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New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection (more…)

Sven Litke / KEA

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

By Sven Litke (@SvenLitke, LinkedIn), Kea Company, first published on Influencer Relations and Marketing. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as opposed… Read More →

Don’t Forget – IIAR UK Forum with IDC – 15th October

IDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum Date/Time: 15th October 2014, 5pm – 7pm BST Location: Holborn, Central London – details sent when registered. Register: <<HERE>> If you would like to join us please register soon. Agenda:  1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence… Read More →

“Wet Paint” ~ Refreshed IIAR Website

The IIAR is excited to announce the launch of our newly designed, fully refreshed, version of this IIAR Blog/Website, which goes live over this weekend, (4th and 5th, October 2014). Hopefully the transition will be smooth and the IIAR web presence will have a fresh new look over this weekend. Please excuse interruption in normal service… Read More →

IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

How do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme? In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be… Read More →

IIAR Germany 2nd Stammtisch Event

Unfortunately this event has been postponed and will be rescheduled. Apologies to all who had registered. The IIAR German Chapter will be holding its 2nd Stammtisch Event on the 7th October 2014. Starting at 6pm CET German AR Professionals will be meeting at the Ella Restaurant, Munich. The topic for this meetings discussion is – AR measurement and its… Read More →

IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis

Following the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy… Read More →

Keep calm and follow the rules

IIAR Best Practice Paper: The 7+7+7 Golden Rules of Engagement

  We’ll hold a webinar to discuss our latest IIAR Best Practice Paper: Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement byLudovic Leforestier & Caroline Dennington Date: September 11th, 2014 Time: 4pm BST, 5pm CET, 11am EST, 8am PST Location: IIAR Webinar – Register here AR Pros and the Industry Analysts work on the basis… Read More →

A New Year and a New Owner for Yankee Group – the 451 Group

On January 3rd 451 Group announced the acquisition of Yankee Group from Alta Communications (private equity firm) for an undisclosed sum. All Yankee Group employees are to be retained and the company will operate as an independent division of the 451 Group adding the 18 analysts (and 7 affiliate analysts) of Yankee Group to the… Read More →

IIAR APJ Forum on 12th Dec 2012

Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney! The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research… Read More →

Duncan Chapple's method for optimizing spend with analyst firms

[GUEST POST] Six steps to get value for money from your analyst contracts

Guest post by Duncan Chapple (@duncanchapple) We recommend six steps for firms wanting to get more value from analysts: Audit, Benefits, Options, Goals, Portfolio design, Negotiate. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[Guest Post] Humpty Gartner’s Logic

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on… Read More →

[Guest Post] Analysts are treated inhumanely

By: Duncan Chapple, Consultancy Director at Loudhouse  This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst… Read More →

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1…. Read More →

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be… Read More →

IIAR London Forum: 4th December 2013 – Report

This IIAR Forum, kindly hosted by Fleishman Hillard in Covent Garden, was well attended by more than 20 members plus the panel members for the two discussion sessions… Selling your company on the value of professional analyst relations, hosted by David Rossiter (Sunesis). Panel members… Bill Reed – Analyst Relations Manager at AGT International Tim… Read More →

Join the IIAR at the UK London Forum – 4th December

Places at the IIAR London Forum are filling up fast, don’t panic though, there is still room for more ! With a great agenda of two discussion panels discussing two key AR topics, full details immediately below and here, make sure you book your place now. To attend this Forum, register directly via this >LINK<. The… Read More →

IIAR London Forum on 4th December

This, not to miss Forum, has just got better, there are now two panel discussions … New panel discussion – Selling your company on the value of professional analyst relations … It can sometimes be a challenging task to sell the value of professional analyst relations to the business. We’ve all been asked time after time,… Read More →

IIAR UK Forum – Save the Day – 4th December 2013.

On 4th December the IIAR UK Chapter will be hosting the November forum delayed by the storms. As advertised before this will be a unique session. For our panel discussion we already have confirmed: Ron Baillie (Strategy and Architecture Director at Tullow Oil), Simon Niven (Global Head of Technology Services at Freshfields Bruckhaus Deringer) Alistair… Read More →

Peyman Mestchian / Chartis (IIAR)

Around Peyman Mestchian of Chartis Research in 10 questions

Today we ask our infamous ten probing questions to Peyman Mestchian (LinkedIn) from Chartis Research. 1. What are your coverage areas? I cover risk and compliance technology or “RiskTech” for short. This is a relatively broad market sector. Sub-segments of our coverage include financial risk (market, credit, liquidity), operational risk, financial crime risk and energy trading… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013

On Wednesday 13th November, 7:30am CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also… Read More →

[JOB POSTING] Seagate – Senior Manager, Corporate Communications EMEA – Maidenhead, UK.

Seagate – Senior Manager of Corporate Communications The Senior Manager of Corporate Communications will be located in our Maidenhead, U.K. location. The Senior Manager will be a key member in helping to develop and execute strategic media and analyst relations initiatives to increase awareness of the Seagate brand and adoption of Seagate product lines. The successful candidate will have… Read More →

[GUEST POST] “This position has now been filled” – IIAR and Job Postings

By Caroline Dennington / Symantec (@CDennington, LinkedIn). When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after… Read More →

Around Keith Humphreys from euroLAN Research in 10 questions

Today is an opportunity to find out more about Keith Humphreys at euroLAN Research. Keith is a consultant based in the UK and has been with euroLAN since 1994 studying networking vendors, analysing their markets and competitors. He holds a degree in Engineering from the University of Westminster and can be found on twitter and Linkedin.  What are your coverage… Read More →

IIAR Gartner exclusive: Your questions answered on great presentations

Ever spent a frustrated hour arguing with an executive on why you shouldn’t have 30 slides for a 30-minute presentation? Or time and again had to insist that a Gartner VP doesn’t need to be told about basic market trends proven with stats from a competing analyst firm? The IIAR, working with the Gartner AR… Read More →

Simon Levin / Skills Connections (IIAR, 2013)

[Guest Post] Does the consulting approach beat published research?

By: Simon Levin, The Skills Connection / IIAR UK Co-Chapter Lead We saw an interesting blogging spat last week between Stanton Jones of ISG and Lydia Leong at Gartner, with the flames fanned by tweeted comments from Phil Fersht of HfS. The row was centred on some research published recently by Lydia on managed hosting providers, but… Read More →

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray… Read More →

IIAR UK Forum: Come and meet Ovum’s Senior Management Team

For the next IIAR UK Forum in London on Wednesday 30th May at 4pm BST, we’re delighted to welcome Ovum MD Brett Azuma, Global Director for Ovum IT Ian Charlesworth, and Global Director for Ovum Telecoms Richard Mahony. We’re meeting with Brett, Ian and Richard just after the Ovum Industry Congress, being held in London… Read More →

Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This… Read More →

IIAR US Teleconference: Getting to Know Nucleus Research

On Thursday 19th April at 8am PST / 11am EST / 4pm BST the CEO of Nucleus Research, Ian Campbell, will be delivering a presentation to the IIAR. If you’ve ever wondered what the company is about and their area of research then this is the perfect opportunity to learn more. Discussion will also include how… Read More →

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne……. Read More →

[JOB OPENING] Analyst Relations Manager at RightNow

The Analyst Relations Manager is a key role on RightNow’s Influencer Relations team. Reporting to the Director of Global Influencer Relations, the AR Manager is responsible for maintaining strong, positive relationships with industry analysts and other influencers to drive awareness of and advocacy for RightNow and our solutions. This person works closely with executives, product… Read More →

[JOB OPENING] Managers of AR ar Kronos

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product… Read More →

[JOB POSTING] Senior Analyst Relations Manager, Frankfurt

[THIS JOB IS POSTED ON BEHALF OF PSD, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT]   Senior Analyst Relations Manager (m/f) Location: Frankfurt am Main As Senior Analyst Relations Manager you contribute pro-actively to the corporate communication strategy. You act as the primary liaison with all relevant internal groups in planning and implementing… Read More →