Tom Wentworth / Chief Marketing Officer, RapidMiner  @twentworth12

[GUEST POST] Debunking Five Analyst Relations Myths

Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to… Read More →

https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,… Read More →

Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering… Read More →

Julia Pope / IIAR UK Chapter Lead

Effective Measurement: ARe we there yet?

Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value. As such, the IIAR’s recent webinar on measurement… Read More →

Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an… Read More →

Cindy Zhou / Constellation on the IIAR blog

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to… Read More →

Yannick Carriou @YCarriou, CEO CXP Group interviewed for the IIAR blog - Ludovic Leforestier @lludovic

Le CXP Group moves to consulting – CEO Yannick Carriou interviewed

Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to… Read More →

Julia Pope / IIAR UK Chapter Lead

[GUEST POST] How to lose an industry analyst in 10 days (and ways)

A few months ago, I joined IIAR’s webinar focused on the IIAR Analyst Relations Professional and Team of the Year 2017. Every year, the IIAR awards analyst relations (AR) professionals and teams based on the results of an annual survey shared with the global industry analyst community. The survey gathers the analysts’ collective insight on AR professionals… Read More →

Laurie McCabe / SMB Group on the IIAR blog

[GUEST POST] How to Create a More Compelling Analyst Event

I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of… Read More →

Julia Pope / IIAR UK Chapter Lead

[GUEST POST] How to lose an industry analyst in 10 days (and ways)

A few months ago, I joined IIAR’s webinar focused on the IIAR Analyst Relations Professional and Team of the Year 2017. Every year, the IIAR awards analyst relations (AR) professionals and teams based on the results of an annual survey shared with the global industry analyst community. The survey gathers the analysts’ collective insight on AR professionals… Read More →

Laurie McCabe / SMB Group on the IIAR blog

[GUEST POST] How to Create a More Compelling Analyst Event

I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of… Read More →

Peggy O'Neill, Senior Director Analyst Relations @ Informatica

[GUEST POST] Why AR Managers Should Fret About Quote Policies by Peggy O’Neill

I’m the most hated person at my company today.   Informatica is holding its customer conference in a few weeks and we’re running around like chickens with our heads cut off to prepare for it. I just blasted out the most obnoxious email to colleagues who are preparing speeches for Informatica World, forcefully reminding them… Read More →

Joshua Seerattan, IIAR Ottawa Chapter

Common Misconceptions and 4 Key Areas Tech Start-ups Can Benefit from Industry Analyst Relations

Industry Analyst Relations is often characterized as a “Pay to Play” endeavor with little opportunity for the bootstrapped tech venture; this is not the case. I would argue that there are opportunities for a dedicated Tech Startup to benefit from pursuing Industry Analyst Relations (IAR) even without a large budget to spend. Keep in mind… Read More →

BAE_Systems_logo_INSPIRED_transparent

[JOB POSTING] Head of Analyst Relations (AR) / BAE Systems, London or Guildford, UK

The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

BAE_Systems_logo_INSPIRED_transparent

[JOB POSTING] Analyst Relations (AR) Specialist, BAE Systems / London or Guildford, UK

The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

AR Best Practice

IIAR Webinar: A Discussion on Effective AR Measurement and Amplification

On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused on… Read More →

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →

IIAR German Chapter meeting at Restaurant Ella, Munich

Wrap-up: IIAR Germany 2018 kick-off

A few inches of snow in the deep midwinter in Munich didn’t stop the 2018 IIAR German chapter kick-off from going ahead, with six intrepid AR professionals getting together to exchange news, views and the occasional snippet of gossip – under Chatham House rules, of course. Hosted by IIAR Germany chapter leads Yvonne Kaupp (@YveKaupp, LinkedIn) and Simon… Read More →

Andy Butler, ex. Gartner for the IIAR website

Around Andy Butler / ex. Gartner in 10 questions….

Today we ask our probing questions to the well renowned Andy Butler (LinkedIn) just retired VP Distinguished Analyst at Gartner (Alumnus), who gives us his views on the the industry in 10 questions. Enjoy..   How long have you been in the IT industry and where did you begin your career? I can claim a 45 year unbroken… Read More →

IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.   Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →

IIAR Sourcing Advisory Group

IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →

Vernon Turner / Causeway Connections (IIAR Around in 10 Questions)

Around Vernon Turner from Causeway Connections in 10 questions

Today we ask our probing questions of Vernon Turner (LinkedIn, @vernonxt)  Principal and Chief Strategist at Causeway Connections.   What are your coverage areas? All things Internet Of Things tend to be my opening conversation piece, but given my experience in the ICT industry, the topics quickly go to enterprise infrastructure (including the network side), mobility,… Read More →

IIAR Sourcing Advisory Group

IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled

With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are… Read More →

IIAR Analyst Firm of the Year 2017

Who is the IIAR Analyst of the Year 2017?

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight. The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well,… Read More →

IIAR Discussion Group: negotiating with Gartner

IIAR Discussion Group: negotiating with Gartner – is it the new seventies IBM?

Feeling the pinch in your Gartner negotiation? You’re not alone -many members have commented on Gartner’s hard stance and cowboy attitude during negotiations. Out goes partnership and value selling, in comes multi-year lock-in contracts, no discounts policy and no more sweeteners such as Symposium tickets.   Building on our previous conversations niruddho Mukherjee and Ludovic Leforestier will… Read More →

IIAR Sourcing Advisory Group

IIAR Roundtable Findings: How similar are the Sourcing Advisor Relations and Analyst Relations roles in the US? . . .

A few years ago, I transitioned from an AR Practitioner to an Analyst & Advisor Practitioner and have met a few others like me.  I have also met  Analyst Relations professionals who have been thinking about transitioning to Sourcing Advisor Relations (SAR).  To discuss the SAR role in more detail, Ed Gyurko (LinkedIn, @edgyurko) and I created… Read More →

IIAR Sourcing Advisory Group

IIAR Webinar: the state of Advisor Relations: Europe (1 Feb) – Rescheduled

With profound and rapid changes taking place in the Outsourcing Services industry, what does the present and future look like for the sourcing advisory firms and those executives who manage relations with advisors. ISG estimates 30+ new Advisor Relations positions for 2018. One of the feeding grounds for Advisor Relations is Analyst Relations. Roles are… Read More →

IIAR Analyst Firm of the Year 2017

Who is the IIAR Analyst of the Year 2017?

The temperature may be dropping, but things have been heating up in the analyst community. Yes, it’s that time of year when we ask you to put the analysts themselves under the spotlight. The 2017 IIAR Analyst of the Year Award nominations saw some hot competition, but inevitably there can be only one winner (well,… Read More →

Gartner IIAR logos

[GUEST POST] IIAR Webinar: ‘Tis the season for Gartner Methodologies

On September 7th, the CCgroup AR team joined IIAR’s latest webinar on Gartner methodologies with by David Black (LinkedIn), MVP Methodologies & Content Engagement at Gartner and moderated by Ludovic Leforestier (@lludovic, LinkedIn), from the IIAR Board. David spoke about the firm’s research methodology behind reports such as Magic Quadrants and Critical Capabilities. The AR community has always been… Read More →

logo_crisp_research_small

IIAR Webinar: Crisp Research outlines European expansion

This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it… Read More →

Microsoft logo (IIAR website)

[JOB POSTING] Director, Analyst Relations / Microsoft, Redmond, WA, USA

Analysts are recognizing Microsoft for its remarkable transformation. Beyond our tech innovations in cloud, data and AI, they appreciate our customer centricity, new culture and growth mindset. Data and AI are foundational to helping achieve the company’s mission of “empowering every person and organization on the planet to achieve more”. And the company is investing… Read More →

TemenosNewLogo

[JOB POSTING] Analyst Relations Manager, TEMENOS, UK

TEMENOS are currently looking to recruit an Analyst Relations Manager to join  their Marketing team. This is a high-profile role within Temenos managing the Global Analyst Relations function.   It includes managing the relationships with key analyst houses and individual analysts, who we regard as one of the most influential external audiences. The role requires… Read More →

AWS, IIAR, IIAR jobs

[JOB POSTING] EMEA Analyst Relations Manager, AWS, London UK

Amazon Web Services (AWS) is seeking an experienced, self-starting, highly intelligent, personable, and detail-oriented manager to join the EMEA Analyst Relations (AR) team to focus on the UK market. The successful candidate will have the unique opportunity to help drive creation and execution of core strategic AR programs for AWS in the UK and in… Read More →

IBM logo-IIAR website

[JOB POSTING] Multiple Analyst Relations Positions, IBM, NYC, Boston and Austin, USA

IBM is recruiting five Analyst Relations Managers in different areas and offices: Analyst Relations Manager- Cognitive System, Austin, TX Analyst Relations Manager- Talent Management, Cambridge, MA Analyst Relations Manager- Watson Marketing, New York City Analyst Relations Leader- Services, New York City Analyst Relations Manager – Watson Health, Cambridge, MA (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

oracle logo-IIAR website

[JOB POSTING] Analyst Relations Manager, Oracle, UK

The Oracle Analyst relations team works to communicate clearly and consistently with technology industry analysts from firms such as Gartner, IDC, Forrester and Ovum.  Working as part of the Regional AR team, you will be responsible for driving the development and execution of a strategy that supports the vision of the EMEA Executive management. This… Read More →

IBM logo-IIAR website

[JOB POSTING] Analyst Relations Strategist, IBM, NYC, USA

Job Description IBM is looking to hire a Services Analyst Relations Strategist in New York office to join the team of AR professionals as IBM builds relationships with key influencers to help IBM Services further lead the market in innovative consulting and IT services. The Analyst Relations Strategist plays a critical cross functional role by… Read More →

multiple logos-IIAR website

[JOB POSTING] Multiple Analyst Relations Positions in Different Companies and Locations

There are several positions currently available for job seekers in analyst relations. These include: Analyst Relations Manager, Google Cloud, Mountain View, CA, US Global Head of Communications, Press and Analyst Relations, Openlink Financial, New York, NY, US Amdocs Global Analyst Relations Lead (AR Lead), Amdocs, London, UK Business Leader, Analyst Relations, IBM, San Francisco, US (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Nerdery logo-IIAR website

[JOB POSTING] Analyst Relations Manager, Nerdery, Minnesota, US

The Analyst Relations Manager will be responsible for building and managing an Analyst Relations program that supports The Nerdery’s strategic marketing and growth objectives. The Analyst Relations Manager will drive ways to leverage analyst insight and shape market perception across the professional services and software development segments. In this role, you will build relationships and leverage… Read More →

deloitte logo- IIAR website

[JOB POSTING] Global Analyst Relations Analyst, Deloitte Global, Different locations, US

Deloitte leads with purpose, solving complex issues for our clients and communities. Across disciplines and across borders, Deloitte Global supports our network of member firms by developing and driving global strategy, programs, and platforms, and creating new solutions and transformational experiences. Our people share a passion for igniting change and a strong service orientation that… Read More →