IIAR Café - Ottawa, Canada, July 2017

IIAR AR Café: IIAR Canadian Chapter meet in Ottawa on July 20th

The purpose of this meetup is to provide an informal medium for networking & learning opportunities once a month for Analyst Relations Professionals (ARP) and/or professionals working with Industry Analysts in the Tech industry. Marketers, Social Marketers, Public Relations, Corporate Communications professionals and Analysts wanting to connect into the ARP community in Ottawa and greater… Read More →

Logo IIAR AR Professional of the Year

Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017

The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017 Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017… Read More →

Logo IIAR AR Professional of the Year

Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017…

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS! Who will succeed as top AR professional current title-holder Signe Lonberg? Which AR team will take the title from the… Read More →

IIAR German chapter - Munich shot

IIAR Munich Beer Garden Event – Join us on July 27 for the next IIAR German chapter Stammtisch!

REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of… Read More →

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IIAR Webinar: Crisp Research outlines European expansion

This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it… Read More →

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IIAR London Forum: Best Practice followed by NelsonHall: Getting the Message Out in a Post-Truth World

As 2017 is shaping up to be a Tectonic Year when it comes to Analyst Relations the IIAR will be holding a London Forum on April 27th and on the evergreen topic of AR Best Practice, IIAR members are invited to share and debate best practice relating to Analyst Relations, Ludovic Leforestier (LinkedIn, @lludovic), will moderate… Read More →

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Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM World

2017, a tectonic year for influencer relations?

This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less… Read More →

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IIAR Café - Ottawa, Canada, July 2017

IIAR AR Café: IIAR Canadian Chapter meet in Ottawa on July 20th

The purpose of this meetup is to provide an informal medium for networking & learning opportunities once a month for Analyst Relations Professionals (ARP) and/or professionals working with Industry Analysts in the Tech industry. Marketers, Social Marketers, Public Relations, Corporate Communications professionals and Analysts wanting to connect into the ARP community in Ottawa and greater… Read More →

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Logo IIAR AR Professional of the Year

Industry analysts have voted! Announcing the IIAR Analyst Professionals and Teams of the Year 2017

The Institute of Industry Analyst Relations (IIAR), the not-for-profit professional association established to raise awareness of analyst relations and the value of industry analysts, has announced the winners of the IIAR Analyst Professional of the Year 2017 and the IIAR AR Team of the Year 2017 Signe Loenberg / Loenberg AR is the IIAR AR Professional of the Year 2017… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
Logo IIAR AR Professional of the Year

Stay tuned for the IIAR Analyst Relations Professional and Team of the Year 2017…

The IIAR AR Professional of the Year 2017 survey run by the Institute of Industry Analyst Relations is going to be announced tomorrow, Wednesday 12th July 2017 at 2000 BST during the 2017 IIAR Summer Party, sponsored by TCS! Who will succeed as top AR professional current title-holder Signe Lonberg? Which AR team will take the title from the… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
IIAR German chapter - Munich shot

IIAR Munich Beer Garden Event – Join us on July 27 for the next IIAR German chapter Stammtisch!

REGISTRATION NOW OPEN! The IIAR German Chapter invites to the next IIAR Munich Summer Event. This year, we will be settling in to a centrally located beer garden in Munich. We’re looking forwards to a great summer night of networking while enjoying a Maß beer together and exchanging news and insights into the world of… Read More →

Share this...Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someoneShare on Google+Pin on Pinterest
logo_crisp_research_small

IIAR Webinar: Crisp Research outlines European expansion

This spring, Crisp Research announced the appointment of well-known industry analyst Stefan Ried to head up a new practice area focused on the Internet of Things. For @Crisp_Research, his arrival was a big step – signaling aspirations beyond its core DACH market (Germany, Austria and Switzerland) to grow and cover all of Europe. And for @StefanRied, it… Read More →

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IIAR webinar with IDC, Tom Meyer

[GUEST POST] IDC EMEA provide the IIAR with their current State of the Union: What’s changing for this year and next?

By Suzannah Archibald (LinkedIn, @suzannah_a), Head of Analyst Relations at CCgroup. IDC is usually one of the better analyst houses I encounter. They usually show tight co-ordination amongst their end-user practices, and reach out and access their client and subscriber database across over 10,000 IT decision-maker professionals (and counting). So, in mid-2017, what’s changed at IDC? And how… Read More →

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Gartner+L2

BREAKING: Gartner gobbles brand benchmarking agency

2017 is definitely a a tectonic year for influencer relations: after expanding to other functions with the CEB purchase, Gartner Inc. (NYSE:IT) announced it bought L2, a brand benchmarking agency cum research company. This further reinforces its capabilities in marketing and digital, a segment coveted by rival Forrester (NASDAQ:FORR). As IT expenditure moves to business lines and to the marketing… Read More →

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IIAR Tragic Quadrant

The IIAR Tragic Quadrant for 2017

The Tragic Quadrant is compiled from data collected as part of the IIAR Analyst of the Year Survey, where, annually, we invite analyst relations professionals to rate individual industry analyst and the firms they work for. Share this…

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Gartner acquisitions: META, AMR, Burton, Ideas, Software Advice, Captera, SCM World

2017, a tectonic year for influencer relations?

This January feels like our IIAR April Fool posts came early. After Gartner gobbling the largest peer-to-peer advisory firm CEB (Corporate Advisory Firm) for a cool USD 3.3 billions (2.6b in cash and stock plus 700m debt), the long awaited and many times postponed sellout of IDG, the parent company of IDC, happened yesterday. Those two deals are nothing less… Read More →

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AOTY

Winners announced: IIAR Analyst of the Year 2016

The IIAR is delighted to announce the winners of this year’s IIAR Analyst of the Year 2016 and IIAR Analyst Firm of the Year 2016 AND THE WINNERS ARE… Keep reading below for the IIAR Analyst of Year 2016, IIAR Global Analyst Firm of Year 2016, IIAR Independent Analyst of the Year 2016 and the best… Read More →

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Constellation Short List group messaging 10/16

Constellation and the curse of the quadrant

At the beginning, the intent was pure. Industry analysts, more specifically the buy-side “prescribers” exist to help technology buyers (often referred to as end-users) select the best vendors and providers. They gather insights through public and private sources such as (semi-)private vendor briefings and conversations (inquiries) with their end-user subscribers. Some analysts take hundreds of briefings and inquiries… Read More →

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Salesforce logo

[JOB POSTING] AR manager, Salesforce, San Francisco / CA, USA

The Manager/Senior Manager of the Analyst Relations Market Strategy team will oversee, develop, and execute a range of projects and programs for one of our product lines while helping to manage the relationships with some of the top industry analysts. This is a great opportunity to work with the Salesforce Market Strategy team in a… Read More →

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Kofax logo

[JOB POSTING] Analyst relations manager, Kofax, Orange County, California, USA

Analyst Relations Manager Key Responsibilities: Manage the global AR program.   The successful candidate must have a firm grasp of the analyst industry and its unique concerns as it pertains to the IT enablement of businesses, as well as the ability to be an effective influencer to the entire relevant analyst community.  This position requires 5+… Read More →

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