Social Media In the Eyes of Asia-Pacific Analysts

Posted on Monday 16th April 2012 by hlaceygutsell

Last week, IIAR Board Member and APJ Chapter Lead – Dave Noble – presented his findings from the latest Intelligen annual survey* on what analysts are looking for from AR in APJ. Discussion focused on social media and what this means for the AR professional.

According to analysts in APJ the number one social media channel is LinkedIn. On average, 61% of APJ analysts use LinkedIn for research “often” or “sometimes”. This echoes sentiments expressed by a panel of analysts at the IIAR’s UK Forum last September. It seems that while analysts have mixed opinions over the real value of LinkedIn, most use it for some form of research and to a lesser extent, for promotion.

In India, LinkedIn is a particularly popular platform with 90% usage, for a mix of both research and promotion. You may be interested to read this article about what recruiters look at when reviewing LinkedIn profiles.

Source: Intelligen Pty Ltd, April 2012

  Read more »

Filed under: IIAR, IIAR Forum | Tagged: , | 2 Comments »

AR Manager for IntraLinks – Boston, USA

Posted on Friday 13th April 2012 by hlaceygutsell

The Analyst Relations Manager at IntraLinks will report into the Product Marketing department (to the SVP Product Marketing) and will support both Product Marketing and the global Sales organization.  This resource will be responsible for managing relationships with leading industry analysts across all IntraLinks solution segments.

This position will:

  • Manage the entire Analyst Relations function for the company including negotiating subscriptions, ensuring analysts are current, co-presenting to analysts with solution leads, and identifying relevant research.
  • Facilitate analyst research efforts across the company by managing the completion of surveys and other requests for information.
  • Clearly report metrics and accomplishments to senior management on a quarterly basis. Read more »

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IIAR US Teleconference: Getting to Know Nucleus Research

Posted on Thursday 12th April 2012 by hlaceygutsell

On Thursday 19th April at 8am PST / 11am EST / 4pm BST the CEO of Nucleus Research, Ian Campbell, will be delivering a presentation to the IIAR. If you’ve ever wondered what the company is about and their area of research then this is the perfect opportunity to learn more. Discussion will also include how an AR pros work with the company and become more involved in Nucleus’ research.

The call will last for 45mins with 15mins for Q&A.

Agenda:
* Who is Nucleus Research – getting to know the company and its credentials
* Research portfolio and research types
* Working with vendors
* How vendor AR can work with Nucleus

This call is open to all IIAR members. Please let me know via email if you would like to register for this call.

Filed under: IIAR, IIAR Webinar, IT Analysis Firms | Tagged: , , , , | Leave a Comment »

AR Intern Required by Convergys – UK

Posted on Wednesday 11th April 2012 by hlaceygutsell

Provide support to the Global Industry Analyst Relations (AR) team related to marketing initiatives for outreach to, engagement with, and relationship management of industry analysts. The AR program is directed at industry and market research analysts who monitor and report on Convergys Information Management’s business, technologies, products/solutions, markets, competitors, and overall industry trends, etc., on global basis.

The analyst relations intern acts as a key contributor to Convergys’s value creation, acting both as an essential support resource for all on-going analyst relations activities as they serve the company’s overall marketing goals and objectives, but also as a creative contributor to help identify emerging opportunities and novel approaches to executing systematic and targeted analyst relations campaigns and programs. Read more »

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[GUEST POST] The Wi-Fi isn’t working!

Posted on Thursday 5th April 2012 by Simon Jones

I’m here at an analyst conference, trying to combine a seamless online and offline experience. The presentations are compelling, the panel discussions are lively, and I should be using social media to augment and amplify the information I’m soaking up from my seat in the second-to-back row.

Except that I can’t. Because, as usual, the Wi-Fi isn’t working.

Sure, there’s a Wi-Fi network, and it worked OK for 30 minutes yesterday, but today, the connectivity is pretty much nada. I’m at a central London hotel where the IT infrastructure is clearly not up to the job, especially when 300-plus delegates all try and connect their notebook, tablet and mobile phone to the network. First, the network slows, then it just stops responding. I’m not alone. Over coffee with the chief analyst, he shrugs and says “yeah. I’ve got the same problem!”

This is very frustrating but also unfortunately commonplace. Even the GSMA couldn’t make the free Wi-Fi work at Mobile World Congress in Barcelona. There were Wi-Fi nodes available, but nobody I met was unable to draw data across them. And no, it’s not always so easy to switch over to good old 3G, especially when you’re incurring data roaming charges. Read more »

Filed under: AR, Guest Post, IIAR, tips | Tagged: , | 1 Comment »

IIAR AR Cafe at Infosec – London, UK

Posted on Monday 2nd April 2012 by hlaceygutsell

On Tuesday 24th April, 5-7pm BST, the IIAR will be hosting an informal get together for IIAR members, AR professionals and analysts. For those of you attending the Infosec event, we thought you might be grateful for an excuse to relax with colleagues over drinks, after a busy day of meetings and seminars. It’s an opportunity to share ideas and best practices while meeting some new faces in the analyst and AR community. If you would like to attend please contact me to register your interest.

Venue: Troubadour, 263-7 Old Brompton Road, SW5 9JA (just 5mins walk from the exhibition centre)
Date and time: 24th April, 5-7pm BST
Map

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Improvements Are In the Works!

Posted on Thursday 29th March 2012 by hlaceygutsell

One of the IIAR Board’s goals for 2012 and beyond has been to improve both the depth and frequency of its engagement with IIAR members and the AR community at large. The new Board of Directors has been planning for this, and we’re now moving into “execution mode” to put those plans into action.

We’ll be adding some new upgrades and capabilities to the IIAR web presence, which you should find useful.  To begin to make these operational, we’ll be taking the IIAR web site off-line this coming weekend, from Friday afternoon March 30 through Sunday night April 1.  Don’t panic — everything should be back up and running seamlessly by Monday morning, April 2 if not before.

Stay tuned and watch this space for some exciting news from the IIAR about our new capabilities!

Filed under: IIAR, IIAR News | Tagged: , | Leave a Comment »

[Job Posting] AR/PR Specialist for Cynergy – Houston, TX

Posted on Wednesday 28th March 2012 by hlaceygutsell

We’re Cynergy, a premier experience agency in search of a creative, organized, and energetic Analyst Relations/Public Relations Specialist to join our Marketing team. You will play a key role in educating and informing industry analysts, press and the public about Cynergy and our services. The main task here is to support Sales and Marketing efforts by driving awareness of the company and services through the analyst, social and press routes and to foster relations within the market. We’re looking for an experienced AR/PR professional with a knowledge and background in technology who is passionate, strategic and organized. Read more »

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Has time come for a disruptive analyst firm?

Posted on Tuesday 27th March 2012 by Ludovic Leforestier

Wine connoisseurs take as much pleasure talking about drink than savouring it…. so let me indulge you into an analogy between research firms and some of my favourites.

As with fine wines and corporate buying trends, so goes analyst firms.  The shift of power from IT to Business signifies a move from Wine to Champagne….

Ray (@rwang0, LinkedIn, blog) writes here about the latest IIAR Forum London and he’s got a few interesting points.

  1. Client base and research approach
    • There’s a wine analogy there: Gartner is like a Bordeaux (predictable blends) and Forrester is more like a Burgundy (more variable but sometimes great). Read more »

Filed under: AR, AR debates, Constellation, Forrester, Gartner, IDC, IT Analysis Firms | Tagged: , , , | 24 Comments »

IIAR Exam version 2.0 Launched Today

Posted on Thursday 22nd March 2012 by hlaceygutsell

We are pleased to announce that work has been completed on the IIAR Certified Professional Exam and version 2.0 is now available online.

All current Board members and Secretary have completed the test successfully and are proud members of the IIAR Certified Professional LinkedIn club. We thought it was important to practice what we preached and so having sat the original test, the Board got together to look at questions which needed clarifying, updating or taking out altogether. Criticisms of the old test had included complicated wording, confusion over double negatives and some of the multiple choice options. We’ve gone through each question with a fine tooth-comb and are now happy that the test offers straight forward questions, with questions relating to today’s challenges and demands of the AR professional.

There are a few less questions, now 117 in total rather than 120 but the time limit of 90 minutes remains the same, which should give candidates plenty of time to double-check answers where necessary. It is an open-book exam and can be taken at any time but it must be taken in one sitting.

Candidates who would like to take the test should email the IIAR Secretary who will send through unique login details and password so you can access the test. Read more »

Filed under: AR, IIAR, IIAR Certification, IIAR News, IIAR Press Release | Tagged: , , , , | Leave a Comment »

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