What does analyst influence mean to you?

What does analyst influence mean to you? If you’re in AR, how do you get it, and how do you measure it? If you’re an analyst, how do you know whether you have it?   “Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how… Read More →

IIAR Webinar: Progressive Digital Media Group Acquires CurrentAnalysis – 5/9/14

IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc. Date: 5th September 2014 Time: 4pm BST, 5PM CET, 11am EST Location: IIAR Webinar – Register HERE   Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed… Read More →

Henrietta Lacey-Gutsell / CGI (IIAR)

[GUEST POST] Gartner Updates: Notes from the AR regional briefing in the UK

By Henrietta Lacey-Gutsell / CGI (@henriettalacey, LinkedIn) Gartner has its ‘listening hat’ on at the UK AR Regional Briefing Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and… Read More →

Eria Odhuba (IIAR)

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

By Eria Odhuba (@eodhuba, LinkedIn), resident analyst relations lead at The Comms Crowd  “We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging… Read More →

In memory of Madan Sheina

Madan Sheina, one of Ovum’s highly regarded Analysts, tragically passed away recently. Madan possessed a rare combination of talents which allowed him to become a world class analyst, respected manager, a generous collaborator, and a fierce ambassador for quality. He was also always great fun to be around. Everyone at Ovum will remember him in… Read More →

The IIAR UK Summer Networking event is back in 2014: Bigger and Better than ever!

For this year’s IIAR 2014 Summer Party and Networking Event we have exclusive use of a stunning penthouse bar overlooking London (right next to St Paul’s Cathedral). With 80+ analysts attending (and growing), no queuing for one-on-one meetings and drinks plus food all evening why endure the conference scene? When: 15th July 2014 at 5pm… Read More →

IIAR Discussion – AR Training and Certification – What do You Require ?

Date: 1st August 2014 Time: 4pm BST, 5pm CET, 11am EST Location: IIAR Webinar There is renewed interest in the IIAR Certification programme with several members completing the certification test recently. This has highlighted the need to update the test questions, expand the range and ensure it is relevant to today’s AR community and market needs. We’re exploring how we… Read More →

IIAR Teleconference – Measuring the Success of AR: HP Case Study

On Wednesday 29th August at 11am EST / 8am PST / 4pm BST Gerry Van Zandt (IIAR Board Member / Global Corporate AR Manager, HP) will be providing a case study on how his AR team at HP measure the success of their analyst programs and prove the investment to the company’s top executives. During this… Read More →

IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →

IIAR Awards Two AR Professionals with IIAR Certified Expert as it Expands its AR Professional Certification Program

The Institute of Industry Analyst Relations (IIAR) is pleased to recognize the first two recipients – Ellie Warner and Ed Gyurko – as IIAR Certified Experts. This marks the official launch of two new IIAR certification levels consisting of IIAR Certified Expert (CE) and IIAR Certified Fellow (CF). These qualifications are designed for Analyst Relations… Read More →

Ovum logo - IIAR website

[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →

[GUEST POST] Big Dogs don’t yap: the secret ingredient for MQ success

Blog courtesy of: Simon Levin (IIAR Board Member) What is it that makes the difference when it comes to making the step up into the Leaders section of Gartner’s Magic Quadrant? Ever wondered what companies who gain recognition as Leaders have in common? Having seen four of our MQ Tune-Up clients gain Leaders status for the… Read More →

[Job Posting] KPMG Seeks Associate Director, AR – Boston, USA

At KPMG we run our firm just as effectively as we support and strengthen our clients’ businesses. That means hiring talented people to help develop and manage our brand, publish our thought leadership, control our finances, run our IT infrastructure, and support our professionals in the field. There are great opportunities to build your career… Read More →

Simon Levin / Skills Connections (IIAR, 2013)

[Guest Post] Does the consulting approach beat published research?

By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but… Read More →

IIAR UK Forum: 24th September 2013 – Report

On Tuesday September 24th the UK chapter held its latest forum. There were three separate presentations and discussions at this forum: reviews of the research focus and relevance of both IHS electronics & media and Analysys Mason telecoms research. The final session was a presentation and discussion led by The Skills Connection. This gave attendees a chance to peek behind… Read More →

IIAR UK Forum – The Next BIG Event – CIO Discussion Panel Chaired by CIO-Connect

SAVE THE DATE – 30th October, 16:00 – 18:00 (UK Time) This will be a really exciting event that no IIAR member (or prospective member) should miss. The main session will be a panel of CIOs, chaired by CIO-Connect. In this session we will hear from the CIOs the research they rely on, why and what… Read More →

Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays… Read More →

New Face on the IIAR Board – Thank-you Hannah, Hello Allen

With experience leading the US, West Coast IIAR Chapter and on the IIAR Board Hannah Hyman now has a new role in life, as a Mother. Congratulations from all go to Hannah on her first born child; at least working in Analyst Relations is good training for long days and short nights ! Amongst the… Read More →

Cloud Set to Dominate 2012

The UK’s recent IIAR Forum saw both IDC and Ovum present their predictions for the IT industry in 2012. Cloud came through as the area of focus for 2012 and will be the dominant platform. While SaaS spend will be more discretionary, PaaS will be the fastest growing platform accounting for 80% of the volume… Read More →

HfS Research and Sylvan Advisory combine to form HfS Consulting – a service line of HfS Research

HfS Research announces revolutionary new on-demand service division to support enterprises with complex decision-making around outsourcing and business operations strategy New York, New York, November 29th, 2011 – HfS Research, the leading global analyst advisory firm covering outsourcing and shared services strategies, today announced it has joined forces with Sylvan Advisory to form HfS Consulting. … Read More →

IIAR UK Gets Festive!

IIAR FORUM and CHRISTMAS NETWORKING WITH THE ANALYSTS  Thursday 8th  December, 3pm onwards   What better way to end the year with than to hear about analyst predictions for 2012 and then meet with your analyst buddies and AR colleagues at an informal networking event over a celebratory glass. It’s an action-packed afternoon with two analyst presentations plus… Read More →

IIAR USA Virtual Forum: 2012 Predictions

A distinguished panel of US analyst experts will be discussing hot trends for 2012 in the world of IT services and software for 1-hour on Wednesday 30th November at 11am ET / 8am PT / 4pm GMT. Guest speakers: Phil Fersht, Founder & CEO, HfS Research Mark Smith, CEO & Chief Research Officer, Ventana Research Moderator:… Read More →

Gartner publishes MQ FAQ

The Gartner Ombudswoman has just blogged >link< about a new frequently asked questions document on the Gartner Magic Quadrant. Overall it’s really useful and contains many points that AR pros should know. For instance, did you know the analysts had to raise a business case for every new MQ? This is meant to limit their… Read More →

IIAR Teleconference: Informa presents the B2B2C Opportunity

We are pleased to announce that Informa will be presenting some of its latest research around, “Operator Strategies: The Growing Lure of B2B2C Opportunities” on Thursday 9th February at 4pm GMT / 11am ET / 8am PT. Delivering the presentation will be Informa’s Chief Research Officer, Mark Newman (pictured above). Discussion agenda: How over-the-top players took the value… Read More →

Social media for the APJ AR pro

IIAR Asia-Pacific recently held a virtual forum to discuss social media. It was a great opportunity to talk more about one of the current hot topics in the AR industry and how it relates to the local APJ markets. Discussion centred on different uses of varying social media channels leading to the conclusion that social… Read More →

AOTY

And the IIAR Analyst of the Year 2011 is…

#iiaraoty: @pfersht, @zkerravala and @marksmithvr are IIAR analysts of the year, @gartner_inc, @forrester and @Horses4Sources firms of the year, @constellationrg best newcomer #archat” Share this…FacebookTwitterLinkedinemailPinterest

[JOB POSTING] Junior Account Manager Analyst Relations at Metia in London

Junior Account Manager Analyst Relations at Metia in London, United Kingdom | LinkedIn Job Description Support key accounts in their analyst relations programmes: • Suggest and plan appropriate AR activity against client roadmap and objectives with your line manager • Identify relevant analysts for particular activities and manage the briefing process • Be pro-active in presenting… Read More →

[JOB OPENING] SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD

SENIOR PR/MARKETING MANAGER, UKBROADBAND LTD The Senior PR/Marketing Manager will be a technosavvy evangelist who drives the company’s service vision and ensures that the messages to the marketplace and press are compelling and consistent. They will be a key member of inter-disciplinary leadership teams to develop strategic, succinct and effective service and marketing initiatives. This… Read More →

[JOB OPENING] EMEA PR and AR Manager – NetApp

Job posted on netapp.com: Netapp: PR and AR Manager – EMEA Job Summary Job Summary: The AR/PR manager is a key function under Corporate Marketing and the role will ensure that processes and initiatives from Corporate are understood, adopted and tracked across EMEA with the field marketing teams. The role will work closely with country… Read More →

[JOB OPENING] Analyst Relations Manager at RightNow

The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product… Read More →

[JOB OPENING] Managers of AR ar Kronos

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product… Read More →

[JOB POSTING] Senior Analyst Relations Manager, Frankfurt

[THIS JOB IS POSTED ON BEHALF OF PSD, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT]   Senior Analyst Relations Manager (m/f) Location: Frankfurt am Main As Senior Analyst Relations Manager you contribute pro-actively to the corporate communication strategy. You act as the primary liaison with all relevant internal groups in planning and implementing… Read More →