CXP Group logo (IIAR website)

Why should AR pros call CXP Group?

Hot on the heels of yesterday’s IIAR Webinar with CXP Group (they’ve dropped “le” to my great chagrin), here’s a quick interview summing-up their coverage areas and why analyst relations (AR) professionals should give them a call. With Yannick Carriou (LinkedIn, @YCarriou), Chairman and CEO and Jean-Christophe Bodhuin (LinkedIn, @JCBodhuin), SVP & UK Managing Director, UK Operations from… Read More →

Claire Dessaux

We’ll Miss You Claire

It was with great sadness that I heard Claire Dessaux, Managing Vice President, Research Content and Delivery at Gartner, died recently. Claire struggled with health issues off and on in recent years, but she was still too young to leave us, and her premature death robs the world of a steadfast friend, reliable co-worker, and… Read More →

Christian Holscher (IIAR website)

[GUEST POST] How Analyst & Advisory Relations translates to Business

When even hyper-successful companies like AWS invest in dedicated analyst and advisor relations management although they seem to dominate their markets anyway, it suggests they realize much more value in AR than ‘only’ to position high in an industry report.  Even small innovative businesses seek to engage regularly with the likes of Gartner, Forrester, IDC… Read More →

CXP Group logo (IIAR website)

IIAR Webinar: Le CXP Group, a European powerhouse?

Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s… Read More →

Nebuloni cropped 2015

Around Giorgio Nebuloni from IDC in 10 questions

We have had the pleasure for Giorgio taking time out of his busy schedule to take part in our infamous 10 questions. Giorgio is a research director for IDC’s  European Infrastructure and Cloud research and leads the team of analysts responsible for tracking the cloud infrastructure, server, storage and converged systems markets in Western Europe. What are… Read More →

Analyst relations nightmares (IIAR)

The role of a good AR: does it change during a crisis?

Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can. However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to… Read More →

Peter Sondergaard at the Gartner IT Symposium (IIAR blog)

Peter Sondergaard leaves Gartner

Several pieces have already been published on the  unceremonious departure of Peter Sondergaard, Gartner EVP of Research (LinkedIn, @petersonderg)already (ZD Net, Research Live, Kea), none adding any facts above and beyond the SEC filing. We ran a quick poll yesterday and results weren’t conclusive: some will miss Peter who has been one of Gartner’s stars and… Read More →

cbresourcing

[JOB POST] Interim Market Intelligence Manager, London, UK

Innovation, innovation!  Non profit organisation requires an Interim Market Intelligence Manager to lead the Market Intelligence Team and build the organisation’s understanding  of markets, technologies and innovations and how these will and can be disrupted in the future.  You will develop strategies for bringing key players together to kickstart the creation of a new industry… Read More →

Analyst relations nightmares (IIAR)

The role of a good AR: does it change during a crisis?

Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can. However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to… Read More →

Peter Sondergaard at the Gartner IT Symposium (IIAR blog)

Peter Sondergaard leaves Gartner

Several pieces have already been published on the  unceremonious departure of Peter Sondergaard, Gartner EVP of Research (LinkedIn, @petersonderg)already (ZD Net, Research Live, Kea), none adding any facts above and beyond the SEC filing. We ran a quick poll yesterday and results weren’t conclusive: some will miss Peter who has been one of Gartner’s stars and… Read More →

Martin Kihn / ex. Gartner, now Dentsu

[GUEST POST] What I Learned from 5 Years at Gartner

Reflexions from Marty Kihn on his five year tenure at Gartner. Vendors can’t pay their way into a Wave or Magic Quadrant The real benefit is analyst inquiries, not the research subscriptions Most vendors are bad at briefing analysts Take time off. As much as you can. Share this…FacebookTwitterLinkedinemailPinterest

Andrew Hsu / Spotlight AR for the IIAR Website

[GUEST POST] Hsu: AR must bet bigger on fewer analysts

Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the… Read More →

IIAR Logo

Three new members join the board of the IIAR

The IIAR is pleased to present the addition of three new members to the IIAR Board as a result of this years’ elections held in June. Please help us welcome Beth, Suzannah and Aniruddho to the IIAR Board, for terms that run from July 1, 2018 through to June 30, 2020. (more…) Share this…FacebookTwitterLinkedinemailPinterest

Tom Wentworth / Chief Marketing Officer, RapidMiner  @twentworth12

[GUEST POST] Debunking Five Analyst Relations Myths

Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to… Read More →

https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,… Read More →

Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering… Read More →

IIAR AR Professional of the Year

IIAR’s Analyst Relations Professional and Analyst Relations Team of the Year 2018 Webinar

A few weeks ago, right before most of us went on our summer holidays we hosted the annual IIAR Summer Networking event at the EY offices in London, a party kindly sponsored by HCL Technologies and EY. As we begin to settle back into daily work routines, we wanted to take a moment to ponder… Read More →

Amal Nichols / Cisco on the IIAR website

Around Amal Nichols from Cisco in 10 questions

We have the privilege today to interview this year’s IIAR AR Professional 2018 and heading the  IIAR AR Team of the Year 2018, Amal Nichols (@nicholsamal, LinkedIn),Director, Global Analyst Relations at Cisco. She must be doing something right! What’s been your career path to becoming an AR pro? Like many in our field, I started out in… Read More →

Logo IIAR AR Agency of the Year

No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018

In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight. That’s right – tonight was also the announcement of the… Read More →

IIAR Logo

Three new members join the board of the IIAR

The IIAR is pleased to present the addition of three new members to the IIAR Board as a result of this years’ elections held in June. Please help us welcome Beth, Suzannah and Aniruddho to the IIAR Board, for terms that run from July 1, 2018 through to June 30, 2020. (more…) Share this…FacebookTwitterLinkedinemailPinterest

2018 IIAR London Summer Networking Event

The IIAR Summer Party celebrating the IIAR AR Professional and Team of 2018

We are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies. Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the… Read More →

Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an… Read More →

Jon Collins / Inter Orbis and GigaOM

IIAR Webinar with Jon Collins: how not to be an industry analyst?

Jon Collins from GigaOm (LinkedIn, @jonno) first picked up the analyst mantle in 1999, when he sent off a rather too hasty job application after a glass of wine. Since then he worked for, and with, a variety of larger and smaller firms — including picking up IIAR’s European Analyst of the Year award in 2012, a moment… Read More →

AR Best Practice

IIAR Webinar: A Discussion on Effective AR Measurement and Amplification

On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused on… Read More →

https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,… Read More →

Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering… Read More →

Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an… Read More →

Cindy Zhou / Constellation on the IIAR blog

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to… Read More →

Yannick Carriou @YCarriou, CEO CXP Group interviewed for the IIAR blog - Ludovic Leforestier @lludovic

Le CXP Group moves to consulting – CEO Yannick Carriou interviewed

Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to… Read More →

Laurie McCabe / SMB Group on the IIAR blog

[GUEST POST] How to Create a More Compelling Analyst Event

I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of… Read More →

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →

IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →

Amdocs logo

[JOB POST] Industry Analyst Relations Manager, Amdocs / London, UK

Amdocs is seeking an Industry Analyst Relations Manager to join its highly experienced and dedicated Industry Analyst Relations team. In this role the individual will be responsible for the planning, execution, management and measurement of strategic AR programs, primarily focused on (but not restricted to) Amdocs Media business, a leading global provider of premium content… Read More →

Cylance logo

[JOB POST] Analyst Relations Manager, Cylance / Irvine, California

THE POSITION Cylance is seeking an Analyst Relations Manager to help with Cylance’s strategy for working with industry analysts (Gartner, IDC, ESG, etc.), major technology organizations, and government organizations that drive regulatory issues. You will report the VP of Product & Solutions Marketing and be responsible for an industry relations program while working closely with… Read More →

Salesforce logo

[JOB POSTING] Director OR Sr. Manager OR Manager of Market Strategy, Analyst Relations, Salesforce / San Francisco, California

Note : Salesforce are open to three different experience levels listed in the title for our current opening Market Strategy, Analyst Relations. Salesforce is looking for an experienced and passionate analyst relations expert with established industry analyst relationships. This role will manage analyst relations for a Salesforce product line and requires a commitment to innovation in… Read More →

Epicor logo

[JOB POST] Senior Marketing Manager, Analyst and Influencer Relations / Austin, Texas, USA

Company Overview: Epicor is one of the world’s leading software companies with over 20,000 customers in over 150 countries. With industry specific solutions for the manufacturing, distribution, retail and service industries, Epicor products allow our customers to focus on core, revenue generating activities while effectively and efficiently automating and streamlining their essential business functions. We… Read More →

Epam logo (IIAR website)

[JOB POSTING] Analyst Relations Specialist, EPAM, USA

You are creative, original and a visionary. You think outside of the box. You love innovating, collaborating with colleagues and expanding your skills. If this sounds like you, you should consider joining EPAM as an Analyst Relations Specialist. EPAM is currently looking for an Analyst Relations Specialist to join our marketing team. This individual is responsible for… Read More →

VMware_logo_gry_RGB_300dpi

[JOB POST] Industry Analyst Relations Manager, VMware / Staines, London, UK

The Role VMware has built its reputation based on the power of disruptive innovation, technology leadership, and the extraordinary business value of virtualization. As VMware’s business broadens partnering with industry analysts becomes more critical. This key position on VMware’s Global Industry Analyst Relations team is responsible for driving both inbound and outbound education and information-sharing… Read More →

Accenture 2018 logo

[JOB POST] Media & Analyst Relations Specialist, Accenture / London, UK

Join Accenture and help transform leading organisations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Join Corporate Functions and you will become part of a diverse team which offers the essential expertise that enables… Read More →

Sage logo

[JOB POST] Industry Analyst Relations Senior Manager, Communications, Sage / Massachusetts or New York

Sage is a global company with a local heart. The market leader for cloud-based accounting, financials, enterprise management, people, and payroll software, we empower the world’s business heroes—from single-person startups to large enterprises. Our people are passionate and positive. We inspire our colleagues to serve business builders everywhere and champion their success. As a FTSE… Read More →

edelman_logo_600x400-20150909035752313

[JOB POST] Senior Account Supervisor, Analyst Relations, Edelman / Seattle or Portland, US

Edelman has an opening, in the Seattle or Portland office, for a seasoned Analyst Relations (AR) practitioner within the PNW technology practice. We are seeking a Senior Account Supervisor to join our growing team of talented and collaborative communications professionals who provide a diverse client base with expert counsel in analyst relations, communications & event planning, content development,… Read More →

Hot job of the day

[JOB POSTING] Global Analyst Relations Manager, London

Role & Responsibilities Sitting within the Global Communications team, this new Global Analyst Relations position will provide a key link between the organisation and the industry-leading analyst communities. You will engage and develop further business opportunities and create, develop and maintain vibrant conversations with the industry analyst communities. You will quickly develop a deep understanding… Read More →