade – London, GB

   Avanade’s director of media/analyst and influencer relations is responsible for driving awareness of, and preference for, Avanade among current and potential stakeholders (including clients, employees, recruitment candidates and alliance partners). This is accomplished through strategic planning and execution of media, analyst and influencer programs which align to overall business and marketing priorities. The role… Read More →

Technology Analyst Relations Manager

      Go beyond. At Towers Watson, we are more than individuals. We are a community focused on helping our colleagues and clients thrive and succeed. Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management. With 16,000 associates around the world, we offer… Read More →

Senior Manager, Analyst Relations – NVIDIA (based California)

   The Senior Manager, Analyst Relations, will play a key role in positioning our virtualization business with the industry analyst community. The successful candidate will develop strong relationships between NVIDIA and key analysts, deepening their understanding of our company and widening the circle who follow us. They will collaborate across the company, working within the… Read More →

Director Global Marketing – Public Relations / Analyst Relations

Director Global Marketing – Public Relations / Analyst Relations Avanade’s director of media/analyst and influencer relations is responsible for driving awareness of, and preference for, Avanade among current and potential stakeholders (including clients, employees, recruitment candidates and alliance partners). This is accomplished through strategic planning and execution of media, analyst and influencer programs which align… Read More →

PR & Analyst Relations Manager, based London

    A global, leading IT business at the forefront of change is looking for a PR & Analyst Relations Manager to support its world class communications team in delivering effective and consistent messaging. You will be integrated within the marketing team, and be responsible for the preparation of external communications planning. You will champion… Read More →