Screen Shot 2015-06-11 at 11.44.17

Manager Analyst Relations, Intralinks

Fantastic opportunity for a highly motivated, Manager, Analyst Relations (AR) Manager to help raise the Company’s brand awareness and mindshare with the global industry analyst community. Reporting to the Director of Analyst Relations, the Manager will help grow the current program into new regions and build new relationships with analyst firms and individual analysts covering… Read More →


[JOB POSTING] Senior Manager, Analyst Relations – USA or Canada

Senior Manager, Analyst Relations with OpenText Location – This position can be based in Waterloo or Toronto – Canada, in San Mateo, California or in Boston, Massachusetts. Job Description: Bringing structure to the unstructured by unleashing the power of information. OpenText Enterprise Information Management (EIM) technologies and business solutions allow organizations to take full advantage of… Read More →

Tom Reuner Small

Around Tom Reuner from HfS Research in 10 questions

Today we ask our infamous ten probing questions of Tom Reuner (LinkedIn, @tom_reuner) from HfS Research where Tom Reuner is now the Managing Director of IT Outsourcing Research.   Questions: 1.    What are your coverage areas? IT and business services. My remit is to drive the HfS research agenda for the “As-a-Service Economy” across SaaS applications, cloud eco-systems and… Read More →


CXP Group – A European analyst powerhouse in formation?

With over 20 joining the IIAR Webinar with Laurent Calot (@LaurentCalot), CEO of the CXP Group yesterday (23rd April 15) who provided a detailed overview of the CXP Group, this was followed by an enthusiastic Q&A session. Having merged both the end-user business and vendor business of three companies (CXP, PAC and BARC) the CXP Group… Read More →

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

This Guest Posting was first published on Influencer Relations and Marketing, author Sven Litke, Kea Company. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as… Read More →

[JOB POSTING] Marcom Management, Microsoft – US

Do you have a challenger mentality, stellar communication skills, and a knack for uncovering compelling story angles?   WWLP marketing is looking for a highly skilled AR/PR Manager to change perceptions of Microsoft licensing worldwide.   We need someone who can build strong relationships with the most influential media & analyst groups; someone to drive… Read More →

IIAR Webinar – 11th September – Best Practices in the Rules of Engagement

Date: September 11th, 2014 Time: 4pm BST, 5pm CET, 11am EST, 8am PST Location: IIAR Webinar – Register here AR Pros and the Industry Analysts work on the basis of undocumented principles – principles that sometimes get broken or abused and then what do you do? This webinar will look at the types of analysts AR… Read More →

What does analyst influence mean to you?

What does analyst influence mean to you? If you’re in AR, how do you get it, and how do you measure it? If you’re an analyst, how do you know whether you have it?   “Influence” is a goal for many Analyst Relations programs–and a factor of analyst effectiveness–yet there is little agreement about how… Read More →

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

“We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging analysts, which reflects the way many of us might feel about… Read More →


IIAR Webinar: with Laurent Calot, CEO of CXP Group – April 23 @ 16:00 BST

Announcing an IIAR Webinar on 23rd April at 1600 UK, (1700 CET, 1100 ET, 0800 PT) during which Laurent Calot, CEO of CXP Group (includes PAC and BARC) will update IIAR members of the progress since acquisition and his views on European research firms in the global ecosystem. To attend register <<Here>>. IIAR Webinars and… Read More →

Victor-Milligan Small

Forrester Research Chief Marketing Officer to Speak at IIAR UK Forum – 30 April 15

IIAR UK Forum and Webinar with Victor Milligan, CMO at Forrester Research Forrester’s new Chief Marketing Officer, Victor Milligan, will be coming to IIAR UK’s member event on Thursday, April 30, 6-8 PM UK time, to discuss the company’s “Age of the Customer” strategy and the future direction of its Marketing organization. You will leave… Read More →

Albert Pang

IIAR Webinar Featuring Apps Run The World – 24th March, 2015

What: Webinar and post-event get-together Where: Central London location confirmed to all who register When: 24th Mar 2015, webinar starts 17:00 UK , 18:00 CET, 13:00 ET, 10:00 PT Who: All AR Professionals are welcome, IIAR Membership not required Join Apps Run The World and its leaders including President Albert Pang (@appsruntheworld) and Research Manager Miso Markovski (@glusce) for… Read More →

Yvonne Kaupp

“Why should I speak with him and her”

Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications… Read More →

Yvonne Kaupp

IIAR Germany Stammtisch Event – 22nd Jan 15

Where: Munich – Location confirmed to all who register When: 22nd January 2015, from 7pm to 10pm Who: All AR Professionals are welcome, IIAR Membership not required Our inaugural meeting last summer, was a great success, bringing AR professionals from across Germany together to discuss common ground, over after-work drinks in a popular Munich bar. We… Read More →

dell-blue_spot hi-res

IIAR Jingle Bells c/o Dell

With nearly 150 Analysts and AR Professionals confirmed to attend on the night, the 9th December, it seemed as though all arrived together to share a glass (or two, or three, or more) at the IIAR Christmas Party. The private room at the Convent Garden hostelry, complete with roaring fire and Christmas decorations was, at… Read More →

IIAR Election Results – The New 2015 Board

The IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.   Debleena Paul (@Debleena_Paul, LinkedIn) Industry Analyst Relations Lead at SapientNitro Europe: Location, UK. Yvonne Kaupp (@YveKaupp, LinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International. Location,… Read More →

IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please… Read More →

IIAR Discussion – Negotiating with Gartner – 22nd Jan 15

What – IIAR Discussion Group – Negotiating your Contract with Gartner When – Thursday the 22nd January 2015 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Who: Discussion initiated and will be chaired by Aniruddho Mukherjee (Head of AR and Branding Manager, Europe for HCL Technologies) Register Here – To attend please… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

On Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It… Read More →

New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection. In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works… Read More →

Don’t Forget – IIAR UK Forum with IDC – 15th October

IDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum Date/Time: 15th October 2014, 5pm – 7pm BST Location: Holborn, Central London – details sent when registered. Register: <<HERE>> If you would like to join us please register soon. Agenda:  1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence… Read More →

IIAR Webinar Report – Progressive Digital Media Acquires CurrentAnalysis

Following the Progressive Digital Media Group’s acquisition of CurrentAnalysis Inc in July 2014, Simon Pyper (CEO Progressive Digital Media Group) and key members of his team, kindly agreed to provide a Webinar for IIAR Members. This well attended webinar took place on the 5th September and provided a great overview of their combined strategy, synergy… Read More →

IIAR Webinar: Progressive Digital Media Group Acquires CurrentAnalysis – 5/9/14

IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc. Date: 5th September 2014 Time: 4pm BST, 5PM CET, 11am EST Location: IIAR Webinar – Register HERE   Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed… Read More →


[JOB POSTING] IIAR Community and Marketing Manager

Part-time position available for IIAR Community and Marketing Manager, approximately 2 days per week. Reporting to the IIAR Board with the objective of serving and growing the membership. Responsibilities include: Manage the administration of events, membership contact and member’s resources for a small, non-profit organisation Handle member and prospective member queries Manage events program including bi-monthly London… Read More →


[JOB POSTING] Snr Expert – External financial reporting – London

Objectives – Unique value the post will bring Transparency: to ensure that there is a fair understanding of the company’s business performance that is valued by external stakeholders; Confidence: not only to have confidence about the reliability of our financial statements, but also truly generate buy in and understanding of the key messages about Huawei’s… Read More →


[JOB POSTING] Senior AR Manager for AWS – Seattle, US

Amazon Web Services (AWS) seeks a creative, self-motivated, high-judgement, well-connected and experienced analyst relations (AR) professional to help drive its communications program. The AWS cloud computing platform is used today by hundreds of thousands of businesses and developers around the world, ranging from start-ups to Fortune 50 enterprises. These companies are consuming compute capacity, storage,… Read More →


[JOB POSTING] Manager Analyst Relations – USA

Job Description: BOARD International is looking for an Analyst Relations Manager with a proven understanding of the Business Intelligence and CPM market. The position is responsible for: Formulating and executing analyst relations plan to increase research coverage for BOARD Developing and maintaining strong relationships with industry analysts at leading IT research firms such as Gartner… Read More →


[JOB POSTING] EMEA PR/AR Manager – London, UK

Role: Senior Principal Global Industry Analyst Relations Company: Tableau Software, Inc. Location: London, UK Tenure: Permanent About the Company Tableau Software is one of the fastest growing technology companies in the world. Tableau makes fast analytics and visualization products that help people see and understand data of any size or format. The company is on its way to becoming… Read More →


[JOB POSTING] Senior Principal Global Industry Analyst Relations – UK

Role: Senior Principal Global Industry Analyst Relations Company: CSC Location: UK Tenure: Permanent About the Company CSC is a global leader in next-generation IT services and solutions. The company’s mission is to enable superior returns on clients’ technology investments through best-in-class industry solutions, domain expertise and global scale. CSC has approximately 80,000 employees and reported revenue of $13.2 billion… Read More →