IIAR German Chapter Stammtisch – Join us on October 20th in Munich

The third IIAR Stammtisch meeting in Germany will bring together AR professionals with a focus on the German market to discuss common ground and exchange news and views, during after-work drinks in a popular Munich bar. Hosted by Yvonne Kaupp, the IIAR German chapter networking event will be held on Tuesday, October 20, at 7 p.m. at the Ella… Read More →

“How to take on the Digital Wave”

A growing issue for AR pros and their companies is defining what ‘digital’ means. Or, more importantly, understanding how the different industry analyst firms define digital and “digital transformation”. It is certain that digital will “disrupt”, and that more existing businesses will get ‘Uber-ed”, as one of our panellists put it. However what is less… Read More →

Tom Reuner Small

Around Tom Reuner from HfS Research in 10 questions

Today we ask our infamous ten probing questions of Tom Reuner (LinkedIn, @tom_reuner) from HfS Research where Tom Reuner is now the Managing Director of IT Outsourcing Research.   Questions: 1.    What are your coverage areas? IT and business services. My remit is to drive the HfS research agenda for the “As-a-Service Economy” across SaaS applications, cloud eco-systems and… Read More →

Examining The New Gartner Interactive Magic Quadrant

Gartner has recently announced that an enhanced version of the Magic Quadrant will be released  on 29 July. So what’s driving this change, what is it, and what does it mean to you as an AR professional? Here comes MQ 2.0 The Gartner MQ has not really changed its physical appearance since its original introduction…. Read More →

IIAR Webinar: Best Practices in Measurement (11th July)

The IIAR is delighted to host the webinar covering Best Practices in Measurement on Thursday, July 11th at 4:00pm BST/11:00am EST. This is the rescheduled session from June. The session will be moderated by Rebecca Bergman, Analyst Relations Manager at Digital Reality (LinkedIn, @Rebecca_DLR) and feature David Taylor (LinkedIn), author of the new IIAR Best… Read More →

IIAR Webinar: Best Practices in Measurement (to be rescheduled in July)

Owing to technical issues, the Best Practices in Measurement webinar will be rescheduled to a date in July. The IIAR would like to extend its apologies to those who tried to join the session today and also to the session moderator, Rebecca Bergman, Analyst Relations Manager at Digital Reality and David Taylor, author of the… Read More →

IIAR Best Practice Webinar on Sourcing Advisory Relations – June 19th

The IIAR is delighted to host a teleconference on Best Practices in Sourcing Advisory Relations. The call is scheduled for Wednesday, June 19th at 4:00pm BST/11:00am EST. The panel will be moderated by Agi Donnithorne, IIAR Board Member, and the featured panellists include: Amber Wagenknecht, Senior Executive, Global Sourcing Advisor Relations, Accenture Edward Gardner, Advisor Relations Director at… Read More →

[GUEST POST] The importance of business ethics

Originally posted by Bram Weerts from KEA on BramWeerts.com: Non-Academic Views. On the 5th of March, the IIAR (The Institute of Industry Analyst Relations) will hold a panel that will discuss what the ethical standards should be across the analyst industry. Kind  as they are at the IIAR, they have invited me to take place… Read More →

[JOB POST] Analyst Relations Manager – London

Analyst Relations Manager – Global Software Vendor – London Experience: Analyst Relations, Marketing , Communications and Financial Services within a Software Vendor. Programme and Strategy Development for Analyst Relations, Agency Management and Information Delivery for Research Reports. IIAR Membership preferred although not essential. (more…) Share this…FacebookTwitterLinkedinemailPinterest

How Big is the IT Research Market ?

Outsell VP, Harry Henry (@harryhenry), provided an early look at how results for 2013 wound up for the IT Research players as well as the main forces weighing on the overall business information markets. Harry also reviewed how the widespread availability of data, impact of social media and wave of marketing automation start-ups has affected… Read More →

IIAR Webinar – Everest Group – Technology Trends Re-shape Global Services

Report from the IIAR Webinar with Everest Group, on the 19th March 2014, presented by Eric Simonson (Managing Partner, Research), Rajesh Ranjan (VP, BPO),  Jimit Arora (VP IT Services) and hosted by Simon Levin (IIAR Board) In the webinar, Everest Group examined key trends that are re-shaping global services (Everest Group defines global services as… Read More →

IIAR Webinar – Best Practice Paper – “Rules of Engagement” – 4th April 2014

When?  DAY: 4th April 2014 TIME: 16:00 (GMT), 17:00 (CET), 11:00 (New York) Agenda – Your opportunity to provide Peer Review and input, prior to final publication, of the latest IIAR Best Practice Paper – “Rules of Engagement”. We appreciate your valuable knowledge and experience and look forward to your input. Abstract from Paper – The relationship between industry… Read More →

[JOB POSTING] CapGemini – Industry Analyst Relationship Manager – North America

Capgemini Group – Industry Analyst Relationship Manager – USA Location: NA, Capgemini location, ideally Dallas/Texas or Boston, MA Position: Full-time Grade:  Manager reporting to Global Analyst Relations Manager The relationship manager works as part of a global Analyst & Media Relations team to build relationships with key market analysts, such as Gartner, Forrester, IDC, etc. and to educate… Read More →

Around Phil Hassey from capioIT in 10 questions

Following on from the recent IIAR APJ panel discussion on New Analyst Firm Business Models, we hear from Phil Hassey – Founder of capioIT. Phil set up the company two years ago having established the Australian and Services business units at Springboard Research  where he was Vice President and been Services Director for IDC. He is… Read More →

Gartner completes acquisition of IDEAS International

By Dave Noble, IIAR board member & APJ chapter lead Gartner has completed the acquisition of Australian competitive analysis firm, IDEAS International, and integrated the research team into the Gartner for Technical Professionals business (formerly Burton Group). Gartner made a takeover offer for IDEAS in April this year (see Gartner gets the IDEAS from Forrester),… Read More →

IIAR Discussion Group: Running Great Analyst Events on 16 August, 4pm BST / 11am ET

If you’re in the thick of preparations for an upcoming analyst event, or thinking of holding an event next year, this discussion is for you! We have an extremely distinguished line-up of four great panellists for our next panel discussion on Thursday 16th August, 4-5pm BST / 11-12pm ET / 8-9am PT all about running… Read More →

IIAR APJ Forum: Forrester continues to expand its operations in Asia/Pacific

By: Dave Noble, IIAR Board Member & APJ Chapter Lead Just over 12 months since acquiring Asia/Pacific firm Springboard Research, Forrester Research continues to invest in the region with a view to significantly increasing its market share, particularly in the end-user space. Speaking at the IIAR’s APJ Forum in Sydney last week, Forrester vice president… Read More →

Around Phil Fersht from HfS Research in 10 Questions

Today we learn more about Phil Fersht, CEO at HfS Research. Phil has become a household name in the BPO business with a long track record of analysing this technology sector. Having worked as a Director at IDC for five years and then as VP at Yankee, Phil went on to work for Deloitte Consulting… Read More →

Forrester Research Chief Marketing & Strategy Officer to Speak at IIAR UK Forum

Our next IIAR Forum in London is going to be a very special one! We have two fantastic speakers lined up and are extremely privileged to be able to host such distinguished guests in what we believe will be a truly valuable Forum for all those in the AR profession. Please mark your diaries: Thursday… Read More →

IIAR APJ Forum – Forrester APJ Update with Dane Anderson, VP Forrester

The next IIAR APJ Forum will be held on Wednesday 25th July at 4pm Sydney / 2pm Singapore / 11:30am India at Forrester’s offices in Sydney with webex facilities for those who wish to dial in. Dane Anderson (VP – Research Director and Region Manager, Forrester) has kindly agreed to provide IIAR members with a detailed… Read More →

Ovum logo - IIAR website

[GUEST POST] Despite it all, Ovum is still a tier one analyst firm in Europe

Nice post on Ovum by the folks at Loudhouse Blog, reprinted here with their permission.  Of course, because it’s a Loudhouse post it’s not the official IIAR position, in case anyone thought otherwise.  See also the other Ovum posts on this blog, including the one on our recent IIAR London Forum featuring Ovum’s top management…. Read More →

[JOB POSTING] Consultants’ Program Manager (Berks, UK)

Global Interface is a firm of International Recruitment Consultants and we partner with Unified Communications and Call Centre Software vendors throughout Europe. We are working with an American UC and Call Centre software vendor that is well established in Europe already but it is looking to further expand. The organisation is recognised as sector leaders… Read More →

[Job Posting] NetApp Seeks Senior Manager, AR – Sunnyvale, CA

NetApp is looking for a Senior Manager to join their AR team in Sunnyvale, CA. This member of the team will be responsible for the program’s success with one of the company’s market segments. Reporting to the Senior Manager of Worldwide AR, this position will accelerate and evolve the existing AR program helping the company… Read More →

[Job Posting] AR Executive Opportunity – Large ICT Company, Mumbai

Corporate AR Executive (Support) The Industry Analyst Relations (AR) program of this firm is organized to leverage the resources of the industry analyst community; inbound for learning and outbound for influence.  As an integral part of Corporate Marketing, these functions will be directed by a Corporate AR Center of Excellence (CoE) and implemented with the… Read More →

[JOB POSTING] Industry Analyst Relations Specialist / OpenText, Waterloo/CN

Reporting to the Director of Industry Analyst Relations, the Industry Analyst Relations Specialist is responsible for facilitating regular contact with analyst community and handling all logistics associated with that contact, supporting the collection of information for analyst requests, manage contract deliverables, databases, AR internal site, and maintain budget information/obligations. Share this…FacebookTwitterLinkedinemailPinterest

[Job Posting] Strategy Analytics Seeks Analyst for Enterprise Mobility

In order to extend our research leadership in enterprise mobility, Strategy Analytics, is offering an outstanding career opportunity for a disciplined and results-driven team member to join our Wireless Enterprise Strategies (WES) team. A strong desire for success, visibility in a highly dynamic industry, and a background within the wireless telecommunications, enterprise IT and/or market… Read More →

[Job Posting] Analyst Relations Manager / Octopus

This is a great opportunity for an individual with a passion for Influencer marketing and analyst relations. You ideally come from a PR, marketing, research or AR background with at least 2 years experience. You will work primarily to support key named AR clients in the day to day execution of analyst relations programs. Share… Read More →

(Job Posting) Wind River Seeks PR Manager for SFO Bay Area

Wind River is looking for a Public Relations Manager to manage PR programs for various product and market-specific initiatives related to the Aerospace and Defense, Industrial and Medical market segments. The ideal candidate will have approximately 5-7 years of experience in public relations, preferably with PR agency experience, and demonstrated success managing media relations campaigns… Read More →