IIAR German Chapter Stammtisch – Join us on October 20th in Munich

The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar. Hosted by Yvonne Kaupp, the IIAR German chapter networking event will be held on Tuesday, October 20, at 7 p.m. at the Ella… Read More →

“How to take on the Digital Wave”

A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less… Read More →

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Around Tom Reuner from HfS Research in 10 questions

Today we ask our infamous ten probing questions of Tom Reuner (LinkedIn, @tom_reuner) from HfS Research where Tom Reuner is now the Managing Director of IT Outsourcing Research.   Questions: 1.    What are your coverage areas? IT and business services. My remit is to drive the HfS research agenda for the “As-a-Service Economy” across SaaS applications, cloud eco-systems and… Read More →

IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please… Read More →

IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner) When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Register Here – To attend please REGISTER <<HERE>>, now Successfully negotiating your contract with analyst firms and gaining best… Read More →

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection. In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works… Read More →

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

This Guest Posting was first published on Influencer Relations and Marketing, author Sven Litke, Kea Company. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as… Read More →

IIAR Best Practice Paper: • IIAR Best Practice Paper, Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement by Ludovic Leforestier & Caroline Dennington

We’ll hold a webinar to discuss our latest IIAR Best Practice Paper: Analyst Relations and Industry Analysts –The 7+7+7 Golden Rules of Engagement byLudovic Leforestier & Caroline Dennington Date: September 11th, 2014 Time: 4pm BST, 5pm CET, 11am EST, 8am PST Location: IIAR Webinar – Register here AR Pros and the Industry Analysts work on the basis of… Read More →

What does analyst influence mean to you?

What does analyst influence mean to you? If you’re in AR, how do you get it, and how do you measure it? If you’re an analyst, how do you know whether you have it?   “Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how… Read More →

IIAR German Chapter Stammtisch – Join us on October 20th in Munich

The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar. Hosted by Yvonne Kaupp, the IIAR German chapter networking event will be held on Tuesday, October 20, at 7 p.m. at the Ella… Read More →

“How to take on the Digital Wave”

A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less… Read More →

Analyst Relations Manager – Tata Communications – London

This is a critical role reporting to the Associate Director, Analyst Relations and involves executing the AR plan for the business, both internally and externally, as well as supporting thought leadership and analyst activities in the global arena. You will also be responsible for ensuring that all internal product, sales and marketing teams are adequately… Read More →

Media and Analyst Relations Manager/Senior Manager

ThoughtWorks is searching for a Media and Analyst Relations Manager to support and direct integrated media and industry analyst relations efforts globally across the utilities, oil and gas, metals and mining, chemicals and forestry businesses of Accenture. The candidate will develop and implement strategic campaigns that position Accenture’s Resources business in the media and with analysts… Read More →

Analyst Relations Manager, based in the U.S.

Benfield Associates is undertaking a search on behalf of a client for an Analyst Relations Manager in the IT/Telecom, Computer Software, or Professional Services Industry.  This person can live anywhere in the U.S. and will manage relationships with firms such as Gartner, Frost & Sullivan, and Forrester, among others.  There will be direct reports. For… Read More →

SENIOR ANALYST RELATIONS MANAGER CORPORATE COMMUNICATIONS, FUJITSU GLOBAL MARKETING

Location: United Kingdom/Benelux or East Coast USA An exciting and dynamic organization, Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. This year marks a proud milestone for our business during which we are celebrating our 80th anniversary in the ICT industry– with… Read More →

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Forrester Research Chief Marketing Officer to Speak at IIAR UK Forum – 30 April 15

IIAR UK Forum and Webinar with Victor Milligan, CMO at Forrester Research Forrester’s new Chief Marketing Officer, Victor Milligan, will be coming to IIAR UK’s member event on Thursday, April 30, 6-8 PM UK time, to discuss the company’s “Age of the Customer” strategy and the future direction of its Marketing organization. You will leave… Read More →

Albert Pang

IIAR Webinar Featuring Apps Run The World – 24th March, 2015

What: Webinar and post-event get-together Where: Central London location confirmed to all who register When: 24th Mar 2015, webinar starts 17:00 UK , 18:00 CET, 13:00 ET, 10:00 PT Who: All AR Professionals are welcome, IIAR Membership not required Join Apps Run The World and its leaders including President Albert Pang (@appsruntheworld) and Research Manager Miso Markovski (@glusce) for… Read More →

IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

On Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It… Read More →

New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection. In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works… Read More →

Don’t Forget – IIAR UK Forum with IDC – 15th October

IDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum Date/Time: 15th October 2014, 5pm – 7pm BST Location: Holborn, Central London – details sent when registered. Register: <<HERE>> If you would like to join us please register soon. Agenda:  1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence… Read More →

Director Global Marketing – Public Relations / Analyst Relations

Director Global Marketing – Public Relations / Analyst Relations Avanade’s director of media/analyst and influencer relations is responsible for driving awareness of, and preference for, Avanade among current and potential stakeholders (including clients, employees, recruitment candidates and alliance partners). This is accomplished through strategic planning and execution of media, analyst and influencer programs which align… Read More →

PR & Analyst Relations Manager, based London

    A global, leading IT business at the forefront of change is looking for a PR & Analyst Relations Manager to support its world class communications team in delivering effective and consistent messaging. You will be integrated within the marketing team, and be responsible for the preparation of external communications planning. You will champion… Read More →

Industry Analyst Relations Manager

Leading international telecommunications business with a successful operation in London Industry Anlayst Communications experience essential, ideally within telecoms. Ability to work 3 days in London and 2 days in Newbury essential. £70,000 – £85,000   •  Permanent Job Description As the Industry Analyst Relations Manager for this leading telecommunications business in London you will be responsible… Read More →

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[JOB POSTING] Industry Analyst Relations Manager, CGI

CGI is a global business with 68,000 professionals in 40 countries across the Americas, Asia-Pacific and Europe who provide end-to-end IT and business process services that facilitate the on-going evolution of our clients’ businesses. Reporting to the team lead of Global Analyst Relations (based in London), the Analyst Relations manager will have personal accountability for… Read More →

Industry Analyst Relations Manager, FICO – located Bay area – San Jose or San Rafael, CA. USA

“An Industry Analyst Relations Manager is responsible for driving business results by developing and maintaining strong relationships with targeted IT industry analysts at leading research firms such as Forrester, Gartner and IDC. The AR team works closely with senior marketing, sales and product management executives to develop and execute strategies that improve analyst understanding and… Read More →

Analyst Relations Manager – Tata Communications – London

This is a critical role reporting to the Associate Director, Analyst Relations and involves executing the AR plan for the business, both internally and externally, as well as supporting thought leadership and analyst activities in the global arena. You will also be responsible for ensuring that all internal product, sales and marketing teams are adequately… Read More →

Media and Analyst Relations Manager/Senior Manager

ThoughtWorks is searching for a Media and Analyst Relations Manager to support and direct integrated media and industry analyst relations efforts globally across the utilities, oil and gas, metals and mining, chemicals and forestry businesses of Accenture. The candidate will develop and implement strategic campaigns that position Accenture’s Resources business in the media and with analysts… Read More →

Analyst Relations Manager, based in the U.S.

Benfield Associates is undertaking a search on behalf of a client for an Analyst Relations Manager in the IT/Telecom, Computer Software, or Professional Services Industry.  This person can live anywhere in the U.S. and will manage relationships with firms such as Gartner, Frost & Sullivan, and Forrester, among others.  There will be direct reports. For… Read More →

SENIOR ANALYST RELATIONS MANAGER CORPORATE COMMUNICATIONS, FUJITSU GLOBAL MARKETING

Location: United Kingdom/Benelux or East Coast USA An exciting and dynamic organization, Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. This year marks a proud milestone for our business during which we are celebrating our 80th anniversary in the ICT industry– with… Read More →

Industry Analyst Relations Director – Philips – based Amsterdam or UK

Philips is looking for an exceptional candidate to lead the global analyst relations discipline within the global integrated communications team reporting directly to the global head of integrated communications. Working closely with Philips business group leaders and collaborating with marketing and media relations, you would be responsible for creating and executing a global plan targeting… Read More →