Yvonne Kaupp

“Why should I speak with him and her”

Last week, the second German IIAR Stammtisch gathered AR professionals and analysts for a private dining event in central Munich, this led into an interesting and enjoyable discussion about AR measurement. The overarching question was how to best communicate internally the value analysts can bring to the business, and the value of well managed communications… Read More →

Tableau

[JOB POSTING] EMEA PR/AR Manager – London, UK

Role: Senior Principal Global Industry Analyst Relations Company: Tableau Software, Inc. Location: London, UK Tenure: Permanent About the Company Tableau Software is one of the fastest growing technology companies in the world. Tableau makes fast analytics and visualization products that help people see and understand data of any size or format. The company is on its way to becoming… Read More →

CSC

[JOB POSTING] Senior Principal Global Industry Analyst Relations – UK

Role: Senior Principal Global Industry Analyst Relations Company: CSC Location: UK Tenure: Permanent About the Company CSC is a global leader in next-generation IT services and solutions. The company’s mission is to enable superior returns on clients’ technology investments through best-in-class industry solutions, domain expertise and global scale. CSC has approximately 80,000 employees and reported revenue of $13.2 billion… Read More →

Yvonne Kaupp

IIAR Germany Stammtisch Event – 22nd Jan 15

Where: Munich – Location confirmed to all who register When: 22nd January 2015, from 7pm to 10pm Who: All AR Professionals are welcome, IIAR Membership not required Our inaugural meeting last summer, was a great success, bringing AR professionals from across Germany together to discuss common ground, over after-work drinks in a popular Munich bar. We… Read More →

dell-blue_spot hi-res

IIAR Jingle Bells c/o Dell

With nearly 150 Analysts and AR Professionals confirmed to attend on the night, the 9th December, it seemed as though all arrived together to share a glass (or two, or three, or more) at the IIAR Christmas Party. The private room at the Convent Garden hostelry, complete with roaring fire and Christmas decorations was, at… Read More →

IIAR Election Results – The New 2015 Board

The IIAR is delighted to announce the election results of its new Board Members for 2015. Following a transitional board meetings in January the new board will be effective for 12 months.   Debleena Paul (@Debleena_Paul, LinkedIn) Industry Analyst Relations Lead @ SapientNitro Europe: London, UK. Yvonne Kaupp (@YveKaupp, LinkedIn) Analyst & Sourcing Advisor Relations at T-Systems International: Paris Area,… Read More →

[JOB POSTING] PR-AR Manager – London

Role: Public Relations / Analyst Relations Manager Company: Parallels Plc Location: London, UK Tenure: Permanent About the Job Seeking new career opportunities?  Consider taking on an exciting and challenging role at Parallels. Parallels is a global leader in hosting and cloud services enablement and cross-platform solutions. Parallels began operations in 2000 and has developed into a fast-growing… Read More →

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

“We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging analysts, which reflects the way many of us might feel about… Read More →

[GUEST POST] The importance of business ethics

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place… Read More →

[JOB POSTING] Analyst Relations Manager – CA, US

Title: Analyst Relations Manager Location: Santa Clara, CA Job Type: Full-Time ServiceNow, The Enterprise IT Cloud Company, is the industry-leading cloud platform provider for building enterprise applications.  We are redefining markets and changing the perception of enterprise software.  Our cloud platform allows enterprise IT to bring together business strategy, application design and operations in a… Read More →

IIAR AR Café – Gartner Symposium, Barcelona – 12 Nov 2014

On Wednesday 12th November, 7:30am CET 1200 CET, IIAR member Ludovic Leforestier (AR Director at Bearing Point, @bearingpointar, LinkedIn) will be hosting an IIAR AR Café. This will be an informal get-together to discuss AR-related matters and network with peers. It will no doubt be a welcome break in-between the ever hectic schedule of Symposium. It… Read More →

New! US-based IIAR Networking Events in November and December

Analyst Relations:  it can be rewarding, exhilarating, frustrating and – despite the fact that we’re often talking with analysts and spokespeople – it can be lonely, too.  Especially when you’re the only one at your company who does what you do . . . or even knows what you do! As AR professionals, we are… Read More →

IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner) When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Register Here – To attend please REGISTER <<HERE>>, now Successfully negotiating your contract with analyst firms and gaining best… Read More →

IIAR Christmas Party – 9th December 2014

There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries. This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday… Read More →

New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection. In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works… Read More →

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

This Guest Posting was first published on Influencer Relations and Marketing, author Sven Litke, Kea Company. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as… Read More →

Don’t Forget – IIAR UK Forum with IDC – 15th October

IDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum Date/Time: 15th October 2014, 5pm – 7pm BST Location: Holborn, Central London – details sent when registered. Register: <<HERE>> If you would like to join us please register soon. Agenda:  1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence… Read More →

[JOB POSTING] AR Freelancer, Magnolia AR – UK

Magnolia AR, a small-but-growing analyst relations agency, is looking for an experienced AR freelancer to help drive strategic AR programmes for our clients. The individual will be working closely with the director on key accounts. You will be responsible for collaborating and developing positive relationships with clients – always ensuring we are offering strategic advice as… Read More →

IIAR Webinar: Progressive Digital Media Group Acquires CurrentAnalysis – 5/9/14

IIAR Webinar: Progressive Digital Media Group Acquisition of CurrentAnalysis Inc. Date: 5th September 2014 Time: 4pm BST, 5PM CET, 11am EST Location: IIAR Webinar – Register HERE   Summary: On the 30 July 2014, the Board of Progressive Digital Media Group Plc, the provider of high quality premium business information to the consumer and technology markets, confirmed… Read More →

How Big is the IT Research Market ?

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected… Read More →

IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board) In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as… Read More →

[JOB POSTING] PR-AR Manager – London

Role: Public Relations / Analyst Relations Manager Company: Parallels Plc Location: London, UK Tenure: Permanent About the Job Seeking new career opportunities?  Consider taking on an exciting and challenging role at Parallels. Parallels is a global leader in hosting and cloud services enablement and cross-platform solutions. Parallels began operations in 2000 and has developed into a fast-growing… Read More →

[JOB POSTING] PR/AR Lead – Avanade – London, UK

The Manager, PR/AR (Public Relations/Analyst Relations) seeks to raise awareness of and preference for Avanade among current and potential stakeholders (i.e., clients, employees, and partners), through managing the strategic planning and execution of media and analyst campaigns. Key Responsibilities:  Develops and executes influencer strategy and execution for assigned domain (e.g., North America, global, service line)… Read More →

[JOB POSTING] Analyst Relations Manager – CA, US

Title: Analyst Relations Manager Location: Santa Clara, CA Job Type: Full-Time ServiceNow, The Enterprise IT Cloud Company, is the industry-leading cloud platform provider for building enterprise applications.  We are redefining markets and changing the perception of enterprise software.  Our cloud platform allows enterprise IT to bring together business strategy, application design and operations in a… Read More →

[JOB POSTING] AR Freelancer, Magnolia AR – UK

Magnolia AR, a small-but-growing analyst relations agency, is looking for an experienced AR freelancer to help drive strategic AR programmes for our clients. The individual will be working closely with the director on key accounts. You will be responsible for collaborating and developing positive relationships with clients – always ensuring we are offering strategic advice as… Read More →

[JOB POSTING] Director of Product PR and AR, Atlassian – US

Role: Director of Product Public Relations and Analyst Relations Company: Atlassian Location: San Francisco Bay Area, US Job description: Do you live and breathe PR and AR? Do you secretly wish you could have been a developer but were graced with kickass writing and communications skills over coding abilities? If the answer is yes, you’re a great perfect… Read More →

[JOB POSTING] Manager, AR and Customer PR, Zendesk – US

Role: Manager, Analyst Relations and Customer PR Compnay: Zendesk Location: San Francisco, CA, US Job description: Zendesk is looking for an experienced and passionate analyst relations expert and communicator with strong industry analyst relationships and a journalist’s eye for uncovering compelling customer stories and trends. Reporting to the Senior Director of Global Communications, this role will manage Zendesk’s… Read More →

[JOB POSTING] Director of Analyst Relations, TubeMogul – US

Role: Director of Analyst Relations Company: TubeMogul, Inc. Location: San Francisco Bay Area, US Job description:  We are seeking a Director of Analyst Relations to lead our communication efforts with analysts covering the advertising technology industry. Working closely with the product marketing organization, the Director of Analyst Relations will be responsible for articulating TubeMogul’s vision and product roadmap… Read More →

[JOB POSTING] Global Customer Reference Manager, Sitecore – UK/US

Role: Global Customer Reference Manager Company: Sitecore Location: US or UK Job description Sitecore is the global leader in customer experience management software, delivering highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. Sitecore’s experience platform delivers one connected experience across both on and off-line channels; enabling marketers to own the… Read More →

[JOB POSTING] Sr. Manager Industry Analyst Relations, VMware – US

Role: Sr. Manager Industry Analyst Relations Company: VMware Location: Palo Alto, CA, 94301, USA Job description Reporting directly to the Director, Analyst Relations, the Sr. Manager Industry Analyst Relations will drive both inbound and outbound information-sharing programs for our end-user computing team. Inbound AR programs will leverage analyst research and opinion to clearly convey technology and business trends… Read More →

[JOB POSTING] Senior Analyst Relations Manager, Workday – US

Role: Senior Analyst Relations Manager Company: Workday Location: San Francisco, CA, US Apply: on company website It’s fun to work in a company where people truly believe in what they’re doing. At Workday, we’re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we’re serious about what… Read More →