Auction

IIAR Discussion – Negotiating your Analyst Firm Contract – 31st Oct 14

What – IIAR Discussion Group – Negotiating your Analyst Firm Contract (aka – Negotiating with Gartner) When – Friday the 31st October 2014 @ 4pm GMT, 5pm CET, 12 Noon – New York Where – IIAR Webinar Register Here – To attend please REGISTER <<HERE>>, now Successfully negotiating your contract with analyst firms and gaining best… Read More →

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IIAR Christmas Party – 9th December 2014

There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries. This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday… Read More →

idc-logo

New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

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IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection. In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works… Read More →

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

This Guest Posting was first published on Influencer Relations and Marketing, author Sven Litke, Kea Company. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as… Read More →

Don't Forget

Don’t Forget – IIAR UK Forum with IDC – 15th October

IDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum Date/Time: 15th October 2014, 5pm – 7pm BST Location: Holborn, Central London – details sent when registered. Register: <<HERE>> If you would like to join us please register soon. Agenda:  1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence… Read More →

Magnolia

[JOB POSTING] AR Freelancer, Magnolia AR – UK

Magnolia AR, a small-but-growing analyst relations agency, is looking for an experienced AR freelancer to help drive strategic AR programmes for our clients. The individual will be working closely with the director on key accounts. You will be responsible for collaborating and developing positive relationships with clients – always ensuring we are offering strategic advice as… Read More →

Refresh_1

“Wet Paint” ~ Refreshed IIAR Website

The IIAR is excited to announce the launch of our newly designed, fully refreshed, version of this IIAR Blog/Website, which goes live over this weekend, (4th and 5th, October 2014). Hopefully the transition will be smooth and the IIAR web presence will have a fresh new look over this weekend. Please excuse interruption in normal service… Read More →

Atlassian

[JOB POSTING] Director of Product PR and AR, Atlassian – US

Role: Director of Product Public Relations and Analyst Relations Company: Atlassian Location: San Francisco Bay Area, US Job description: Do you live and breathe PR and AR? Do you secretly wish you could have been a developer but were graced with kickass writing and communications skills over coding abilities? If the answer is yes, you’re a great perfect… Read More →

Zendesk

[JOB POSTING] Manager, AR and Customer PR, Zendesk – US

Role: Manager, Analyst Relations and Customer PR Compnay: Zendesk Location: San Francisco, CA, US Job description: Zendesk is looking for an experienced and passionate analyst relations expert and communicator with strong industry analyst relationships and a journalist’s eye for uncovering compelling customer stories and trends. Reporting to the Senior Director of Global Communications, this role will manage Zendesk’s… Read More →

[GUEST POST] Can you build a meaningful relationship with analysts, even if you don’t pay them?

“We have a problem with analysts,” I hear you say. “You have to buy analyst services to have a good relationship with them,” has got to be the most common phrase any analyst relations professional hears from colleagues. Cynicism reigns when it comes to judging analysts, which reflects the way many of us might feel about… Read More →

Business-Etics

[GUEST POST] The importance of business ethics

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place… Read More →

IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

When?  DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Abstract from Paper – The relationship between industry… Read More →

Tree01

IIAR Christmas Party – 9th December 2014

There’s a mere 70-odd days to go before Santa is due. The shops are setting out their Yuletide wares, Christmas jumper days are being arranged and the IIAR is aiming to be the first “must attend ” Christmas party in everyone’s diaries. This year, we’re holding our Christmas festivities in Covent Garden, London on Tuesday… Read More →

idc-logo

New Portfolio of Decision Making Methodologies from IDC

October 15th, 2014 was a busy day for IDC. In addition to Marianne Kolding (VP, IDC European Services) presenting at the latest IIAR UK Forum IDC launched a new portfolio of decision making technologies – see the IDC Press Release below. Details of IDC’s DecisionScape, MarketScape and FutureScape are available for members <<here>>. A recording of the UK… Read More →

Panel 1 small

IDC, End-Users and Strategic AR – all at our latest London meeting

Well, that was a late one but well worth it. In a mammoth three hour meeting (we didn’t lock the doors, people just didn’t want to leave) those attending last night’s IIAR meeting in London enjoyed an informative interview Marianne Kolding of IDC by Simon ‘Jeremy’ Levin of The Skills Connection. In his quiet, persistent manner, Simon coaxed Marianne into explaining how IDC works… Read More →

[GUEST POST] Building credibility to boost sales with IT Analyst Relations

This Guest Posting was first published on Influencer Relations and Marketing, author Sven Litke, Kea Company. Many thanks for allowing the IIAR to re-publish. When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the companies (as… Read More →

Don't Forget

Don’t Forget – IIAR UK Forum with IDC – 15th October

IDC plus “Developing strategic AR programmes” at October’s UK IIAR Forum Date/Time: 15th October 2014, 5pm – 7pm BST Location: Holborn, Central London – details sent when registered. Register: <<HERE>> If you would like to join us please register soon. Agenda:  1st Session – An exclusive interview session with Marianne Kolding (LinkedIn), the Vice President of European Services Research at IDC. This “interview session” will cover IDC’s reach and influence… Read More →

Magnolia

[JOB POSTING] AR Freelancer, Magnolia AR – UK

Magnolia AR, a small-but-growing analyst relations agency, is looking for an experienced AR freelancer to help drive strategic AR programmes for our clients. The individual will be working closely with the director on key accounts. You will be responsible for collaborating and developing positive relationships with clients – always ensuring we are offering strategic advice as… Read More →

Refresh_1

“Wet Paint” ~ Refreshed IIAR Website

The IIAR is excited to announce the launch of our newly designed, fully refreshed, version of this IIAR Blog/Website, which goes live over this weekend, (4th and 5th, October 2014). Hopefully the transition will be smooth and the IIAR web presence will have a fresh new look over this weekend. Please excuse interruption in normal service… Read More →

Atlassian

[JOB POSTING] Director of Product PR and AR, Atlassian – US

Role: Director of Product Public Relations and Analyst Relations Company: Atlassian Location: San Francisco Bay Area, US Job description: Do you live and breathe PR and AR? Do you secretly wish you could have been a developer but were graced with kickass writing and communications skills over coding abilities? If the answer is yes, you’re a great perfect… Read More →

Zendesk

[JOB POSTING] Manager, AR and Customer PR, Zendesk – US

Role: Manager, Analyst Relations and Customer PR Compnay: Zendesk Location: San Francisco, CA, US Job description: Zendesk is looking for an experienced and passionate analyst relations expert and communicator with strong industry analyst relationships and a journalist’s eye for uncovering compelling customer stories and trends. Reporting to the Senior Director of Global Communications, this role will manage Zendesk’s… Read More →

IDC

IDC plus “developing strategic AR programmes” at October’s UK IIAR Forum – 15th Oct.

How do you ensure that your AR programme is adding value to the business?  How do you build a strategic AR programme? In a roundtable discussion, led by high-level and experienced AR professionals who have a proven track record for developing and running highly regarded AR programmes, these are some of the questions we’ll be… Read More →

How Big is the IT Research Market ?

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected… Read More →

IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board) In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as… Read More →

Oracle

[JOB POSTING] Senior Analyst Relations Manager, Oracle – US

Company: Oracle Role: Senior Manager, Analyst Relations Location: Open to any U.S. based location As Senior Manager, Analyst Relations, you will be responsible for managing Oracle’s Analyst Relations (AR) program for one of our most exciting and fastest growing suite of applications – Oracle Customer Experience (CX). We are looking for someone with a strategic… Read More →

Metia

[JOB POSTING] PR/AR Account Manager with Metia – London, UK

Job description:  We’re looking for an experienced Account Manager with a passion for delivering joined-up campaigns that generate great results. Strong writing skills and confidence in maintaining and developing excellent client, media and analyst relationships are essential. The successful candidate will be responsible for managing day to day client communication and executing against programme deliverables…. Read More →

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[JOB POSTING] Marcom Management, Microsoft – US

Do you have a challenger mentality, stellar communication skills, and a knack for uncovering compelling story angles?   WWLP marketing is looking for a highly skilled AR/PR Manager to change perceptions of Microsoft licensing worldwide.   We need someone who can build strong relationships with the most influential media & analyst groups; someone to drive… Read More →

[JOB POSTING] Director, Analyst Relations Tableau Software, Inc. – Seattle, US

Role: Director of  Analyst Relations Company: Tableau Software, Inc. Location: Seattle, WA, US Job Description: As Director, Analyst Relations, you will focus on public facing, outbound activities to effectively communicate Tableau’s unique value proposition and differentiation in business intelligence and analytics to the analyst community. You will own and execute on a strategy that creatively utilizes personal… Read More →

[JOB POSTING] Industry Analyst Relations Manager BAE Systems – London UK

Role: Industry Analyst Relations Manager Company: BAE Systems Applied Intelligence Location: London, UK Job Description:  The Industry Analyst Relations Manager is responsible for maintaining strong, positive relationships with industry analysts to drive awareness of and advocacy for BAE Systems Applied Intelligence as a whole and its offerings. The AR manager will report into the Global Head of Analyst… Read More →

[JOB POSTING] Director of PR and AR with Atlassian – US

Role: Director of Product Public Relations and Analyst Relations Company: Atlassian Location: San Francisco Bay Area, US Job Description:  Do you live and breathe PR and AR? Do you secretly wish you could have been a developer but were graced with kickass writing and communications skills over coding abilities? (more…) Share this…

[JOB POSTING] Senior Analyst Relations Manager with VMware, UK

Title: Senior Analyst Relations Manager Location: Frimley, UK Tenure: Full time, permanent Job Description: VMware’s analyst relations team works to communicate clearly and consistently with technology industry analysts. As head of VMware’s EMEA AR function, you will responsible for driving the development and execution of a multi-dimensional AR strategy that supports the company’s vision, desired long-term… Read More →

[JOB POSTING] Project Manager, Analyst Relations with PTC, North America

The Analyst Relations Project Manager is responsible for supporting our global AR program, which is designed to positively influence industry analysts (Gartner, Forrester, IDC, Aberdeen, CIMdata, Ovum, others), improve PTC’s leadership position in analyst reports, and, ultimately, increase sales. The Analyst Relations Project Manager helps support relationships and communication between PTC and industry analysts by… Read More →