Ian Gotts (IIAR guest author)

[GUEST POST] Why AR comes before PR. Just look in the dictionary.

By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how… Read More →

Rishi Ghai

[GUEST POST] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program

By Rishi Ghai (LinkedIn,[email protected]_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of… Read More →

Ian Gotts (IIAR guest author)

[GUEST POST] Why AR comes before PR. Just look in the dictionary.

By Ian Gotts / Founder and CEO, Elements.cloud (LinkedIn, @iangotts). You’re an innovative and growing software vendor, I get that. You’ve got a fab new product that’s going drive dramatic benefits for enterprise customers, I get that.You’ve even got a blog to push out great customer stories now and then, I get that too. But how… Read More →

Rishi Ghai

[GUEST POST] Three ‘Must-have’ Anchor Points for Your Analyst Relations Program

By Rishi Ghai (LinkedIn,[email protected]_ghai) Head – Analyst Relations, Corporate Communications, and Digital Marketing / Cyient Launching an industry analyst relations (AR) program takes elaborate research and planning. Unlike simpler functions that a technology or service provider can delegate or outsource with minimal involvement, AR requires the continuous participation of stakeholders from a broad cross-section of… Read More →

Donttellmymotheriaminar

Don’t tell my mother I work in AR, she believes I’m a pianist…

Whilst public relations and marketing are mainstream in commercial companies, most analyst relations (AR) professionals are often at pain to describe their role. AR is a relatively new discipline, tracing its origins in the last 15-20 years when a handful of very large ICT firms institutionalised a function to handle consultants and analysts relation. Nowadays… Read More →

Rishi Ghai

[GUEST POST] Managing RFIs: 8 Best Practices for Analyst Relations Professionals

By Rishi Ghai (LinkedIn,[email protected]_ghai) Analyst Relations, Corporate Communications, and Digital Marketing / Cyient.  Receiving a request for information (RFI) from an analyst firm often triggers two reactions among analyst relations (AR) professionals––first, the thrill and gratification of having the business on the radar of a relevant analyst; and second, the anxiety of responding to the RFI with… Read More →

TW - 7 Ways to Grow Analyst Firm Business - Collaboration Between Industry Analysts & Account Managers

[GUEST POST] 7 Ways to Grow Analyst Firm Business: A How-to-Collaborate Guide for Industry Analysts and Account Managers

By Rishi Ghai (LinkedIn,[email protected]_ghai) It’s universal––the bittersweet relationship between sales and delivery functions. Industry analyst firms are no exception. The subject of bringing in more business for analyst firms is perhaps the biggest cause of friction between account managers and industry analysts, especially where senior analysts have P&L responsibility. A typical scenario plays out something… Read More →

IIAR AR Professional of the Year

Who’ll be the Analyst Relations Professional of the Year 2016?

“The AR practices have become much better in recent years!” revealed one Gartner Analyst who participated to the IIAR 2016 survey. It’s now near the time to announce results of the second AR Professional of the year survey run by the Institute of Industry Analyst Relations! Who will succeed as top AR professional current title-holder Clare… Read More →

Anthony Mullen

Around Anthony Mullen from Gartner in 10 questions

Today we ask our probing questions of Anthony Mullen  from Gartner (@gartner, see related posts). Anthony ( LinkedIn,[email protected]_mull) recently joined Gartner and was previously with Forrester. Last year while working in a data science consultancy, Anthony conceived of and ran a piece of R&D work that developed the worlds first rich segmentation using wearable data. The work went on to develop… Read More →

Box logo

Senior Manager, Analyst Relations at Box – Los Altos, California

At Box, we’re rethinking – and disrupting – the traditional enterprise software markets. Box is at the heart of major shifts in consumerization of IT, new worker expectations and having secure access and management of business content. We’ve got 37 million users, 47,000 paying customers, and a partner ecosystem that includes a who’s who of… Read More →

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[JOB POSTING] Senior Manager, Analyst Relations, OpenText – San Mateo, CA, United States

  The Opportunity: Helps build and deliver a results-oriented AR program that supports OpenText’s business goals through a strategic approach to expanding and strengthening the company’s relationship and reputation with analysts Leads planning, execution and measurement of an AR program and analyst engagement strategy supporting individual Business Units and/or product categories that results in: increased awareness… Read More →

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Director, Global Analyst Relations

  As SimpliVity continues its hyper-growth, we seek an experienced, passionate, organized and highly motivated Analyst Relations director to help lead the company to a new level of global awareness and recognition. (more…) Share this…

TCS logo

Analyst Relations Manager for Tata Communications

As Analyst Relations Manager for Tata Communications, you will play a critical role in executing and supporting Analyst Relations (AR) program and initiatives. Reporting to the Associate Director, Analyst Relations, you will execute the AR plan for the business, both internally and externally, as well as support thought leadership and analyst activities in the global… Read More →

Thought Leadership Economist & Survey Research Lead – professional services

A leading professional services business requires a thought leadership economist and survey research manager to lead their global thought leadership research. The role will involve: Managing their extensive b2b surveys in conjunction with external partners Briefing the CEO and other senior executives on global business issues Driving insight for global member firms from using in… Read More →

Global PR / AR Director Avanade – London, GB

   Avanade’s director of media/analyst and influencer relations is responsible for driving awareness of, and preference for, Avanade among current and potential stakeholders (including clients, employees, recruitment candidates and alliance partners). This is accomplished through strategic planning and execution of media, analyst and influencer programs which align to overall business and marketing priorities. The role… Read More →

Technology Analyst Relations Manager

      Go beyond. At Towers Watson, we are more than individuals. We are a community focused on helping our colleagues and clients thrive and succeed. Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management. With 16,000 associates around the world, we offer… Read More →