Posted on Monday 18th August 2014 by Trevor IIAR
The Analyst Relations Project Manager is responsible for supporting our global AR program, which is designed to positively influence industry analysts (Gartner, Forrester, IDC, Aberdeen, CIMdata, Ovum, others), improve PTC’s leadership position in analyst reports, and, ultimately, increase sales.
The Analyst Relations Project Manager helps support relationships and communication between PTC and industry analysts by developing the infrastructure, managing the operations, and enabling the two-way strategic dialog between key analysts and PTC leadership. Continue reading
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Posted on Friday 15th August 2014 by Ludovic Leforestier
Two Three interesting takes on Netscout suing Gartner for not putting them in the leaders quadrant:
Filed under: AR debates, Gartner, MagicQuadrant | Tagged: Gartner, MagicQuadrant, MQ | 2 Comments »
Posted on Friday 15th August 2014 by Trevor IIAR
Subject: IIAR – EMEA Service Providers AR Virtual Chapter
Date: 9th September 2014
Time: 4pm BST, 5pm CET, 6pm EET
Location: IIAR Webinar
Lead: Maria Forss – Director, Industry Analyst & Media Relations at Tieto, Finland
This is the first meeting of the new “IIAR – EMEA Service Providers AR Virtual Chapter”. With an objective to hold meetings once every two months and bring together AR professionals from Service Provider companies across Europe with a varied agenda. The agenda for this meeting focuses on – Continue reading
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Posted on Thursday 14th August 2014 by David R
As the day drew to a close and the sun set over London, over 100 hundred of the UK’s leading analysts and AR professionals were busy drinking, talking and enjoying the spectacular views of St Paul’s Cathedral, the Shard and the city skyline. If you weren’t able to come along to this year’s IIAR summer party, you missed out on another treat of an evening. Someone described it as “the networking event of the summer” and if you were there, it’s easy to see why. Another said “stunning views, great company, interesting conversations, nice food, free booze – it couldn’t get any better.” Continue reading
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Posted on Wednesday 13th August 2014 by Trevor IIAR
What does analyst influence mean to you?
If you’re in AR, how do you get it, and how do you measure it?
If you’re an analyst, how do you know whether you have it?
“Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how to define, optimize or measure analyst influence. It can be a source of confusion and frustration for AR practitioners and our stakeholders, not to mention the analysts who are expected to provide it! Continue reading
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Posted on Tuesday 12th August 2014 by Trevor IIAR
IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc.
Date: 5th September 2014
Time: 4pm BST, 5PM CET, 11am EST
Location: IIAR Webinar – Register HERE
On the 30 July 2014, the Board of Progressive Digital Media Group Plc
, the provider of high quality premium business information to the consumer and technology markets, confirmed their acquisition of CurrentAnalysis Inc. We will be joined by their CEO and others who will present and discuss their acquisition; during which they will cover – Strategy, Business Models, Clients Served, Value Proposition and ultimately “Why should AR care?”
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Posted on Tuesday 12th August 2014 by hlaceygutsell
Gartner has its ‘listening hat’ on at the UK AR Regional Briefing
Gartner recently opened its doors to AR professionals with a day of presentations and interactive workshops targeted at the influencer relations community. The idea was to build on the AR forums given at the Gartner Symposium conferences and spend more time on topics that we, as AR professionals, have said we wanted to know more about.
Overall, it was an excellent event with a good balance of presentations and interactive discussions. The first panel slot was rather over staged and an over-run at the start of the day left little time for what must have been one of the most useful sessions of the day by David Black on Gartner reports and methodologies (“Gartner Update: Magic Quadrant Contextualization and Critical Capabilities”). See below for a summary of the updates. Continue reading
Filed under: Gartner, Guest Post, IIAR | Tagged: Gartner, Guest Post, IIAR | 7 Comments »