Christian Holscher (IIAR website)

[GUEST POST] How Analyst & Advisory Relations translates to Business

When even hyper-successful companies like AWS invest in dedicated analyst and advisor relations management although they seem to dominate their markets anyway, it suggests they realize much more value in AR than ‘only’ to position high in an industry report.  Even small innovative businesses seek to engage regularly with the likes of Gartner, Forrester, IDC… Read More →

CXP Group logo (IIAR website)

IIAR Webinar: Le CXP Group, a European powerhouse?

Over the past few months, the analyst community has been experiencing an array of changes, with many analyst departures and career moves shaking up the status quo. As we come back to work and the summer days fade into autumn, there’s no better time to catch-up with analyst firms and understand what has changed, what’s… Read More →

Nebuloni cropped 2015

Around Giorgio Nebuloni from IDC in 10 questions

We have had the pleasure for Giorgio taking time out of his busy schedule to take part in our infamous 10 questions. Giorgio is a research director for IDC’s  European Infrastructure and Cloud research and leads the team of analysts responsible for tracking the cloud infrastructure, server, storage and converged systems markets in Western Europe. What are… Read More →

Analyst relations nightmares (IIAR)

The role of a good AR: does it change during a crisis?

Although crisis situations can at times feel out-of-the-blue, AR nightmares can usually be solved by adhering to a simple to follow maxim: it’s all about communicating what you can, when you can. However, in an escalating crisis of epic proportions, it’s important to ensure that you, as an Analyst & Influencer Relations specialist, tend to… Read More →

Peter Sondergaard at the Gartner IT Symposium (IIAR blog)

Peter Sondergaard leaves Gartner

Several pieces have already been published on the  unceremonious departure of Peter Sondergaard, Gartner EVP of Research (LinkedIn, @petersonderg)already (ZD Net, Research Live, Kea), none adding any facts above and beyond the SEC filing. We ran a quick poll yesterday and results weren’t conclusive: some will miss Peter who has been one of Gartner’s stars and… Read More →

cbresourcing

[JOB POST] Interim Market Intelligence Manager, London, UK

Innovation, innovation!  Non profit organisation requires an Interim Market Intelligence Manager to lead the Market Intelligence Team and build the organisation’s understanding  of markets, technologies and innovations and how these will and can be disrupted in the future.  You will develop strategies for bringing key players together to kickstart the creation of a new industry… Read More →

IIAR AR Professional of the Year

IIAR’s Analyst Relations Professional and Analyst Relations Team of the Year 2018 Webinar

A few weeks ago, right before most of us went on our summer holidays we hosted the annual IIAR Summer Networking event at the EY offices in London, a party kindly sponsored by HCL Technologies and EY. As we begin to settle back into daily work routines, we wanted to take a moment to ponder… Read More →

Andrew Hsu / Spotlight AR for the IIAR Website

[GUEST POST] Hsu: AR must bet bigger on fewer analysts

Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the… Read More →

Martin Kihn / ex. Gartner, now Dentsu

[GUEST POST] What I Learned from 5 Years at Gartner

Reflexions from Marty Kihn on his five year tenure at Gartner. Vendors can’t pay their way into a Wave or Magic Quadrant The real benefit is analyst inquiries, not the research subscriptions Most vendors are bad at briefing analysts Take time off. As much as you can. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Andrew Hsu / Spotlight AR for the IIAR Website

[GUEST POST] Hsu: AR must bet bigger on fewer analysts

Andrew Hsu‘s (LinkedIn) views on AR prioritization are handy. In a recent presentation, he stressed the role of prioritisation in helping us to think about AR, be more refined than our instincts can allow and to help us justify the choices we made when we allocated limited Analyst Relations resources. Andrew’s starting point is the… Read More →

IIAR Logo

Three new members join the board of the IIAR

The IIAR is pleased to present the addition of three new members to the IIAR Board as a result of this years’ elections held in June. Please help us welcome Beth, Suzannah and Aniruddho to the IIAR Board, for terms that run from July 1, 2018 through to June 30, 2020. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Tom Wentworth / Chief Marketing Officer, RapidMiner  @twentworth12

[GUEST POST] Debunking Five Analyst Relations Myths

Analyst relations is easily the most misunderstood function in marketing. I’ve been involved with analyst relations — or AR — for over a decade, working on dozens of Gartner Magic Quadrants and Forrester Waves. I’ve experienced the impact that analyst relations, when done well, can have on growth. And I know how much time and effort it takes to… Read More →

https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,… Read More →

Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering… Read More →

Julia Pope / IIAR UK Chapter Lead

Effective Measurement: ARe we there yet?

Effective measurement has become a bit of a challenge for AR practitioners, as stakeholders are demanding more tangible, immediate results that can easily be linked to business outcomes. With smaller teams and tighter budgets, AR professionals are under immense pressure to justify investment and prove overall value. As such, the IIAR’s recent webinar on measurement… Read More →

Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an… Read More →

Cindy Zhou / Constellation on the IIAR blog

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to… Read More →

Logo IIAR AR Agency of the Year

No penalty shoot out required: the IIAR Analyst Relations Professional of the Year 2018

In the midst of the nation being gripped by World Cup fever, the IIAR Summer Party happened to fall on a historic semi-final appearance by England. But that iconic World Cup Trophy was, of course, very far from being the most important accolade contested tonight. That’s right – tonight was also the announcement of the… Read More →

IIAR Logo

Three new members join the board of the IIAR

The IIAR is pleased to present the addition of three new members to the IIAR Board as a result of this years’ elections held in June. Please help us welcome Beth, Suzannah and Aniruddho to the IIAR Board, for terms that run from July 1, 2018 through to June 30, 2020. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

2018 IIAR London Summer Networking Event

The IIAR Summer Party celebrating the IIAR AR Professional and Team of 2018

We are excited to announce the date of our famous IIAR Summer Party, which will celebrate the achievements of various analyst relations teams and professionals. The event is kindly sponsored this year by EY and HCL Technologies. Join us in a great riverside location, for a glamorous night of drinks, canapés, and networking on the… Read More →

Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an… Read More →

Jon Collins / Inter Orbis and GigaOM

IIAR Webinar with Jon Collins: how not to be an industry analyst?

Jon Collins from GigaOm (LinkedIn, @jonno) first picked up the analyst mantle in 1999, when he sent off a rather too hasty job application after a glass of wine. Since then he worked for, and with, a variety of larger and smaller firms — including picking up IIAR’s European Analyst of the Year award in 2012, a moment… Read More →

AR Best Practice

IIAR Webinar: A Discussion on Effective AR Measurement and Amplification

On Friday 11th May 0800 PDT / 1100 EDT / 1600 BST, IIAR member Gerry Van Zandt (LinkedIn, @gerryvz) from the Oracle Analyst Relations team will host an interactive discussion about how AR can better measure results, and more importantly how AR can better utilize these results. AR managers and leaders tend to be highly focused on… Read More →

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →

IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →

Fabio di Capua

Around Gartner’s Fabio Di Capua in 10 questions

This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

https://twitter.com/Loom_Systems/status/905444551204233217

[GUEST POST] Does Israel have more cool vendors than China?

Can other vendors copy Israeli firms’ exceptional success in earning Gartner, Inc.’s Cool Vendor designation? Maybe not. Their success reflects both Israel’s unique start-up ecosystem and those start-ups’ ability to leverage Gartner’s experienced account management in Israel. The numbers of Cool Vendors in Israel continue to rise. At the recent Cool and Hot Vendor Forum,… Read More →

Simon Jones, IIAR German Chapter co-lead

Trio of analyst departures at Gartner underlines why backup strategy is so important

Gartner has been forced to delay a Magic Quadrant report for at least six months due to the mass departure of pivotal analysts covering the enterprise data center space.  The delay followed news that analysts Dave Russell and Pushan Rinnen were leaving to join vendors. The duo were the mainstays of the Gartner team covering… Read More →

Jon Collins: How not to be an industry analyst (IIAR website)

[GUEST POST] How not to be an analyst? By Jon Collins

Today’s guest post is a long(wish) read by Jon Collins from GigaOm (LinkedIn, @jonno) following our IIAR Webinar on “How not to be an industry analyst?“ If you enjoy this, why not check his “How not to write an autobiography?“   Introduction – a glass of wine… For a start, a bit of background. I never meant to be an… Read More →

Cindy Zhou / Constellation on the IIAR blog

[GUEST POST] Tips to Ensure a Productive Analyst Briefing

Since becoming an industry analyst almost two years ago, I’ve sat in on nearly 100 vendor briefings and have some tips and do’s/don’ts to share to help you prepare for your next analyst session. First, know that Constellation is a firm very accessible to technology companies of all sizes and no, you don’t have to… Read More →

Yannick Carriou @YCarriou, CEO CXP Group interviewed for the IIAR blog - Ludovic Leforestier @lludovic

Le CXP Group moves to consulting – CEO Yannick Carriou interviewed

Le CXP is one of the oldest IT analysis firms around. It was created in 1973, six years before Gartner, under the auspices of the French Ministry of Industry by some of the largest French companies at the time: Air France, Anotec, Bred, BSN (now Danone), EDF, RATP and the Société Générale. Its remit was to… Read More →

Laurie McCabe / SMB Group on the IIAR blog

[GUEST POST] How to Create a More Compelling Analyst Event

I thoroughly enjoyed and could very much relate to Jon Reed’s recent post, How to screw up a vendor analyst day – in 12 simple steps. So much so that I’m inspired to write my own take on how to create a more compelling analyst event that’s more rewarding for all involved. Vendors spend a lot of… Read More →

IIAR negotiating with forrester. aniruddho Mukherjee, ludovic leforestier

IIAR Discussion Group: negotiating with Forrester. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with Forrester on your subscription contract?Do you feel comfortable in buying the multiple seats being pushed your way? Is Forrester covering the technology and business areas that are important for you?  You’re not alone – many of your peers and IIAR members have commented (see the IIAR Tragic Quadrant… Read More →

IIAR negotiating with IDC, aniruddho mukherjee, ludovic leforestier,

IIAR Discussion Group: negotiating with IDC. Are you getting the best value from your contract?

Feeling the pinch in your negotiation with IDC on your subscription contract? Do you feel comfortable in buying the various Customer Segment (CS) options being pushed your way? Are you confident that you are getting value from your contracts? You’re not alone – many of your peers and IIAR members have commented (see the IIAR… Read More →

Fabio di Capua

Around Gartner’s Fabio Di Capua in 10 questions

This week, Gartner analyst Fabio Di Capua (Twitter / LinkedIn) has bravely volunteered to tackle the IIAR’s legendary 10 questions, renowned worldwide for their incisiveness. Research Director Fabio is based in Munich, Germany. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

Margaret Adam / IDC for the IIAR around in 10 questions

Around Margaret Adam from IDC in 10 Questions

This week, we’re delighted to present you some insights from the just promoted Margaret Adam / IDC (@madam_idc, LinkedIn, blog) with our world famous ten questions.   What are your coverage areas? Officially, European Channels and Alliances, more broadly this really looks at all kinds of go-to-market and partnering relationships from traditional channel (distie, VAR, SI, MSP,… Read More →

BAE_Systems_logo_INSPIRED_transparent

[JOB POSTING] Analyst Relations (AR) Specialist, BAE Systems / London or Guildford, UK

The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future. We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place. (more…) Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

ABB Inc logo

[JOB POST] Director of Analyst Relations, Enterprise Software / ABB Inc. Boulder, Colorado, US

  Are you ready to work with a purpose? At ABB, you can be sure you’re helping to create a better world and deliver solutions that touch the lives of millions. With a heritage spanning more than 130 years, ABB today is writing the future of industrial digitalization. Through its innovations driving progress for utilities,… Read More →

Marketing Moves website, IIARr

[JOB POST] Analyst Relations Manager / London, UK

DESCRIPTION Develop and implement a global analyst relations strategy that supports overall business objectives. Build and maintain highly effective relationships with analyst houses and relevant analysts to assist sales and influence the market. Match key stakeholders with analysts to raise profile as thought leaders in their sector. Position the company as a leader across its… Read More →

Marketing Moves website, IIARr

[JOB POST] Analyst Relations Manager / Software Vendor, London

Job Description Develop and implement a global analyst relations strategy that supports overall business objectives. Build and maintain highly effective relationships with analyst houses and relevant analysts to assist sales and influence the market. Match key stakeholders with analysts to raise profile as thought leaders in their sector. Position the company as a leader across… Read More →

AWS, IIAR, IIAR jobs

[JOB POST] Analyst Relations Manager, Enterprise Channel / Amazon Web Services, Seattle, Washington

Amazon Web Services (AWS) is seeking an experienced, self-motivated, and detail-oriented Analyst Relations (AR) Manager to support its AWS Marketplace and Service Catalog businesses. The AWS cloud computing platform is used today by millions of businesses and developers around the world, ranging from startups to Fortune 50 enterprises. Cloud computing is arguably one of the… Read More →

Stratasys logo

[JOB POSTING] Director, Public Relations & Analyst Relations / Stratasys, Greater Minneapolis-St. Paul Area, US

Position Summary:  The Director, Public Relations and Analyst Relations is responsible for driving worldwide public and industrial relations programs that elevate awareness, drive demand and communicate brand promise across multiple media platforms. Reporting directly to the Chief Marketing Officer, this critical role will build, develop and lead a team of professionals, manage corporate public relations… Read More →

Kaspersky logo - IIAR Website

[JOB POST] Analyst Relations & Market Intelligence Senior Analyst / Kaspersky, MA, US

Job description The Analyst Relations & Marketing Intelligence Specialist will be responsible for driving, executing, and managing the company’s visibility, interaction and influence within a diverse analyst community. Crucial to this role will be planning activities for key vendor evaluations, events, and other elements resulting in a positive representation of the company. In this role,… Read More →

Appian Corp logo (IIAR website)

[JOB POST] Analyst Relations Manager / Appian Corporation, Reston, VA, US

Analyst Relations Manager Appian is seeking an analytical, technical and research oriented professional with great communication skills to join the marketing organization in the role of Analyst Relations Manager. This person will play a critical, cross-functional role by working with subject matter experts at many different levels of the organization: executives, product strategy, product management,… Read More →

Unisys logo, IIAR website

[JOB POSTING] Third Party Advisor / Analyst Relations APAC / Unisys, Sydney, Australia

ABOUT UNISYS: Unisys is a global information technology company that builds high-performance, security-centric solutions for the most digitally demanding businesses and governments on Earth. Unisys offerings include security software and services; digital transformation and workplace services; industry applications and services; and innovative software operating environments for high-intensity enterprise computing. For more information on how Unisys… Read More →