IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

How do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme? In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be… Read More →

IIAR Germany 2nd Stammtisch Event

Unfortunately this event has been postponed and will be rescheduled. Apologies to all who had registered. The IIAR German Chapter will be holding its 2nd Stammtisch Event on the 7th October 2014. Starting at 6pm CET German AR Professionals will be meeting at the Ella Restaurant, Munich. The topic for this meetings discussion is – AR measurement and its… Read More →

IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis

Following the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy… Read More →

Keep calm and follow the rules

IIAR Best Practice Paper: The 7+7+7 Golden Rules of Engagement

  We’ll hold a webinar to discuss our latest IIAR Best Practice Paper: Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement byLudovic Leforestier & Caroline Dennington Date: September 11th, 2014 Time: 4pm BST, 5pm CET, 11am EST, 8am PST Location: IIAR Webinar – Register here AR Pros and the Industry Analysts work on the basis… Read More →

The Gartner Godfather, illustration from the 1972 movie for a blog post by Jonathon Gordon / EMI on Gartner on the IIAR website

[GUEST POST] Analysts’ Dirty Little Secrets

NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the GMQ or they have a legitimate grievance, I am not in a position to judge Whether NetScout will be successful with their… Read More →

IIAR – EMEA Service Providers AR Virtual Chapter – 9th Sept 14

Subject: IIAR – EMEA Service Providers AR Virtual Chapter Date: 9th September 2014 Time: 4pm BST, 5pm CET, 6pm EET Location: IIAR Webinar Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold… Read More →

What does analyst influence mean to you?

What does analyst influence mean to you? If you’re in AR, how do you get it, and how do you measure it? If you’re an analyst, how do you know whether you have it?   “Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how… Read More →

IIAR APJ Forum on 12th Dec 2012

Our last IIAR APJ Forum for 2012 is here, which of course will be followed by Christmas networking drinks with the broader analyst community, for those of you fortunate enough to be in Sydney! The Forum will focus on Ovum & its expansion plans in the APJ region. Ovum CEO Brett Azuma will be dialling in from the US, while AP IT research… Read More →

Duncan Chapple's method for optimizing spend with analyst firms

[GUEST POST] Six steps to get value for money from your analyst contracts

Guest post by Duncan Chapple (@duncanchapple) We recommend six steps for firms wanting to get more value from analysts: Audit, Benefits, Options, Goals, Portfolio design, Negotiate. Share this…FacebookTwitterLinkedinemailGoogle+Pinterest

[Guest Post] Humpty Gartner’s Logic

Blog courtesy of: Simon Levin (IIAR Board Member), Managing Director at The Skills Connection A client of mine was talking to a Gartner analyst recently and learned, to his delight, that the analyst had given a particular prospect a clear steer in his direction. “They’re a mid-sized company and they asked for my advice on… Read More →

[Guest Post] Analysts are treated inhumanely

By: Duncan Chapple, Consultancy Director at Loudhouse  This is an independent opinion piece submitted by an IIAR member and AR professional – it does not represent the official views of the IIAR. Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst… Read More →

[Guest Post] Why IT Vendors Should Take Industry Analysts (More) Seriously

By: Dr Neil Pollock, University of Edinburgh Business School After several years’ research on industry analysts and IT Research firms there are some interesting conclusions to be reached on how industry analyst firms are exerting influence on IT vendors and their product markets. This is just a snapshot of some of Dr. Pollock’s findings. 1…. Read More →

[GUEST POST] Maximizing the impact of an analyst briefing – 2 of 2 by Richard Stiennon / IT-Harvest

 By: Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner The second of a two-part blog on ’Maximizing the impact of an analyst briefing’. This is an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. You can read part 1 here. The IIAR will be… Read More →

Constellation Research continues expansion with digital marketing appointment

By Dave Noble, IIAR board member & APJ chapter lead Constellation Research has added to its research portfolio with the appointment of an Australian digital media veteran to lead its coverage of digital marketing transformation, a new research theme which again shifts focus away from traditional IT purchasers and on to business buyers. Based in… Read More →

[GUEST POST] Maximizing the impact of an analyst briefing, by Richard Stiennon / IT-Harvest

By Richard Stiennon, Chief Research Analyst at IT-Harvest and a former VP of Research at Gartner (LinkedIn, @rstiennon) In a two-part blog, the IIAR will be publishing an adapted excerpt from Richard Stiennon’s book – Up and to the RIGHT: Strategy and Tactics of Analyst Influence. In this post Richard provides some advice to AR pros on ‘Maximizing the… Read More →

IIAR UK Forum – Save the Day – 4th December 2013.

On 4th December the IIAR UK Chapter will be hosting the November forum delayed by the storms. As advertised before this will be a unique session. For our panel discussion we already have confirmed: Ron Baillie (Strategy and Architecture Director at Tullow Oil), Simon Niven (Global Head of Technology Services at Freshfields Bruckhaus Deringer) Alistair… Read More →

Peyman Mestchian / Chartis (IIAR)

Around Peyman Mestchian of Chartis Research in 10 questions

Today we ask our infamous ten probing questions to Peyman Mestchian (LinkedIn) from Chartis Research. 1. What are your coverage areas? I cover risk and compliance technology or “RiskTech” for short. This is a relatively broad market sector. Sub-segments of our coverage include financial risk (market, credit, liquidity), operational risk, financial crime risk and energy trading… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 13 Nov 2013

On Wednesday 13th November, 7:30am CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It is also… Read More →

[JOB POSTING] Seagate – Senior Manager, Corporate Communications EMEA – Maidenhead, UK.

Seagate – Senior Manager of Corporate Communications The Senior Manager of Corporate Communications will be located in our Maidenhead, U.K. location. The Senior Manager will be a key member in helping to develop and execute strategic media and analyst relations initiatives to increase awareness of the Seagate brand and adoption of Seagate product lines. The successful candidate will have… Read More →

[GUEST POST] “This position has now been filled” – IIAR and Job Postings

By Caroline Dennington / Symantec (@CDennington, LinkedIn). When the IIAR was first formed, one of its goals was to enable members to help each other achieve their goals. Primarily this has taken the form of sharing best practice, but we also recognised the value in publishing job postings – analyst relations is quite a specialist field, after… Read More →

IIAR UK Forum: 24th September 2013 – Report

On Tuesday September 24th the UK chapter held its latest forum. There were three separate presentations and discussions at this forum: reviews of the research focus and relevance of both IHS electronics & media and Analysys Mason telecoms research. The final session was a presentation and discussion led by The Skills Connection. This gave attendees a chance to peek behind… Read More →

“Nobody ever got fired for buying IBM”

“Nobody ever got fired for buying IBM”  – a widely used cliché (FUD) from the 70s and 80’s. This would not work as a sales line now and perhaps, the days of “No one ever got the sack for using Gartner” and the role of AR professionals are also numbered ? Disrupting the status quo of the… Read More →

[Guest Post] The Secret Sauce and the Secret Sorcerers by Simon Levin

I was sitting in the middle of a noisy intellectual ruckus about the future of research and advisory services some weeks back when an odd thought struck me. It was at the London IIAR meeting in March, where R “Ray” Wang and his Constellation all-stars were agitating for radical change in the research industry. Ray… Read More →

IIAR UK Forum: Come and meet Ovum’s Senior Management Team

For the next IIAR UK Forum in London on Wednesday 30th May at 4pm BST, we’re delighted to welcome Ovum MD Brett Azuma, Global Director for Ovum IT Ian Charlesworth, and Global Director for Ovum Telecoms Richard Mahony. We’re meeting with Brett, Ian and Richard just after the Ovum Industry Congress, being held in London… Read More →

Gartner gets the IDEAs from Forrester

It seems Gene took Gartner‘s shopping trolley on a jumbo to Oz this week and a page from George‘s book: the research firm just announced it was buying Ideas International [ASX:IDE] was established in 1981 as a consultancy service and since 1986 has provided its special brand of research to IT users and vendors. This… Read More →

IIAR US Teleconference: Getting to Know Nucleus Research

On Thursday 19th April at 8am PST / 11am EST / 4pm BST the CEO of Nucleus Research, Ian Campbell, will be delivering a presentation to the IIAR. If you’ve ever wondered what the company is about and their area of research then this is the perfect opportunity to learn more. Discussion will also include how… Read More →

Has time come for a disruptive analyst firm?

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites. As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne……. Read More →

Drinks with Constellation Research: London – Wednesday 14th March

In London tomorrow and want to meet R “Ray” Wang (@rwang0, LinkedIn) and other members of the Constellation Research team? This is your chance. Constellation Research and the IIAR are organising drinks at a bar in central London (Chancery Lane area) on Wednesday 14th March 2012, from 6.15pm. As well as Ray, we’re delighted to have… Read More →

IIAR London Forum: Meet R “Ray” Wang and discuss the future of the industry analyst

You’ve almost certainly heard of R “Ray” Wang. First with Altimeter and now with Constellation Research, Ray is positioning himself at the forefront of a new breed of analysts. He and his colleagues are setting out to challenge the monopoly of the existing big firms by introducing new business models and approaches.  Agree with him or not, Ray is… Read More →

[JOB OPENING] Managers of AR ar Kronos

[THIS JOB IS POSTED ON BEHALF OF KRONOS, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT] Kronos Incorporated is seeking a self-starter who is seasoned in high-tech industry influencer relations. In this individual contributor role, you will be responsible for driving a communications program that clearly conveys Kronos messages regarding our company strategy, product… Read More →

[JOB POSTING] Senior Analyst Relations Manager, Frankfurt

[THIS JOB IS POSTED ON BEHALF OF PSD, THE IIAR CANNOT BE HELD LIABLE FOR THE CONTENT]   Senior Analyst Relations Manager (m/f) Location: Frankfurt am Main As Senior Analyst Relations Manager you contribute pro-actively to the corporate communication strategy. You act as the primary liaison with all relevant internal groups in planning and implementing… Read More →